A PROJECT

ON Consumer’s experience of Xiaomi

Submitted in partial fulfilment of the requirements for the award of

the degree
OF
Bachelor of Business
Administration
Under the supervision
Of
MRS.Sukriti Chaturvedi
By
Akashat Joshi
TO
CERTIFICATE
This is to certify that project report entitled “Consumer’s
experience of Xiaomi”has been written by Akashat joshi s/o mr.
Rajeev Joshi student of BBA 3 rd year , 6tH sem , Govt. P.G
College Solan [ H.P ] under my guidance and supervision .This is
his own work and the project is fit for submission in partial
fulfillment of degree of BBA.

Date

Head of department: Dr. Rajendra Verma

Project guide: Mrs. Sukriti Chaturvedi
STUDENT’S DECLARATION
I hereby declare that the project work presented in this report is
my own work and has been carried out under the supervision of
MRS. Sukriti Chaturvedi .
This work has not been previously submitted to any other
university for any examination .

Signature of student

Name: AKASHAT JOSHI

Roll no.:5190870004

DATE:

Place : SOLAN
ACKNOWLEDGEMENT
I would like to acknowledge that my project has been completed
and I am ensuring that thus was done by me and not copied .
In this accomplishment ,I would like to express my special
gratitude to all my teachers and most importantly to my project
guide MRS. SUKRITI CHATURVEDI, without her guidance and
feedback it was not possible for me to complete this project .

Finally, I would like to thank my parents and friends who helped

me a lot in finishing this project on time.

NAME: AKASHAT JOSHI

 ABSTRACT

Xiaomi is an emerging brand of mobile phones in India . It is

known for its budget friendly products. This project is a study of
consumers of Xiaomi .
Chapter 1
Introduction
 Xiaomi Corporation is a Chinese gadget manufacturer
established by Lei Jun in 2010 and headquartered in
Beijing. Xiaomi makes and puts resources into cell phones,
versatile applications, trimmers, headphones, television, and
numerous other products. Ranked 468th, Xiaomi was the most
youthful organization on Fortune Global 500 List of 2019.
 Xiaomi launched its first cell phone in August 2011 and quickly
picked
up a piece of the overall industry in China. It became China's
biggest cell
phone organization in 2014. At the beginning of the second
quarter of 2018, Xiaomi was the world's fourth-biggest cell phone
manufacturer. Xiaomi later built up a more extensive scope of
hardware catalog, including a brilliant home (IoT) gadget
ecosystem.
 Xiaomi has 15,000 employees in China, India, Malaysia, and
Singapore; it is now expanding to different nations like Indonesia,
the Philippines, and South Africa. According to Forbes magazine,
Lei Jun, the CEO of Xiaomi, has more than $12.5 billion in assets.
 Lei Jun is China's eleventh most extravagant individual and 118th
in the world. Xiaomi is the world's fourth most important innovative
startup in the wake of getting $1.1 billion subsidizing from financial
specialists, pegging Xiaomi's valuation at more than $46 billion.
History of Xiaomi
Xiaomi was founded in April 2010 by Lei Jun
. MIUI, the ROM made by Xiaomi, turned
into an immense achievement and has
been ported to numerous gadgets. Since
2014, MIUI can be downloaded and
installed in more than 200 gadgets in both
English and Chinese. By the end of 2013,
Xiaomi had more than 30 million MIUI
clients around the world, an impressive
figure for a youthful organization.
 In 2011, Xiaomi launched the Mi One phone. Xiaomi just
doesn't make its own product, but it fabricates its own
equipment. The Mi One was a top-spec phone with signigicant
features.

While commentators rush to call the Beijing-based organization

"The Apple of China", Xiaomi likes to contrast itself with
Amazon. Xiaomi makes ground-breaking equipment which it
sells and depends on administration and substance to make up
a greater part of its income.
 Xiaomi's income in 2013 alone was over $5 billion, very
noteworthy for a young organization. There are comparisons
between Xiaomi and Apple as both are equipment and
programming organizations, both have solid power over stock-
chains, and both have a hot fanbase.
 Xiaomi dispatched 7.2 million phones in 2012 and 18.7 million
phones in 2013. It even sold more than Apple in one quarter. In
the principal quarter of 2014, Xiaomi sold over 11 million phones,
more than what it sold throughout 2012.
Business strategy of Xiaomi
Xiaomi had some wonderful achievements in its third entire year
as a device creator. The Company is on course to sell 60 million
phones this year, and it has ensured footed (if rather moderate)
strides into various markets in Asia, for example, Indonesia and
India. The organization's development is amazing given the the
variety in its product catalog aside from phones.
Xiaomi as a web based organisation.

Business visionary and Xiaomi prime supporter Lei Jun

states Xiaomi as a web-based business organization.
Xiaomi has its e-store and has a customer-facing
facade on Alibaba's Tmall. The numbers back up Lei
Jun's case.

Xiaomi's site is the third biggest business-to-customer

(B2C) internet business store in China in terms of deals
volume (behind Tmall and nearest rival JD). On China's
Singles Day on November 11, a business bonanza saw
$9.3 billion spent on Tmall; and Xiaomi was the top
brand on Alibaba’s commercial center  that day.
 Xiaomi sold 1.2 million telephones during the 24-hour deals
occasion, piling on, alongside offers of some different devices,
RMB 1.56 billion ($254 million) in items sold.

Xiaomi by and large sells its gadgets in constrained glimmer

deals, ordinarily in clusters of around 50,000 to 100,000 in China
and bigger sums abroad. Thus, Xiaomi fabricates only what is
certain to sell.

