GROUP 3

NAUFAL IQBAL
PRIYA KOTHARI
SANYA SHAIKH
TANEES NASEER
TANVI SAKPAL
YASMEEN SHAIKH
Location : Haridwar, New Delhi
Company Overview

 Industry: Fast Moving Consumer Goods

 Founded: 2006 with a thought of Rural and Urban Development
 Founder: Baba Ramdev and Acharya Balkrishna
 Managing Director: Acharya Balkrishna with a stake of 98.3 % in the
company
 Headquarters: Haridwar, Uttarakhand, India
 Registered Office: New Delhi
 Areas served: South Asia and Middle East
 Products: Foods, beverages, cleaning agents, personal care
products, Ayurvedic medicine
 Manufacturing units in Nepal under the trademark Nepal
Gramudhyog
Product Portfolio
Some of the best performing products: (data as per
article published in Economic Times online on 19th
January 2018)
Competitors


Nearest competition
Product Category Patanjali Competitors

Nutrition Desi Ghee Amul

Cow’s Ghee Govardhan
Honey Dabur

Skincare Patanjali Neem and Tulsi Himalaya Neem Face Wash

Facewash

Oral Care Dantkanti Colgate Cibaca Vedshakti

Hair Care Kesh Kanti Hair Oil Parachute

Emami Kesh King
Kesh Kanti Shampoo

Biscuits Doodh Biscuits Britannia Milk Bikis

Marketing Strategy

 Penetrative pricing: Introduced the products at a low price in the

market and gradually increased the price on gaining popularity
 Ayurveda and Herbal: Selling natural and herbal products with
less or no chemicals
 Revenue of Patanjali is for charity and not Brand owners
 Personal Branding (Baba Ramdev)
 Strong Patriotism: They support MAKE IN INDIA cause.
Marketing Strategy

 Strong distribution channels

 E-commerce and Social media
 Keeping up with the trends
 Swadeshi Samridhi Card
Risks and Challenges

 Increasing Competition
 Negative Word-of-Mouth
 Price war
 Over dependency on Ramdev: Patanjali is synonyms to Ramdev so
any negative effect on Ram dev’s image will directly effect the
company’s image
 Penetration pricing is not long term
 Excessive brand extension and distraction
THANKYOU !