The company selected by Group 7 is Xiaomi.

Xiaomi Corporation is a Chinese electronics company headquartered in Beijing. Xiaomi

makes and invests in smartphones, mobile apps, laptops, and related consumer electronics.
Xiaomi released its first smartphone in August 2011 and rapidly gained market share in
China to become the country's largest smartphone company in 2014. At the start of second
quarter of 2018, Xiaomi was the world's fourth-largest smartphone manufacturer, leading in
both the largest market, China, and the second-largest market, India. Xiaomi later
developed a wider range of consumer electronics, including a smart home (IoT) device
ecosystem.

Xiaomi can credit its global success to its unconventional strategies.

 The first move it made was to follow an anti-Apple strategy. With almost the same,
rather even better features than Apple, Xiaomi priced its phones at half the price of
an iPhone.
 It started as an ecommerce company. The online model followed to make the sale
was a major driver in achieving the success it has tasted today.
 Xiaomi used its homepage as an e-store, thereby driving its sales from more than
one POS. This change in the distribution model has enabled increasing its demand.
 Its visibility on social media platforms enabled it to reach the target audience and
thereby cash in on the social marketing. Also, it has Weibo accounts for every
product range.
 In order to boost demand, it creates scarcity using flash sales. This helps in reducing
wastage and avoids over-production disasters.
 Its latest move to also capitalize on the offline model helps in reaching a greater
audience and also enables it to reach places outside the main city.
 Xiaomi is also pro-active in running its own community forums, thereby creating its
fan-base.
 Company opened its company in India thus saving import tariffs.
 Xiaomi also has a loyalty program for its VIP users.
 Their main strategy is to build up hype and use word-of-mouth advertising to
promote its sales and back its expansion.
 Their India focused phones have helped it create a wave in the smartphone industry