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Research Methods and Statistics For Public and Nonprofit Administrators A Practical Guide First Edition Masami Nishishiba
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Research Methods
and Statistics for
Public and Nonprofit
Administrators
The authors wish to dedicate this book to current and future
professionals in the field of public service.
Masami Nishishiba wishes to dedicate this book to her loving parents, Tetsuo and
Akiko Kawai, and to the memory of her late brother, Takeshi Kawai.
Mariah Kraner wishes to dedicate this book to her supportive husband, Josh,
and loving children, Kennedy and Logan.
Research Methods
and Statistics for
Public and Nonprofit
Administrators
A Practical Guide
Masami Nishishiba
Matthew Jones
Mariah Kraner
Portland State University
FOR INFORMATION: Copyright 2014 by SAGE Publications, Inc.
JF1338.A2N57 2013
001.4′2024658—dc23
Acquisitions Editor: Patricia Quinlin
Associate Editor: Maggie Stanley This book is printed on acid-free paper.
Assistant Editor: Megan Koraly
Editorial Assistant: Katie Guarino
Production Editor: Brittany Bauhaus
Copy Editor: Brenda White
Typesetter: C&M Digitals (P) Ltd.
Proofreader: Bonnie Moore
Indexer: Kathy Paparchontis
Cover Designer: Anupama Krishnan
Marketing Manager: Liz Thornton 13 14 15 16 17 10 9 8 7 6 5 4 3 2 1
❖
Brief Contents
Preface xvi
Acknowledgments xx
Chapter 1
When a Practitioner Becomes a Researcher 2
Chapter 2 Research Alignment 13
Chapter 3 Identifying the Focus of the Research:
Research Objective and Research Question 26
Chapter 4 Research Design 47
Chapter 5 Sample Selection 72
Chapter 6 Data Collection 87
Preface xvi
Acknowledgments xx
We wrote this textbook on research methods and statistics for public and nonprofit
administrators to emphasize two aspects of research that we believe do not receive
sufficient attention in existing textbooks: the direct relevance of research methods and
statistics to practical issues in everyday work situations for public and nonprofit
administrators, and the importance of aligning research components in a logical man-
ner to produce meaningful results. Students and professionals in public and nonprofit
administration need research skills to become effective decision makers. Managers
need to understand how to conduct and evaluate research to become effective leaders.
Relevance
In our research methods and statistics classes, we found ourselves spending a lot of
time explaining to students why knowledge of research methods and statistics is
important to become effective managers. Many were skeptical. Yet, year after year, we
hear from students who got a job or an internship opportunity, coming back to tell us,
“I’m glad I kept the statistics book. It saved my life,” or “I use what I learned in your
class every day in managing my unit.” Our main purpose in writing this book was to
make this point clear to other students and to practitioners who may find themselves
needing help with their research design, statistics skills, and knowledge to solve practi-
cal issues at work. In our experience, public and nonprofit administrators, managers,
analysts, coordinators, and others are routinely using what they learned in their
research methods and statistics classes to help make decisions, shape policies, evaluate
programs, and manage resources. We think you will, too, and we want you to be pre-
pared for it. We provide practical examples to illustrate ways to use research methods
and statistics in different public and nonprofit work settings.
Alignment
Over the years, we have observed that even after completing research design and meth-
ods courses, students and practitioners often struggle with framing the basic elements
to develop and implement a successful research project. A good understanding of
xvi
Preface ❖ xvii
Research Methods and Statistics for Public and Nonprofit Administrators: A Practical
Guide is intended for upper-division and graduate-level research design and research
methods courses, particularly for students in the fields of public affairs, public admin-
istration, nonprofit management, and public policy. Students in other social science
disciplines, as well as business and executive courses, should also find the textbook
useful as an accessible guide to research methods and statistics. Graduate students can
use this book as a supplemental guide to clarify the research process.
We also wrote this book for practitioners working in the public and nonprofit
sectors. This book can be used as a textbook for professional development courses for
researchers and analysts. Practitioners who engage in research projects may want to
keep this book as a resource guide.
