TECNOLOGO EN NEGOCIACION INTERNACIONAL

ACTIVIDAD DE APRENDIZAJE 3
SEGMENTAR EL MERCADO SEGÚN CARACTERÍSTICAS DE LOS CONSUMIDORES

Evidencia 2: Market Projection

APRENDICES:
Vanesa Restrepo
Yuber Olaya
Rosana Pérez
Julio cesar pinto
Brenda puentes

CETRO NACIONAL DE APRENDIZAJE SENA

2019
 Actividad de aprendizaje 3 Evidencia

2: Market Projection

 Market share projection tips forsmall business.

 8 stepsfor the success of a marketing plan.

Market share

It is the percentage of the market that a company has.

The market share is the part of the market that consumes the products or services of the
company in particular.

This concept shows the representation that a specific company has in the market, that is,
the individuals that are included in that quota show the clients that the firm has on that
market.

Calculation of market share

Features

One of the general objectives for a company is to increase the market share, given that it
will be translated into an increase in customers, sales and, consequently, in revenues.
The market share is closely related to the marketing efforts that a company makes. Within
this effort, there are many factors to consider, for example:

Market segmentation

• Geographical location of potential customers

 Reputation of the brand

 Sales of the
Company in the
market
Total sales in the
Market

MARKET SHARE

Units sold by the

Companies in the
market
________________
Total units sold in
the market

Decision process

The problem is recognized, defined and a decision is made. Alternative action points are
identified, evaluated and chosen. The chosen course of action is carried out or the
alternative is modified.
 Marketing
Decisionprocess administrationfunction
s
The problem is recognized,
defined and a decision is
made. Alternative action To plan
points are identified, Organize
evaluated and chosen. The Direct staff
chosen course ofactionis Control
carried outor the alternative
is modified.

Marketing System

Marketing mix Behavior response

Situation factors Measures of results

Information inputs
______________________
Managerial experience and
judgment.

Market research systems.

  8 steps for the success of a marketing plan.

The aim is to understand the different aspects of the environment that surrounds a
business, including technology, economy, culture, politics and laws. The strategy includes
all kinds of basic activities, long and short term, as well as activities that have to see with
the analysis of the initial strategic situation of a company.

There are many ways to attract a client, the important thing is to attract all kinds of
customers that exist and to achieve that the product or service must be of good quality, the
slow but sure way is that the product becomes popular for its quality and price by the same
client what will make them little by little more interested since they not only buy something
of quality also at an economic price, something in which many of us look for the economy
without risking quality..