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  • Brand PPT FINAL Parish

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    Vaibhav Amale
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    This document provides an overview of the Patanjali brand. It discusses Patanjali's founding in 2006 by Ramdev Balkrishna, its headquarters in Haridwar, India, and its product portfolio including food, beverages, cleaning agents, personal care products, and Ayurvedic medicine. The document also examines Patanjali's branding strategies such as its wide and deep product mix, competitive pricing, effective distribution network, and use of baba Ramdev as a brand ambassador to promote the brand through various channels.

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    brand ppt FINAL Parish

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    This document provides an overview of the Patanjali brand. It discusses Patanjali's founding in 2006 by Ramdev Balkrishna, its headquarters in Haridwar, India, and its product portfolio including food, beverages, cleaning agents, personal care products, and Ayurvedic medicine. The document also examines Patanjali's branding strategies such as its wide and deep product mix, competitive pricing, effective distribution network, and use of baba Ramdev as a brand ambassador to promote the brand through various channels.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views13 pages

    Brand PPT FINAL Parish

    Uploaded by

    Vaibhav Amale
    This document provides an overview of the Patanjali brand. It discusses Patanjali's founding in 2006 by Ramdev Balkrishna, its headquarters in Haridwar, India, and its product portfolio including food, beverages, cleaning agents, personal care products, and Ayurvedic medicine. The document also examines Patanjali's branding strategies such as its wide and deep product mix, competitive pricing, effective distribution network, and use of baba Ramdev as a brand ambassador to promote the brand through various channels.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 13

    BY:

    Parish Rathod (MM212363)


    Ankita Kumari (MM212109)
    Jharna Govindani (MM2123135)
    Isha Uttam (MM2123131)
    Type- private company

    Industry- Consumer goods

    Founded- 2006

    INTRODUCTION Founder- Ramdev Acharya Balkrishna

    Headquarters- Haridwar, Uttarakhand, India


    Products- Food, beverages, Cleaning agents,
    personal care products
    Ayurvedic medicine
    BRAND
    ELEMENTS
    CRITERIA:

    Memorability
    Meaningfulnes
    s
    Likeability
    Transferabilit
    y
    Adaptability

    Protect-ability
    GROWTH CHART

    Source: Statista.com
    BRANDING STRATEGIES USED BY PATANJALI
    1. PRODUCT
    PRODUCT MIX WIDTH

    Healthcare& Books
    Beverages Food products Homecare Personal care &Media
    medicine
    PRODUCT MIX LENGTH

    Badam pak Flours Agarbatti Face wash DVD


    Fruit juices & Dhoop
    Chawayan
    prash Spices Toothpaste Books
    Healthy Hawan
    Drink Samagri
    Honey Body Audio
    Candy
    Dishwash lotion Cassettes
    Herbal
    drink & Gel
    Ghee Pulses Soap

    Toiletries Shampoo
    Sauces & &
    pickles conditioner
    PRODUCT MIX DEPTH

    Pulses Spices
    • Soya chunk • Chumin
    • Unpolished Chana • Chat
    • Urad Dal • Hing
    • Moong • Chole masala
    • Rajma • Ajwain
    • Chole • Chole

    FOOD ITEMS

    Flour
    • Besan Jam
    • Suji • Mixed fruit
    • Whole wheat • Guava
    • Diabetic Care atta • Pineapple
    PRICE

    • Patanjali is “Upkar” and not “Vyapar”.


    • Elimination of middlemen
    • Presence of Natural ingredients
    •Low Marketing spends and overhead cost: nobody who is
    paid crore in salary.
    •Competitive Pricing
    PLACE

    • Effective distribution network.


    • They partnered with different
    businesses like future group,
    reliance retail, hyper city etc.
    • Online presence leading to
    geographical expansion.
    A baba as a brand ambassador

    Through Reference groups

    Through educating the people


    PROMOTION about the usefulness of herbal
    product

    Through ATL and BTL


    marketing

    Being ethnocentric
    BRAND IDENTITY PRISM
    Picture of sender
    Physique Personality
    • Purity • Reliable
    • Ayurveda
    • Simplicity

    Internalization
    Externalization

    Relationship Culture
    • Authentic
    • Swadeshi
    • Providing solution
    • Patriotism
    • Protective & caring

    Reflection Self image


    • Health & wellness • Proud Indian
    • Low cost • Love for nature
    Picture of receiver
    THANK YOU

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