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  • Marketing Mix: by Untung Supriadi

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    Dodi Berguna
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    The document discusses the marketing mix, which refers to the key activities used in marketing an organization's products or services. It outlines the traditional 4Ps of marketing - product, price, place, promotion. Some argue that three additional Ps should be included: people, process, and physical evidence. The 7Ps refer to common factors a marketing team analyzes to develop strategies throughout a product's life cycle, from research and development to decline. The marketing mix aims to promote a brand using the right strategies.

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    the meeting mix

    Original Title

    The Marketing Mix

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    The document discusses the marketing mix, which refers to the key activities used in marketing an organization's products or services. It outlines the traditional 4Ps of marketing - product, price, place, promotion. Some argue that three additional Ps should be included: people, process, and physical evidence. The 7Ps refer to common factors a marketing team analyzes to develop strategies throughout a product's life cycle, from research and development to decline. The marketing mix aims to promote a brand using the right strategies.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views6 pages

    Marketing Mix: by Untung Supriadi

    Uploaded by

    Dodi Berguna
    The document discusses the marketing mix, which refers to the key activities used in marketing an organization's products or services. It outlines the traditional 4Ps of marketing - product, price, place, promotion. Some argue that three additional Ps should be included: people, process, and physical evidence. The 7Ps refer to common factors a marketing team analyzes to develop strategies throughout a product's life cycle, from research and development to decline. The marketing mix aims to promote a brand using the right strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    MARKETING MIX

    by Untung Supriadi
    Marketing Mix Diagram
    Marketing mix
    refers to the key
    activities used in
    Product Price
    marketing an
    organization’s
    products or
    services

    Target
    Market

    Place Promotion
    7P's Marketing
    Mix Product
     The features
     The benifits
    Physical Price
    Evidence  Costs of
    • Some people Premises

    production
    example :  Price charged
    factories
    argue that
    three other PS
    Marketing
    should be Process Mix Promotion
    How to promote
    added in

     How will you
    deliver the and advertise the
    product
    marketing mix service offered

    1. People People
    Consumers Place
    2. Process

     How to distribute
    the product
    3. Physical
    Evidence
    The Product life cycle
    Research
    and
    developmet

    Introduction
    Decline
    or launch

    Growth
    Saturation

    Maturity
    Conclution

    The marketing mix is strategies and tactics implemented


    by a marketing team to promote its brand.
    The seven Ps refer to common faktors that a team
    analyzes in order to develop those throught out the
    product life cycle.
    Thank
    You,,,,,,,,

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