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  • Imane Mix

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    imane ghaboula
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    This document discusses the marketing mix 7Ps framework which includes Product, Price, Place, Promotion, People, Process, and Physical Evidence. It provides brief definitions for each P, noting that Product refers to the good or service being offered, Price is based on costs and desired profit margins, Place encompasses locations for production and distribution, Promotion involves direct marketing to consumers, People includes employees and customers, Process is product delivery and the customer experience, and Physical Evidence provides tangible proof of purchase. The 7Ps framework is especially relevant for marketing services.

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    IMANE MIX

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    This document discusses the marketing mix 7Ps framework which includes Product, Price, Place, Promotion, People, Process, and Physical Evidence. It provides brief definitions for each P, noting that Product refers to the good or service being offered, Price is based on costs and desired profit margins, Place encompasses locations for production and distribution, Promotion involves direct marketing to consumers, People includes employees and customers, Process is product delivery and the customer experience, and Physical Evidence provides tangible proof of purchase. The 7Ps framework is especially relevant for marketing services.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views8 pages

    Imane Mix

    Uploaded by

    imane ghaboula
    This document discusses the marketing mix 7Ps framework which includes Product, Price, Place, Promotion, People, Process, and Physical Evidence. It provides brief definitions for each P, noting that Product refers to the good or service being offered, Price is based on costs and desired profit margins, Place encompasses locations for production and distribution, Promotion involves direct marketing to consumers, People includes employees and customers, Process is product delivery and the customer experience, and Physical Evidence provides tangible proof of purchase. The 7Ps framework is especially relevant for marketing services.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Marketing Mix 7Ps People

    - Employees
    - Customers
    -Social interactions
    Product
    -Design
    -Value
    Place
    -Access
    -Quality
    -Location
    -Packaging
    -Delivery service

    Price MARKET
    -Skimming MIX Physical evidence
    -Cost-plus -Interface
    -

    -Facilities

    Process Promotion
    -Special offers
    Especially relevant to
    -Advertisement
    service industries
    Marketing Mix 7Ps - Product
    PRODUCT
    A product or service made by a company
    to meet a customer need. Generally
    speaking, the better it meets that need,
    the more the company can charge for it.

    MARKET
    MIX
    Marketing Mix 7Ps - Price
    PRICE
    Pricing is based on how much it costs to make,
    market, distribute and sell a product, and on the
    profit margin the company would like to
    achieve. When a product is strongly
    differentiated, a company can price it higher
    than competitors’ products without losing
    MARKET market share.
    MIX
    Marketing Mix 7Ps - Process

    PROCESS
    This step refers to how we will deliver the
    MARKET product to clients and provide them with the
    MIX finest experience possible.
    Marketing Mix 7Ps - People

    PEOPLE
    People as a marketing mix refers to anyone or
    everyone that had directly or indirectly played a
    MARKET
    part in a product's manufacture or a service
    MIX provision. Alongside the customer service
    relationships before, during and after the sale
    or delivery of such product or service.
    Marketing Mix 7Ps - Place

    PLACE
    This P encompasses many locations where a
    product is made.
    MARKET The company need to ensure that consumer can
    MIX find our product or service easily in the right
    place and the right time
    Marketing Mix 7Ps – Physical Evidence

    PHYSICAL EVIDENCE
    For the company, the consumer should always
    receive something physical to validate their
    MARKET purchase and the receipts are the proof of this
    MIX purchase.
    Marketing Mix 7Ps - Promotion

    PROMOTION
    Promotion is essentially the act of marketing
    directly to consumers. This P covers the idea of
    MARKET making our product known to the public.
    MIX

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