Case Stories
At the beginning of this book, the reader is introduced to three main characters: Jim,
the fire chief; Emily, the HR director; and Mary, the program manager of a nonprofit
organization. Throughout the book, the case stories show how each of the characters
approaches the research process to address different organizational challenges. The
case stories illustrate how research is relevant to specific public and nonprofit prac-
tices. The case stories also help the reader to understand how different research com-
ponents should be aligned throughout the whole research process. The case stories
are accompanied by cartoon illustrations to help the reader identify and follow the
different cases.
xviii ❖ RESEARCH METHODS AND STATISTICS FOR PUBLIC AND NONPROFIT ADMINISTRATORS
Focus on Application
This book is a practical guide to research methods for students and practitioners in
public and nonprofit administration and policy. We want students to recognize the
importance and utility of research in their professional lives and to master research
methods that are immediately applicable in professional settings. Consequently, we
keep mathematical explanations of statistical concepts to a minimum. We introduce
mathematical formulas only when we think it will help the reader understand the logic
of the statistical test under discussion. We hope this approach will help those who have
statistics phobia to develop an initial understanding of the use of the statistics in
research and help relieve the phobia down the line.
Ancillaries
been designed to help instructors make the classes as practical an interesting as pos-
sible for students.
The instructor resources include the following:
• Data sets are posted to the web site for students to use as they apply their
knowledge through hands on activities in the book.
• Sample result write-ups are provided for several chapters in order to give stu-
dent's valuable examples of how to write your research findings.
❖
Acknowledgments
W e are grateful to many people who helped us make this book possible. We
thank all the students at Portland State University who took our Analytic
Methods classes and gave us valuable feedback. We thank our teachers and mentors
who taught as all we know about research methods and statistics. In particular, we
appreciate the instruction of Dr. David Morgan, Dr. Jason Newsom, Dr. Margaret Neal,
Dr. Brian Stipak, Dr. David Ritchie, Dr. Susan Poulsen, and Dr. Peter Ehrenhaus.
Special thanks go to the following people for their help and support.
Jillian Girard and Caroline Zavitkovski helped us review and edit the manuscript.
They also went through the manuscript in detail and helped us develop the glossary.
Kyoko Hosoe did the illustrations of Emily, Jim, and Mary and helped us draw the bell
curves used in the figures. Dr. Terry Hammond provided extensive editing support
and helped us incorporate reviewers’ comments and streamline the manuscript.
We also appreciate Phil Keisling, director of the Center for Public Service, and Sara
Saltzberg, assistant director of the Center for Public Service, who gave the authors spe-
cial consideration and relieved us from other duties so we could concentrate on writing
this book.
The editorial staff at Sage Publications, in particular Maggie Stanley, Patricia
Quinlin, and Katie Guarino gave us valuable guidance and patience throughout the
project. We are also grateful for production support by Megan Koraly and the initial
contribution of Lisa Cuevas Shaw, who helped us develop the idea for this book.
Many reviewers commissioned by Sage Publications gave us valuable insights and
feedback. This book benefited from their suggestions. We want to thank the thoughtful
contributions of the following reviewers to the chapter drafts:
xx
Acknowledgments ❖ xxi
Learning Objectives
1. Get acquainted with the three main characters in the case descriptions used
throughout the book
2. Become familiar with situations where research is an important component of
practice in the public and nonprofit sectors
3. Learn how research skills are an important component of leadership for public
and nonprofit administrators
Research is not just for professors in academia or scientists at a lab. Research is part
of every practitioner’s job when important decisions are being made. Practitioners
often face challenges that require research to identify the nature of problems and pos-
sible solutions.
Students with career goals to work in the public or nonprofit sectors should be
prepared to conduct, manage, and evaluate research. Throughout this book, the cases
of Emily, Jim, and Mary will illustrate instances when research is an important part of
routine work activities in public and nonprofit organizations. Each case represents a
different type of organization, roles within the organization, and goals that introduce
research into everyday practice.
had changed dramatically with a growing Hispanic population, drawn partly by the
booming farming industry in the area. Emily was concerned that the lack of cultural sen-
sitivity among the city employees could affect community and workplace relations as the
local population grew more diverse.
About six months ago, an employee made a complaint against a supervisor for making
angry, ethnic slurs. Emily was required to investigate. The results indicated that the supervi-
sor’s comments and behavior were discriminatory. This incident brought the issues of diver-
sity and cultural competence Emily had been pondering into focus. After three years on the
job, she felt she had gained enough trust from the employees as HR director to take an
active position. The city manager, Bob, gave her a go-ahead on a proposal to conduct
diversity training classes for the city’s employees.
To get started, Emily applied for a grant from the Community Foundation. In her pro-
posal, she specified four objectives:
• Increase awareness and understanding among city employees about diversity issues
• Develop cultural competence among city employees
• Decrease tension within work units due to poor communication and lack of
knowledge about diversity and cultural issues
• Provide tools for supervisors and managers to assess potential diversity issues in the
workplace and a system for increasing communication and promoting tolerance
She also stated that she would (1) conduct an assessment of the organizational culture
and (2) implement training and events to promote diversity and enhance cultural compe-
tence among the employees.
