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  • PM Challenge '19 Deck - IIM Bangalore

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    Vivian Richards
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    The document outlines a challenge for Microsoft to grow the personal email space and increase Outlook.com's user share. Teams are asked to submit a functional specification of under 1750 words describing: 1) The problem of personal email engagement declining due to a shift to social media and chat platforms (400 words) 2) Goals of solving user scenarios without specifying non-goals (200 words) 3) Features that address user scenarios to solve the problem (900 words) 4) Metrics for evaluating the success of features and the product (200 words) 5) A workflow diagram (2 slides) The deadline for submissions is in the introductory email. Teams are asked to identify key features that

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    The document outlines a challenge for Microsoft to grow the personal email space and increase Outlook.com's user share. Teams are asked to submit a functional specification of under 1750 words describing: 1) The problem of personal email engagement declining due to a shift to social media and chat platforms (400 words) 2) Goals of solving user scenarios without specifying non-goals (200 words) 3) Features that address user scenarios to solve the problem (900 words) 4) Metrics for evaluating the success of features and the product (200 words) 5) A workflow diagram (2 slides) The deadline for submissions is in the introductory email. Teams are asked to identify key features that

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    © All Rights Reserved
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    67 views4 pages

    PM Challenge '19 Deck - IIM Bangalore

    Uploaded by

    Vivian Richards
    The document outlines a challenge for Microsoft to grow the personal email space and increase Outlook.com's user share. Teams are asked to submit a functional specification of under 1750 words describing: 1) The problem of personal email engagement declining due to a shift to social media and chat platforms (400 words) 2) Goals of solving user scenarios without specifying non-goals (200 words) 3) Features that address user scenarios to solve the problem (900 words) 4) Metrics for evaluating the success of features and the product (200 words) 5) A workflow diagram (2 slides) The deadline for submissions is in the introductory email. Teams are asked to identify key features that

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Microsoft PM Challenge - 2019!

    CAMPUS ROUND
    IIM Bangalore
    CAMPUS ROUND - RULES
    • Single submission per team.

    • Each team submission should have a Functional Specification


    document. Functional spec (max 1750 words) should contain
    o Problem Definition (approximately 400 words – focus on why – problem,
    customer value, business value)
    o Goals & Non-goals (approximately 200 words – focus on what – requirements
    & user scenarios that you aim to solve/not solve)
    o Feature description (approximately 900 words – focus on how – features
    leading to solutions for user scenarios)
    o Success Metrics (approximately 200 words – how to evaluate success for the
    features planned and the overall product)
    o Workflow (max 1 page (2 slides) – UX design, flow charts etc.)

    • PM Challenge starts today. Deadline for submission is


    mentioned in the introduction email.
    Case Challenge
    It is estimated that there are 4.4 billion people on the internet today. Out of all the internet products, very few
    have the kind of reach that email has, with there being an estimated 3.7 billion email users. While email is
    traditionally thought of as the preferred mode of communication in the business space, free personal email still
    dominates the overall email market in terms of the number of users. While personal email has a large customer
    base, customers tend to be more engaged on modern communication platforms that centre around social
    media and chat. This shift in the preferred mode of communication has affected the quality of communication
    occurring on personal email and has relegated email to smaller use cases like establishing identity on the
    internet and serving as a repository for archived information.
    Microsoft offers a free personal email, calendar and contacts solution through www.outlook.com. When
    users sign up for a free Outlook account, in addition to the mailbox, calendar and contacts space, they get
    access to the web versions of a wide variety of Office apps like Word, Excel, PowerPoint, OneDrive, OneNote,
    Skype and more. We want to grow the personal email space and increase outlook.com’s share in it. Your
    output:
    We need you to identify and detail out the key features that you think will grow outlook.com’s Weekly Engaged
    Users.
    Notes:
    • Weekly Engaged User: A user that uses outlook.com at least thrice a week.
    Are you ready?

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