The upstart organization's attempt to close the deal doesn't stop

once somebody has purchased a phone. New clients find that
their phone includes a pre-installed Xiaomi store application.
Key features of Xiaomi
1.The Landing Page Is An E-store

Most device brands use their landing pages as

showrooms or celebrated online adverts. Xiaomi
gets to the point by making its landing page into an
unadulterated web-based business store.
Xiaomi's e-store is updated every day to put an
accentuation on which items are next accessible in
its progressing streak deals. "Xiaomi's item pages
copy best practices from Tmall," says Rand Han,
the organizer and overseeing chief of Resonance
China.
2. Uses Another Sort Of Social Trade

Since Xiaomi generally sells its phones over the web,

online networking is significant. It does this in
China, for the most part, using Weibo, and in new
markets, Xiaomi uses Facebook, Twitter and
Google+.

On Weibo, Xiaomi regularly observes commitment

levels well more than 60%, as per the Resonance
China report, on account of incessant everyday
posts on an amazing assortment of themes.
 3. Consistent Shortage

Xiaomi's glimmer deals help it get control over stock and

lessen wastage, staying away from the sort of over-
creation calamities seen as of late with Amazon's Fire
Phone and Microsoft's Surface RT.
While that makes it harder to get a Xiaomi device, the
organization has figured out how to turn that into a
positive, making occasional promotion in terms of
offering a predetermined number of gadgets every
week.
When a glimmer deal is finished, Xiaomi uses "fast sell-out"
stats in further online networking postings; for instance,
50,000 Mi4 cell phones sold out in only 25 seconds. Not
every person invites streak deals. The procedure is
unquestionably much more mind-boggling than the
typical snap-and-checkout on most online business
 4. Brings Down The Cost Of "Premium"

For Apple, premiums start at about $700. For Samsung, it's

about $600. However, Xiaomi slashed it in half in 2011
by offering phones premium specs (yet a simple, blocky
structure) at low prices – just $325. Xiaomi has also
increased its equipment configuration game with the
goal that the feel of the phone doesn't contrast with the
amazing specs.

Enlivened by Apple, Xiaomi instructs purchasers on its plan

reasoning, underscoring attention on
straightforwardness and usefulness in its items.
Xiaomi's very own rendition of Android, called MIUI, has
additionally assisted with this superior feel as it is more
preferred than most of the Android skins out there.
5. Runs Its Locale

Alongside its cautious online networking stratagem,

Xiaomi is likewise starring dynamic in running its
locale gatherings, or BBS. This is the place the
brand's most bad-to-the-bone fans, named "Mi
fans," meet to examine devices, share information,
and by and large hang out.
This is something regular to Chinese organizations,
yet to a great extent unused by significant brands
abroad. Xiaomi's BBS has 30 million enrolled
clients and sees 579,000 new posts day by day.
Xiaomi’s sales in past years

Q2 of 2018 saw Xiaomi a 152% hop in its abroad

income which is esteemed at about Rs 16,700
crores. The internet services help Xiaomi get a net
benefit of around 60%. At the point when it at first
began its tasks in India, Xiaomi profoundly relied
upon informal publicizing to spare any kind of
overhead cost.
This enabled the Chinese giant to sell its items (cell
phones particularly) at a lower cost than its rivals.
Xiaomi was able to pull in more clients as a result.
More procurement implies more clients who use
Xiaomi gadgets.
Sales as on 2012-15
 Things weren't, however, that simple for the Chinese company.
After an underlying lift to its cell phone deals, Xiaomi went down in
positioning not long after players like Oppo, Vivo, and Huawei
(with Honor) overwhelmed the phone space through disconnected
streams. Even though Xiaomi was the pioneer in the online space,
individuals still favored purchasing phones physically.

Therefore, Xiaomi started to grow its disconnected nearness by

opening Mi Home stores and joining hands with the neighborhood
merchants.
 Opening Mi Home Stores achieved two targets:

1. Xiaomi now had one more channel to sell phones.

2. People visiting the Mi Home Stores would regularly wind up

purchasing different extras like power banks, earphones, and
other accessories fabricated by Xiaomi.
Business Growth Of Xiaomi Corporation

In the second quarter of 2021, Xiaomi's total revenue

amounted to RMB 87.8 billion. Xiami has recorded
an increase of 64.0% year-over-year. It adjusted net
profit for the period was RMB 6.3 billion.

The Chinese have a fixation with establishing world

precedents. So when Xiaomi propelled 500
disconnected stores in India in October, 2019 at the
same time, it registered a global record to its name.
For a brand that has greatly depended on web-
based blaze deals, opening so many stores was a
new strategy.
Internationally, cell phone shipments declined 4.1% in the last
quarter of 2018, topping off the "most noticeably awful year ever"
for cell phone shipments as reported by industry tracker IDC. Be
that as it may, India hasn't seen any stoppage.

In 2018, almost 142.3 million cell phones were dispatched in India.

That implies a development of 14.5% over the earlier year. Among
the cell phones sold in India, Xiaomi has seen significant strides
with a 58.6% year-on-year increment in unit deals in 2018 to
capture a piece of the overall industry at 28.9% (IDC stats).
Full year revenue
Xiaomi's Vs Other Brands Growth
 The organization plans to get as many brilliant gadgets as
reasonably possible on a typical Internet of Things platform it calls
the "Mi Home application". The primary classes in India are
presently telephones, TVs, control banks, sound, wearables, and
air purifiers. In September, Xiaomi propelled a home surveillance
camera.