To Emily’s delight, the Community Foundation granted her the full amount she
requested. The award letter noted that Emily and her project team should meet with the
foundation’s program officer to finalize the project design. The letter also stated that the
foundation required all grantees to conduct an evaluation of the funded program and
include a statement of impact in the final report. Reading the letter from the Community
Foundation, Emily thought, “Hmm—it sounds like I will need to collect data to show the
training makes an impact. It says I need to do a ‘baseline assessment’ and report the result
of my ‘program evaluation.’ I’ll have to think how to do that.”
came from a special district that served a population of 175,000. He was well known
and respected in the fire service as an innovative thinker and practitioner. The city
manager’s decision to hire the new chief was partly based on Chief Chen’s accom-
plishment in transforming the fire district into a data-driven, lean organization.
Although the Rockwood Fire Department received the highest citizen satisfaction rat-
ings, the city manager believed there was room for improvement. He forecasted dwin-
dling budgets for the department and wanted the department to operate more
efficiently.
The new chief placed Jim in charge of planning and operations for the department. The
department had collected various data for several years, but no one had analyzed it in any
systematic manner. Jim was given the task to analyze the performance of the organization
and evaluate some of its programs. Chief Chen and the city manager agreed that this
approach would help determine what did and did not work and what factors might con-
tribute to better outcomes. In addition, Chief Chen wanted to seek accreditation from an
international standardization body. Accreditation would serve as a “stamp of approval”
within the fire service. To obtain accreditation, the organization must have a comprehensive
performance analysis plan and evaluation capacity.
Jim recognized the importance of his new management tasks but was nervous, because
he did not have experience with research or data analysis. He had heard about other fire
departments pushing a “data-driven approach,” but he was not sure what that meant
exactly. The department did not have anyone dedicated to research or data analysis, so Jim
was on his own. Chief Chen asked Jim to look into two things: first, Jim was to analyze the
department’s response time to calls for service, compare the different stations to each other
and to national standards, and observe any changes in performance during the past few
years. Response time is a common performance measure for fire service and is required
information for accreditation. Response time is also important in citizen perception and
outcomes. This focus made sense, and Jim thought he might be able to find examples to
help him do the analysis.
The second task appeared more challenging. Chief Chen asked Jim to explore the
effectiveness of an “alternative service model.” He was hoping to deploy fewer, focused
resources to each service call. In Rockwood, a fire engine with four firefighters was dis-
patched to every service call. Emergency medical calls made up 92% of all calls, of
which 85% were for minor incidents such as sprained ankles. Chief Chen thought send-
ing out a fire engine with four firefighters to all calls was costly and ineffective, especially
when a second call at the same time required another engine to be dispatched from a
farther distance away. Furthermore, for the remaining 15% of medical emergency calls
that were more serious, the four firefighters with the engine were sometimes unable to
provide sufficient medical aid, because there were not enough firefighters at Rockwood
who qualified as paramedics. This situation had implications for mortality rates associ-
ated with the emergency calls, which is frequently used as a performance measure for the
fire service. Chief Chen wanted to explore alternative service models, perhaps dispatching
a car with one trained nurse and one firefighter or just a physician’s assistant to first
evaluate what was needed. He hoped such a change could be more efficient and more
effective at saving lives.
6 ❖ SECTION I RESEARCH DESIGN AND DATA COLLECTION
After a long meeting with Chief Chen, Jim said to himself, “Both of these issues will
require some research. Can I do it? Should I hire a consultant? Do we have a budget
for it?”
This book is a practical guide to research methods for students and practitioners in
public and nonprofit administration. The premise of this book is that research is an
integral part of the job for those who work in the public and nonprofit sectors.
