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Abstract
Bandung and Soppeng are sister city. Many similarities between the two of them are natural
contours are considered similar to the city of Bandung, has a contour of hilly, rice fields,
mountains and forests. Watansoppeng is known as Bandoeng van Celebes (Bandung in
South Sulawesi). Have the same slogan that is BERHIBER (Clean Green Flowering), but
Soppeng plus Beautiful. Regional foods are many similarities to the types of food on earth
priangan. Both in terms of taste and type of food. Both of these areas are actively promoting
tourism programs. Bandung is the capital of West Java with the slogan Bandung Juara
("Bandung Champion"), his government a lot of fixing up of facilities and infrastructure to
develop tourism. So also with Soppeng, one of the areas in South Sulawesi with the program
Visit Soppeng ("Ayo to Soppeng") aims to attract both local and foreign tourists to visit this
area. The purpose of this study is to make SWOT analysis of marketing tourism on leading
tourist attractions and then create a model marketing tourism that will be applied in Bandung
and Soppeng. It is expected that this model can develop tourism in both areas.
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associated with other industries to form a but Soppeng added with the word
unity that needs each other must still be Beautiful.
managed properly. So it is reasonable that 3. Regional foods are many similarities to
the role of central and local government as the types of food on earth of priangan
a regulator and provider of basic infra- (Bandung). Both in terms of taste and
structure and tourism becomes very type of food. (Survey Result 2016,
dominant and important in driving the Interview Result with Head of BPPD of
tourism sector. Soppeng Regency).
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From the explanation of internal that become opportunities and threats dev-
factors as well as the Strategic Advantages elopment model of tourism tourism on
Profile (SAP) table above, then do the Bandung's leading tourismt objects are as
grouping to get Internal Factor Analysis follows:
Summary (IFAS) data which can be seen in
Table 7. c. Opportunity
Based on all variables who becomes
2) External Environmental Analysis opportunity in development marketing
Based on the analysis of the external Tourism model in leading tourism objective
environment can be identified the factors Bandung, in micro environmental variable
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development of tourism marketing model Advantages Profile (SAP) and the Envi-
on Bandung's leading tourism object, ronmental Threat and Opportunity Profile
while other indicators influence even (ETOP) tables above, we are grouped to
though it is a threat , but shows a rela- obtain External Factor Analysis Summary
tively small number. (IFAS) data which can be seen in the fol-
lowing table.
From the explanation of internal
factors as well as the tables of Strategic
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Weakness Strength
analysis on the development of marketing
tourism model in Bandung and Soppeng -2 -1,5 -1 -0,5 0 0,5 1 1,5 2
Security
Norm References
Marketing
Community Trust
Culture Tourism
Ethics
Ajake Obongha Anim, 2016, Tourism
Religious
Marketing Strategic Performance:
Internet
Evidence From the Development of
Information
Telecomunication network
Tecnology Peripheral Areas in Cross River State,
Website
Nigeria, Geo Journal
Patterns of Community Life
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