Myntra : Case Study 

Section 1: Objective 1

Section 2: Problem statement 1

Section 3: Food for thought 1

Section 1: Objective 
Myntra’s vision is to make the world a more stylish, colorful and happier place. In order to achieve 
this vision, the organisation is currently focused on growth.  
The growth could be of two types : 
1. Top line growth or revenue growth 
2. Bottom line growth or increase in profit margins 
The current focus is on top line/revenue growth. 

Section 2: Problem statement 

You are assigned the task to think of initiatives, ideas and hacks to help Myntra accelerate 
revenue growth. 
The suggestions could be both technical and non-technical. They could be quick hacks or longer 
duration projects/programs or mix of both. 

Section 3: Food for thought 

The following ​indicative​ areas could be considered for thinking of ideas. 
1. User purchase funnel conversion  
2. New user acquisition 
3. User retention 
4. Cancellation reduction 
5. Engagement 
 
General guidelines 
The submission format should be a Google doc. 
Feel free to think of wider/disruptive areas and ideas beyond Myntra mobile app. 
Ideas would be evaluated based on freshness and impact  
Maximum of 5 Ideas per person