Concept Map of the

EXTENDED MARKETING
MIX
The extended marketing mix (7P's) is the combination
of seven elements of marketing that aim to work
together to achieve the objectives of a marketing
PRODUCT strategy. These 7 elements are: product; price; place;
promotion; people; process and physical.

The good service that the

costumer buys
PRICE PHYSICAL

How much the The elements of the

physical environment the
costumer pays for the
costumer experiences
product

PLACE PROCESS

How the product is The systems and

distributed to the processes that deliver a
costumer product to a costumer
PROMOTION PEOPLE

How the costumer is The people who contact

found and persuaded to costumers in delivering
buy the product