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  • Patanjali - Group 6 - Marketing Plan Final

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    Yash Shah
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    This document provides an introduction to Patanjali, including information about its CEO, annual turnover, and top selling products. It also includes a SWOT analysis, highlighting strengths such as Baba Ram Dev's image and effective word-of-mouth promotion, and weaknesses like a lack of attractive packaging. Opportunities mentioned are the growing organic sector and untapped global markets. The main threat is over-reliance on Baba Ram Dev's image. It then discusses a potential new beard oil product, including target customers, marketing strategies, and projected profit and loss analysis.

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    This document provides an introduction to Patanjali, including information about its CEO, annual turnover, and top selling products. It also includes a SWOT analysis, highlighting strengths such as Baba Ram Dev's image and effective word-of-mouth promotion, and weaknesses like a lack of attractive packaging. Opportunities mentioned are the growing organic sector and untapped global markets. The main threat is over-reliance on Baba Ram Dev's image. It then discusses a potential new beard oil product, including target customers, marketing strategies, and projected profit and loss analysis.

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    3 views15 pages

    Patanjali - Group 6 - Marketing Plan Final

    Uploaded by

    Yash Shah
    This document provides an introduction to Patanjali, including information about its CEO, annual turnover, and top selling products. It also includes a SWOT analysis, highlighting strengths such as Baba Ram Dev's image and effective word-of-mouth promotion, and weaknesses like a lack of attractive packaging. Opportunities mentioned are the growing organic sector and untapped global markets. The main threat is over-reliance on Baba Ram Dev's image. It then discusses a potential new beard oil product, including target customers, marketing strategies, and projected profit and loss analysis.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    HRITHIKA SAWANT- 2021188

    YASH SHAH- 2021193


    MAYURI SHINDE - 2021203
    RAHUL SOLANKI -2021217
    GUNJAN TALWAR -2021222
    JIGISHA YADAV - 2021243
    SNEHA YADAV - 2021244
    INTRODUCTION OF PATANJALI

    About Company Top Distributors Biggest Sellers


    1.CEO – Acharya Balkrishna (98.6%) 1. Amazon Beauty & personal care –
    2.Acquisition – Ruchi Soya 2. Flipkart 1.Toothpaste (Dant Kanti)
    3.Annual Turnover – 35000 Cr 2. Hair Oil (Keshkanti)

    INTRODUCTION OF KESHKANTI
    SWOT ANALYSIS
    STRENGTHS WEAKNESS

    Image of Baba Ram Dev Lack of attractive packaging


    Publicity through its own TV channel & through huge No product for premium sector
    gathering of Baba’s Yoga Sibir
    Effective word of mouth communication
    Good quality product with low price

    OPPORTUNITIES THREATS

    Growing organic sector MNCs can also enter in ayurvedic & organic sector
    Untapped global market Totally dependent on one man image so any rumor,
    En-cashing public sentiment on domestic company mistake or conspiracy can jeopardize the whole
    issue success
    Tie up with different big retail gaints & online
    retailers
    Product Analysis
    Capture new customer

    Tap unexplored market in


    Building brand goodwill men grooming section

    Create value by delivering Affordable cost


    high quality product
    WHY CUSTOMERS ARE UNSATISFIED WITH
    OTHER BEARD OILS !

    Major concerns:
    Skin issues

    Patchy and uneven growth

    Harmful ingredients

    Bad odor
    WHY CHOOSE US ?
    Marketing strategies & Implementation

    S T P
    ↓ ↓ ↓
    Men grooming section Organic Value based
    ↓ Hassle free product Organic/Natural
    Beard Chemical free product
    4 P’s of Marketing mix

    Product Price Place Promotion


    Kesh Raj  549 for 50 ml Urban Baba Ramdev
    Beard Oil  5 sachet Semi-Urban T.V
    Hassle free 2.5ml area News channel
    Metro Events
    Tier 1 Online
    & Brand Ambassador
    Tier 2 cities Influencer
    PROJECTED PROFIT & LOSS
    APPROXIMATE BUDGET ALLOCATIONS
    MARKETING ACTIVITIES BUDGET
    OTHER EXPENDITURE
    (Rs. 25 cr.)
    (Rs. 50 cr.)
    ESTIMATED REVENUE ANALYSIS
    PATANJALI MUKHRAJ REVENUE (in Rs. ’Cr.)
    Executive Summary
    Patanjali’s vision is to provide herbal/ ayurvedic /natural solutions to all
    the problems and in this pursuit it is also elevating the livelihoods of local
    farmers.

    It has leveraged the emotional route by bringing in the ‘Swadeshi’ angle to
    market its products.

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