Professional Documents
Culture Documents
A Primary (1)
Award 1 mark for reference to the benefit and 1 mark for development
of the benefit.
Award 1 mark for calculating the percentage increase between 2015 and
2016.
Award 1 mark for answers to one decimal place i.e 1.3% (2)
Question Answer Mark
number
1(g) AO2 3 marks
(3)
• One advantage is that the consumer will have a choice (1) as the firms
will be competing to gain market share from their competitors (1), so
they may launch new flight routes to attract the customers (1).
0 No rewardable material.
Award 1 mark for reference to loss and 1 mark for reference to what is
given up.
The next best alternative (1) which has to be given up/foregone (1). (2)
• One reason is that James’ priority may be caring for customer needs
(1) because he spends more time with his regular clients without
charging extra (1), meaning he can understand their specialist injury
requirements and treat them effectively (1).
• The aim of the plan is to target those responsible for causing the air pollution.
• More awareness of the levels of pollution caused will mean firms take action to
reduce their emissions.
• By reducing the emissions, air pollution in Macau may be reduced.
• If air quality improves in Macau, health may improve leading to reduced health
costs for families and/or the government.
• Healthier workers should be more productive and have fewer absences.
• This may attract skilled foreign labour to Macau improving growth prospects for
local firms.
AO4
0 No rewardable material.
• Consumers aren’t always good at calculating what is/isn’t good for them.
• Constant adverts puts pressure on consumers to purchase unhealthy meals.
• The adverts fail to provide full information which would enable consumers to
maximise their benefit.
• It can be difficult to change habits, especially if it is different to actions of
friends.
• The number and popularity of unhealthy fast food restaurants encourages
consumers to copy others and purchase from these restaurants.
0 No rewardable material.
• Workers have the opportunity to buy 24% and so would feel more involved and
motivated.
• The Kenyan sugar companies could be more competitive following privatisation
and be more profitable.
• This profit could be used to increase wages or stabilise employment of the
workers.
• More business may be conducted by the Kenyan sugar companies instead of
imports. This may secure work for the employees and create further job
opportunities.
AO4
• However, many firms aim to be more efficient after privatisation meaning they
may lay off workers in order to cut costs.
• Changes brought about by privatising the sugar companies could have a
negative influence on the workers and lead to unfavourable working conditions.
• Although there is a 24% share available to employees, they may not be able to
afford to purchase shares.
• As 76% is available to farmers and the public meaning they may be more profit
orientated which may disadvantage the workers and their conditions of
employment.
Level Mark Descriptor
0 No rewardable material.
0 No rewardable material.
• There are >10 telecoms operators in India who have to keep prices low in order
to remain competitive.
• This is beneficial to customers as they are likely to be offered good deals on
telecoms contracts.
• Customers are likely to benefit for a quality service and better coverage as the
telecoms providers need to retain high levels of customer service to keep the
custom.
• New products and innovative ideas may be on offer as the firms try to get
ahead of their rivals.
• Customers will have more choice of products and contracts as the operators
may try to compete through this rather than on price.
AO4
• As the operators are less profitable they may not be able to focus as much on
innovation, resulting in a less favourable range of products for consumers.
• There may be uncertainty for customers as firms may decide it is not in their
interests to continue operating in such a competitive market leaving customers
with no service.
• As firms merge and become more powerful, the current competitive trend may
change, leaving the customer with less power.
• It depends on whether the level of competition continues or if the telecoms
firms continue to grow in size.
• Much will depend upon the individual behaviour and motivation of the firms in
the market.
Level Mark Descriptor
0 No rewardable material.