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Writing For The Web: Lesson 1

Website Name:

Designing Your Future

www. ___________________________________________

Content is key when it comes to Web Publishing. Customers will visit your website
because of quality content. Our mission is that customers will share your site with others
when they feel that the content is worthwhile. This means that your site's content, and
the writing of that content, needs to be of a high quality.

Writing for the Web is an interesting thing. Web writing is similar in many ways to any
other kind of writing, but it is also so much different than anything else. Here are some
tips you can follow to make your web writing the best that it can be.

Content

1. Write relevant content

1. All great content is relevant content. Web readers want information, and
unless the page is information relevant to their specific needs, they really
won't care.
2. Put conclusions at the beginning
1. Think of an inverted pyramid when you write. Get to the point in the first
paragraph, then expand upon it in later paragraphs. Remember, if your
content does not hook someone early, you are unlikely to get them to read
further into the article. Always start strong.
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3. Write only one idea per paragraph

1. Web pages need to be concise and to-the-point. People don't often read
Web pages, they scan them, so having short, meaty paragraphs is better
than long rambling ones. On that note, let's move on...
4. Use action words
1. Tell your readers what to do in the content you write. Avoid the passive
voice. Keep the flow of your pages moving and use action words as much
as possible.

Pages:

HOME:

ABOUT:

INDIGENIZING THE BUSINESS PLAN:

Always, Always, Always

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1. Proofread your work

1. Typos and spelling errors will send people away from your pages. Make
sure you proofread everything you post to the Web. Nothing makes you
seem amateurish more than content that is riddled with mistakes and
spelling errors.
2. Promote your content. Good content gets found online, but you can always help
it along!. Take the time to promote everything you write.
3. Be Current. Relevance coupled with timeliness is a winning combination. Be
mindful of current events and what is happening that is related to your content
and write about that. This is a great way to get readers and create content that is
fresh and new.
4. Be Regular. Great content needs to be published regularly. You need to maintain
a schedule and you need to keep to that schedule if you want readers to stick
with your site and send others to it as well. This can be much easier said than
done, but sticking to a schedule is very important when it comes to web writing.

It’s your passion, so make sure you are enjoying the experience!

Your Voice on in the Digital World!

LOGO IDEAS: Sketch Here!