PRODUCT

PLACE
PRICE
PROMOTION
Marketing Mix
Guadalupe Escamilla Godecke
 Functions of marketing

To make money / using strategies

To make a product
revenue for a brand / obtained by research
more attractive to
company or and analysis of the
costumers.
organization. clients.
Marketing Mix
A term coined by Neil Borden

The ingredients that combine to

capture and promote a brand's Unique
Selling Point.

The marketer adjust each ingredient

to influence the reaction of the
consumer to the product or service.

External forces can "ruin the cake".

Building the mix (according to Borden)
In one of his articles from 1964 "The Concept of the Marketing Mix" he advised that when marketing
managers build a marketing program, they should make two lists:

Ingredients
External forces The Marketing Manager
The first one itemizes the significant elements
that make up marketing programs:
That may have a bearing on the first list: Should weigh the effect of external forces,
product, planning, pricing, branding,
behavior of the consumers, retailers, then juggle the marketing elements to achieve
distribution and so on.
competition, government policy and other. the best possible program to fit the resources
of the company.
Building the mix
(According to
Edmund Jerome)
Edmund Jerome, a professor
at Michigan State
University, made the mix
easier.

The basic pillars of any

marketing strategy.
 The first P of Marketing:
Product

What problem your

What are you selling? product solves for your
customer?

Brand messaging, services

"Celebrity fats kept in
offered, how it will be used
plastic bags"
and packaging.
The second P of Marketing:
Price

The value that will be Through the circulation of

charged fory the solution you
Fundación de Actores
Castillo Asociados money it's possible to pay
offer to your customers. del Milenio
officials, suppliers, etc...

This will indicate the future You want to think

Grupo Financiero Pacífico Tecnología Netarq
of your company. about perception.
The third P of Marketing:
Place

Putting the rice product, at

Decide channels of
the right price, at the right
place, at the right time. distributions.

Not every place makes

Evaluate ideal locations. sense for every
product.
The fourth P of Marketing:
Promotion

Promoting your brand Keeping communication

and solution to the is of the utmost
right ears. importance.

Transform the company

Appealing to the funny
from a mere unknown to
a solution.
side of people.
The four Ps
in practice

New products are delivered twice a week:

immediate trends, promotion on the channel
of internet and low price.
CONCLUSION
They are essential to create a
successful marketing plan.