COPYWRITER GUIDELINES

Dear writer, thank you for working with us. Here’s a description of how we want our articles to be done.
This document is for replacing badly spinned/translated articles that were taken from other websites,
and we want to replace them with newly and correctly written original, valuable and readable articles.

Those articles on our website are already getting traffic and therefore we wouldn’t like to change the
titles and headers – will be explained thoroughly later.

I’ve chosen a random article from the internet to show examples with:
https://bonuscodebets.co.uk/bet365-bonus-code. This will be the style of articles you will replace, but in
your native language.

1. Article and Header Structure – Title should be H1 (Heading 1) header. Rest of the titles are H2
(Heading 2), sub-headings of the H2 titles should be H3.

Start with a title header, then one paragraph, and then H2 header.

Example:

How to win the roulette? (H1 TITLE)

We will teach you in this article how to play and win the roulette in online betting sites. There are several
methods and types of roulettes you can play online, and we will teach you all the secret tricks. Prepare
for to make lots of money! (normal paragraph)

[here will be automatically generated table of contents – always comes before the first H2 header]

Types of Roullettes and How to Beat Them? (H2 - Heading 2)

There are over 50 types of roulettes. The most common ones are American and Russian.

American Roulette (H3 – Heading 3)

This is the American roulette

Russian Roulette (H3 – Heading 3)

This is the Russian Roulette

What numbers should I play? (H2 – Heading 2)

Paragraph…

Rewriting Headers: Please keep all the important keywords in the header (site name, betting,
registration, mobile, app, device, how to, payment methods, code, bonus). The header should be
basically the same – but not a duplicate of the original one. Example:

Header: “Significant Terms and Conditions” will be changed to “Important Terms and Conditions”

Header: “BET365 PROS AND CONS” will be changed to “Bet365 Betting Site – Pros and Cons”
Header: “WHICH SPORTS ARE AVAILABLE TO BET ON?” will be changed to “Which Sports are Available
for Betting on?”

Header: “HOW TO PLACE A BET AT A BOOKMAKER” will be changed to “How can I place a bet with this
bookmaker”?

Header: “1. What is the bet365 bonus code?” will be changed to “What is the Bonus Code for BET365”?

--- I hope that the idea is clear. To keep the headers the same, and the important keywords, just
change it a bit so it will not be duplicate.

Content and Paragraphs: Those must be COMPLETELY different in structure than the ones in the article
already, but must include the important keywords from the header. Example:

Original: Is there a limit to how much I can win?

There is a maximum limit on each individual betting market which you should keep in mind. This means
for you that there is a maximum amount you can win too. It is dependent on which event you choose as
well as the country you reside in. Also check your withdrawable balance, as it may be different to the
balance of your funds to bet with. You will find an overview of payment options and every sport bonus
on the bet365 website.

Rewritten: What is the maximum amount I can win? Is there a limit?

There are few factors that are related to the maximum limit of your winning amount. First of all, each
event has a different limit. Second, your place of residence is also an important factor. [To continue this,
as the original article doesn’t explain very well, I’d just google it or check BET365 website to understand
the rules a bit better and add a better answer].

The point here – Answer must be completely different structure and words. We want our content to
be completely original and researched by us, and not to be similar to our competitors.

Images: We do require at least 2-3 images for each article and a featured image. You can get those
images from free sites such as pixabay.com / burst.shopify.com. If you don’t find anything related, try to
take from Google Images. Please make sure the images are relevant to article – for example, do not put
Tennis photo in a Soccer Betting article.

Also, we would like you to take screenshots from the betting sites when you explain how to use them, for
example – if you explain how to put a bonus code in bet365, please go to bet365 and take a screenshot
of the place to put the bonus code, and put it in the article. I use the app LIGHTSHOT as its super easy
and fast to take screenshots, and put arrows/circles/squares to point out things.

If you are updating on Wordpress, add them directly, and if you are sending me a Word document, add
them in the document.

Image Filenames: The image filenames should be related to what is shown in the image, for example –
how-to-put-bet365-bonus.jpg
Image Alt-Text: When you will insert the photos in wordpress, you will be asked by wordpress to choose
Title & Alt-Text. There you can describe the picture or simply put the related header (H2/h3) to the
picture.

Meta Title + Description: After finishing to update an article on wordpress, please change the meta
description of the article. This is “meta description”:

Simply look what the competitors are doing by Googling the keywords and write something similar.
Make sure the Title looks good and makes sense.

This is the place to change the Meta Description in Wordpress:

We recommend adding Emojis to the meta description such as: ✔ ✅. They improve the visibility
and clicks from Google.

Outgoing Links: Please do not put any links in the articles. We will add them later according to SEO rules.

E-Mails and Phone numbers: Do not add e-mails and phone numbers to the articles (of betting
sites/other sites/etc).

URL: Please write the URL of the article you are rewriting on the top of your document so we can match
easily your document to the original URL we gave you.

Styling: Please use BOLD and Italics in your articles. It is natural to use them (just like I’ve used them
until now �)

Permalink: Please do not change the URL of the article you are re-writing, because changing a URL
would cause Google to have to re-index it again. If you are writing a NEW FRESH article (not re-writing an
article we asked you), then the permalink should be short and concise and include the most important
keywords.