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toplesson
M I L’ s N E X T

Season 10
 content
VISUAL MEDIA
what is Visual Media and
Visual Information
visual
information and media
PURPOSE OF VISUAL MEDIA
what visual media aims to
convey as a message.

TYPES OF VISUAL MEDIA

JPEG, PNG, GIF, BMP . . . Etc

ELEMENTS OF VISUAL MEDIA

Line, Shape, Form, Value
Color . . .Etc.
Examples:
PHOTO
GRAPHY VIDEO
INFO
MEME
GPX
DATA
VISUALIZATION
visualmedia
 purpose
Gain Attention

visual Create Meaning

Facilitate Retention
information
Types&Format
 visual
common media types

JPEG Joint Photographic

expert group

WEB GRAPHICS
Probably the most web friendly format there is. JPEG is
great for images when you need to keep the size small,
such as when you need to upload it online. If you don’t
mind comprising the quality of the image a bit, use
JPEG.
PNG Portable
Network Graphics

WEB GRAPHICS / LOGOS

visual
& LINE ART
PNG’s are great for web graphics. If you want
to keep the size small, but still retain the image
quality, use PNG. Also if you want to use
transparencies, the PNG is the format for you.

common media types

GIF Graphics
Interchange Format

WEB GRAPHICS / CLIP ART /

visual
ANIMATION
Out of the three formats (GIF, JPEG, &PNG) GIF is
the worst choice for web graphics, although file
sized are very small, and they load very fast.
Plus, if you want to add animation effects, use
GIF. Also great for lip art.
common media types
 visual
common media types

TIFF Tagged Image

File Format

PRINT GRAPHICS
TIFF is the best and only choice for professionals when
images are intended for print. Its ability to read
CMYK and YcbCr color, plus its ability to store such
high pixel intensity makes it the only choice for
designers, photographers and publishers.
BMP Bitmap Image
File (Bitmap)

PRINT GRAPHICS
These files are large and uncompressed, but the images
are rich in color, high quality, simple and compatible in
all Windows OS and programs. BMP files are also called
raster or paint images.

visual
common media types
ElementsDesign
LINE
describes a shape or outline
create texture and can be thick or thin

VISUALElements
may be actual, implied, vertical,
horizontal, diagonal, or contour lines
SHAPE
a geometric or organic
area that stands out from
the space next to or
around it, or because of
differences in value,
color, or texture

VISUALElements
 VALUE
the degree of light and dark in
a design contrast between
black and white and all the
tones in between

VISUALElements
 TEXTURE
way a surface feels or is perceived to feel
illusion of the surfaces peaks and valleys,

VISUALElements resulting in a feeling of smoothness or

roughness in objects
 COLOR
determined by its hue
(name of color), intensity
(purity of the hue), and
value (lightness or
darkness of hue)

used for emphasis, or

VISUALElements may elicit emotions from

viewers
 FORM
a figure having volume and
thickness
an illusion of a 3-dimensional
object can be implied with the use
of light and shading
can be viewed from many angles

VISUALElements