MARKETING APPLICATIONS And

PRACTICES

PRODUCT LEVELS AND

PRODUCT MIX
PRODUCT LEVELS

PRODUCT : DABUR RED TOOTHPASTE

 PROCUT LEVELS OF DABUR RED
TOOTHPASTE

• Core Benefit- Dabur red toothpastes is effective formulation useful for maintaining oral hygiene and
keeping the gums and teeth healthy.

• Generic Product- Dabur Red Paste is packed with the power of 13 active Ayurvedic ingredients like
Laung Pudina & Tomar among others that keep all your dental problems away.

• EXpectedd Product- Dabur Red toothpaste hepls in fight toothache and bad breath and also
Maintains fresh breath And it Contains anti-inflammatory properties.

• Augmenteded product- Dabur Red toothpaste is the first indian Ayurvedic toothpaste clinically
tested for reduction in plaque , gingivitis & bad breath.

• Potential product- Dabur over the years have now 4 different varieties of toothpaste according to
customers requirements. Dabur Red Paste has the power of Scientific Ayurveda which helps keep all
your dental problems away.DABUR MESWAK Meswak is scientifically formulated herbal
toothpaste with pure extracts of rare Meswak herb. DABUR BABOOL Dabur’s Babool Toothpaste
contains Babul extracts, and helps prevent swelling and bleeding of gums, keeping your gums
healthy and teeth strong. DABUR LAL DANT MANJAN is an ayurvedic toothpowder that gives you
string teeth and healthy gums.
 PRODUCT MIX

COMPANY: DABUR

Dabur (derived from Daktar Burman) is an Indian

consumer goods company founded in 1884 by S. K.
Burman. It manufactures Ayurvedic medicine and
natural consumer products.It is one of the largest
fast-moving consumer goods companies in India.
 PRODUCT MIX OF DABUR
PRODUCT MIX WIDTH
HAIR OIL SHAMPOO ORAL CARE BODY AND DIGESTIVES HEALTH
SKIN CARE SUPPLEMEN
T
Dabur Amla Dabur vatika Dabur Red Dabur Dabur Dabur
PRODUCT MIX LENGTH

Hair oil shampoo toothpaste Gulabari Hajmola Chayawanpras

Premium Rose h
Water
Vatika Hair oil Dabur Vatika Dabur Dabur Vatika Dabur Hingoli Dabur Honey
Natural Health Meswak Neem Anti-
Shampoo complete oral Bacterial soap
care
Dabur Almond Dabur vatika Dabur Red Dabur fem Dabur Dabur Glucose
hair oil Anti Dandruff paste for teeth Hajmola
shampoo and gums Amardana
Vatika Dabur Vatika Dabur Red gel Oxilife Bleach Dabur Dabur Pudin
enriched Black Shine toothpaste Hajmola imli Hara
coconut hair tablets
oil