HEALTHCARE

HEALTHCARE SUPPLEMENTS DIGESTIVES

Dabur Chyawanprash Hajmola
Dabur Honey Hajmola Candy
Dabur Glucose D Dabur Pudin Hara
Dabur Pudin Hara Lemon Fizz
Dabur Nature Care Isabgol Powder
Dabur Nature Care Regular
Dabur Nature Care Double Action
Dabur Sat Isabgol

TOTAL PRODUCTS
CATEGORY
OWN BRANDS UNDER DABUR
VATIKA
FEM
ODONIL
REAL
HAJMOLA
REMAINING ALL PRODUCTS COMES IN DABUR NAME
 HEALTHCARE
COUGH & COLD ENERGIERS WOMEN'S HEALTH
Dabur's Honitus Cough SyrupDabur Shilajit GoldDabur Dashmularishta
Dabur Honitus Cough Drops Dabur Shila-X Oil Dabur Active Blood Purifier
Dabur Honitus Madhuvaani Dabur Ashokarishta

l Powder

100
7 SUB CATEGORY (6 in Healthcare +2 in Haircare)
9
6
9
3
2
3
68
 HAIR CARE
BABY CARE HAIR OIL
Dabur Lal Tail Dabur Amla Hair Oil
Dabur Janma Ghunti Vatika Enriched Coconut Hair Oil
Dabur Gripe Water Dabur Almond Hair Oil
Dabur Badam Oil Dabur Vatika Enriched Olive Hair Oil
Dabur Baby Massage Oil Vatika Jasmine Hair Oil
Dabur Vatika Enriched Coconut Oil with Hibiscus
Vatika Brave & Beautiful Oil
Dabur Brahmi Amla Kesh Tel
ARE
SHAMPOO
Dabur Almond Shampoo
Vatika Health Shampoo
Vatika Anti-Dandruff Shampoo
Vatika Black Shine Shampoo

Hibiscus
SKIN CARE ORAL CARE

FEM Fairness Naturals Gold Bleach Dabur Red Paste

Dabur Gulabari Rose Water Dabur Lal Dant Manjan
Oxylife Facial Dabur Meswak
Dabur Gulabari Rose Freshener Dabur Babool Toothpaste
Dabur Moisturising Lotion
FEM Fairness Naturals Pearl Bleach
Dabur Gulabari Moisturising Cream
Oxy bleach
FEM Fairness Naturals Saffron Bleach
FEM Fairness Naturals Turmeric Herbal Bleach
Fem Anti Darkening Hair Removal Cream-Sandal
Fem Anti Darkening Hair Removal Cream - Turmeric
Fem Anti Darkening Hair Removal Cream-Gold
Fem Anti Darkening Hair Removal Cream-Rose
Fem Pearl Facial Kit
HOME CARE FOODS ETHICAL

Odonil Real Juices Dabur Restora

Odomos Real Activ Dabur Trifgol
Sanifresh Shine Lemoneez Dabur Abhyarishta
Odonil Occasions Hommade Dabur Active Antacid
Odopic Burrst Dabur Agastya Haritaki Avaleha
Hajmola Yoodley Dabur Shwaasamrit
Dabur Chitrak Haritaki
Dabur Lauhasava
Dabur Khadiradi Gutika
Dabur Sitopaladi Churna
Dabur Talisadi Churna
Dabur Vasavaleha
Dabur Triphala Churna
Dabur Ashwagandharishta
Dabur Camne Vid
Dabur Ashwagandhadi Lehya
Dabur Supari Pak
Dabur Ashwagandha Churna
DABUR BRONCORID SYRUP
Lipistat
DABUR MENSTA SYRUP
Rheumatil Oil
Rheumatil Tablet
Stresscom
Dabur Swarna Guggulu Gold
Dabur Stondab Syrup
Dabur Rheumatil Gel
Dabur PILOchek Gel
Dabur Madhu Rakshak
Dabur Laxirid Syrup
Dabur Laxirid Tablets
Dabur ImuDab Syrup
Dabur Gastrina Tablets
Dabur Hepano
Dabur has adopted HYBRID strategy to launch its products which is a combination of two principles, namely:
1) Principle of Prominence- The prominence of a brand element is its relative visibility compared with other brand e
2) Principle of Simplicity- It is based on the need to provide the right amount of branding information to the consum

It uses Sub Branding strategy for what Dabur categorises as Generic products. In this the name- DABUR (i.e the Corp
And they have given the most prominence to the corporate family brand name - DABUR by placing it first in these pr
This is done because DABUR, as a brand element has relatively more salience compared to the other brand element

Whereas, in brands like HAJMOLA, VATIKA, REAL which havs a stand-alone existence and in the acquired brands like
All these brands have a relative simple low involvement products such as Hajmola is confectionery or Real is packed
principles, namely:
mpared with other brand elements.
information to the consumers (no more no less).

name- DABUR (i.e the Corporate or Company Family Brand Name) is combined with a new individual brand name say like Dabur
y placing it first in these product lines.
o the other brand elements they want to introduce in market. This will easily associate with Dabur, what it stands for and helps

n the acquired brands like BABOOL and PROMISE, DABUR only act as an Endorser. It helps in bringing credibility to the brands in
ectionery or Real is packed fruit juice. In these kind of brands, to avoid complexity of the product line or product mix the brandi
brand name say like Dabur Honey, Dabur Badam Oil, etc.

hat it stands for and helps in building a own brand value for that product.

g credibility to the brands in its portfolio.

or product mix the branding strategy adopted would be simple such as avoiding the corporate or company family brand name
mpany family brand name and let the consumers strongly associate that specific brand name to that one product line.
one product line.