Anna Mikaela Jos 07/25/19

12-HUMSS-4

John Paul Dejoria

Patron Tequila Express
Founder of Tequila maker Patrón Spirits Co. and Cofounder of Hair Care Company
(Partnership)

The onetime door-to-door shampoo and encyclopedia salesman partnered with Paul
Mitchell in 1980, and the two turned $700 into one of the most profitable hair-care companies
in the world. Not too long after their company took off, Mitchell died of cancer and DeJoria took
over. Today the company generates $1 billion in annual revenues. His tequila company is also a
megahit. Patrón tequila is made in Mexico in a sustainable distilling facility that uses recycled
bottles and leftover distilled water to fertilize the land. Now more than 2 million cases are sold
each year. But DeJoria doesn’t measure his success in terms of dollars and cents. For the iconic
entrepreneur it’s not about money and power. As he sums it up: “I have been so down and out
in my life. It makes me feel really good to be financially blessed and give back. I get great joy and
a great high out of it. It’s my way of paying rent on this planet to share with others less fortunate.”

I choose John Paul Dejoria Because of his strength and fighting spirit. He faces many
difficulties in life, he experience being homeless and didn’t eat food all day, but that is not the
reason for him to discourage, he used that to become stronger despite of his challenges. Now
that he’s billionaire, he used his money to help someone especially the youth and poor, he used
he’s voice to teach and share his story and he used he’s voice to motivate everyone to do not be
afraid of fighting and encouraging oneself to become successful, because for him working hard
is equivalent to success.