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  • Worksheet: Creating A Marketing Mix:: Applying The 7P's To Your Program

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    nathalie mabini
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    This document provides guidance on applying the 7 Ps of marketing (Product, Price, Promotion, Place, People, Process, and Package) to a program or product. It includes questions to consider for each P, such as what the product or service is, how it is packaged and branded, how the value is determined and communicated to customers, where and how it will be distributed, who the target users are and how staff will interface with them, and what the process is for providing the product, receiving feedback, and ensuring quality. The document is a worksheet to help comprehensively define all aspects of bringing a program to market using the 7 Ps framework.

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    This document provides guidance on applying the 7 Ps of marketing (Product, Price, Promotion, Place, People, Process, and Package) to a program or product. It includes questions to consider for each P, such as what the product or service is, how it is packaged and branded, how the value is determined and communicated to customers, where and how it will be distributed, who the target users are and how staff will interface with them, and what the process is for providing the product, receiving feedback, and ensuring quality. The document is a worksheet to help comprehensively define all aspects of bringing a program to market using the 7 Ps framework.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    28 views2 pages

    Worksheet: Creating A Marketing Mix:: Applying The 7P's To Your Program

    Uploaded by

    nathalie mabini
    This document provides guidance on applying the 7 Ps of marketing (Product, Price, Promotion, Place, People, Process, and Package) to a program or product. It includes questions to consider for each P, such as what the product or service is, how it is packaged and branded, how the value is determined and communicated to customers, where and how it will be distributed, who the target users are and how staff will interface with them, and what the process is for providing the product, receiving feedback, and ensuring quality. The document is a worksheet to help comprehensively define all aspects of bringing a program to market using the 7 Ps framework.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Worksheet: Creating Product

    a Marketing Mix: Process Package

    7 P's of a
    Applying the 7P’s to Marketing
    your Program People
    Mix Place

    Promotion Price

    7P’s of a Marketing Mix Tier 2 Assessment?


    Product
    What is your program? Is it a product or a
    service or both?
    How is it different than competitors?
    What service is it offering?
    What is it called?
    How will users experience it?
    How do you define your components? Your
    adaptations?

    Package
    What does your program/product look
    like?
    How is it branded?
    How is it presented?
    How does it appear from an outsider’s
    perspective?

    Process
    What is your process for providing people
    your product/program (i.e. your training
    model? Dissemination model?) How does
    this work with your organizational
    structure?
    What is your process for continuous quality
    improvement?
    Price
    What is the value of the program/product
    to the user?
    Have you determined a pricing structure?
    Are there established price points for
    similar things?
    How does your price compare?
    Is the user price sensitive? What are your
    risks?

    Promotion
    How do you tell your costumers about your
    product? Passive, reactive, or proactive?
    What messages are you using?
    How do your competitors promote their
    products?
    Is there a best time to promote? When?

    People
    Who are the end-users? What are they in
    need of?
    Who will be interfacing with end-users?
    How will they be interfacing?
    How are they trained?
    How will these people be compensated?

    Place
    Where do users look for your
    program/product?
    Where do they find it?
    Is it Online? Direct? How?
    What is your distribution channel?

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