As a practitioner, you are lucky if you have a choice to delegate research to oth-
ers. Even if your organization has a research department, you are likely to find the
analysts are overloaded and do not welcome extra work. You could consider hiring a
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his friends in his increasing ability and his manlier tone. I have heard
that some of his political friends tax him with indolence or negligence
in refusing to make electioneering speeches, or otherwise to bear his
part in the labor which party organization requires. I say it to his
honor. But more to his honor are the faults which his enemies lay to
his charge. I think, sir, if Mr. Sumner had any vices, we should be
likely to hear of them. They have fastened their eyes like
microscopes for five years on every act, word, manner and
movement, to find a flaw,—and with what result? His opponents
accuse him neither of drunkenness nor debauchery, nor job, nor
speculation, nor rapacity, nor personal aims of any kind. No; but with
what? Why, beyond this charge, which it is impossible was ever
sincerely made, that he broke over the proprieties of debate, I find
him accused of publishing his opinion of the Nebraska conspiracy in
a letter to the people of the United States, with discourtesy. Then,
that he is an abolitionist; as if every sane human being were not an
abolitionist, or a believer that all men should be free. And the third
crime he stands charged with, is, that his speeches were written
before they were spoken; which, of course, must be true in Sumner’s
case, as it was true of Webster, of Adams, of Calhoun, of Burke, of
Chatham, of Demosthenes; of every first-rate speaker that ever
lived. It is the high compliment he pays to the intelligence of the
Senate and of the country. When the same reproach was cast on the
first orator of ancient times by some caviller of his day, he said, “I
should be ashamed to come with one unconsidered word before
such an assembly.” Mr. Chairman, when I think of these most small
faults as the worst which party hatred could allege, I think I may
borrow the language which Bishop Burnet applied to Sir Isaac
Newton, and say that Charles Sumner “has the whitest soul I ever
knew.”
Well, sir, this noble head, so comely and so wise, must be the
target for a pair of bullies to beat with clubs. The murderer’s brand
shall stamp their foreheads wherever they may wander in the earth.
But I wish, sir, that the high respects of this meeting shall be
expressed to Mr. Sumner; that a copy of the resolutions that have
been read may be forwarded to him. I wish that he may know the
shudder of terror which ran through all this community on the first
tidings of this brutal attack. Let him hear that every man of worth in
New England loves his virtues; that every mother thinks of him as
the protector of families; that every friend of freedom thinks him the
friend of freedom. And if our arms at this distance cannot defend him
from assassins, we confide the defence of a life so precious to all
honorable men and true patriots, and to the Almighty Maker of men.
[149]
IX
SPEECH
Then he grasped his trusty rifle, and boldly fought for Freedom;
Smote from border unto border the fierce invading band:
And he and his brave boys vowed—so might Heaven help and
speed ’em—
They would save those grand old prairies from the curse that blights
the land;
And Old Brown,
Osawatomie Brown,
Said, ‘Boys, the Lord will aid us!’ and he shoved his ramrod down.”
...
William Allingham.
JOHN BROWN
Mr. Chairman: I have been struck with one fact, that the best
orators who have added their praise to his fame,—and I need not go
out of this house to find the purest eloquence in the country,—have
one rival who comes off a little better, and that is John Brown.
Everything that is said of him leaves people a little dissatisfied; but
as soon as they read his own speeches and letters they are heartily
contented,—such is the singleness of purpose which justifies him to
the head and the heart of all. Taught by this experience, I mean, in
the few remarks I have to make, to cling to his history, or let him
speak for himself.
John Brown, the founder of liberty in Kansas, was born in
Torrington, Litchfield County, Connecticut, in 1800. When he was five
years old his father emigrated to Ohio, and the boy was there set to
keep sheep and to look after cattle and dress skins; he went
bareheaded and barefooted, and clothed in buckskin. He said that
he loved rough play, could never have rough play enough; could not
see a seedy hat without wishing to pull it off. But for this it needed
that the playmates should be equal; not one in fine clothes and the
other in buckskin; not one his own master, hale and hearty, and the
other watched and whipped. But it chanced that in Pennsylvania,
where he was sent by his father to collect cattle, he fell in with a boy
whom he heartily liked and whom he looked upon as his superior.
This boy was a slave; he saw him beaten with an iron shovel, and
otherwise maltreated; he saw that this boy had nothing better to look
forward to in life, whilst he himself was petted and made much of; for
he was much considered in the family where he then stayed, from
the circumstance that this boy of twelve years had conducted alone
a drove of cattle a hundred miles. But the colored boy had no friend,
and no future. This worked such indignation in him that he swore an
oath of resistance to slavery as long as he lived. And thus his
enterprise to go into Virginia and run off five hundred or a thousand
slaves was not a piece of spite or revenge, a plot of two years or of
twenty years, but the keeping of an oath made to heaven and earth
forty-seven years before. Forty-seven years at least, though I incline
to accept his own account of the matter at Charlestown, which
makes the date a little older, when he said, “This was all settled
millions of years before the world was made.”
He grew up a religious and manly person, in severe poverty; a fair
specimen of the best stock of New England; having that force of
thought and that sense of right which are the warp and woof of
greatness. Our farmers were Orthodox Calvinists, mighty in the
Scriptures; had learned that life was a preparation, a “probation,” to
use their word, for a higher world, and was to be spent in loving and
serving mankind.[155]
Thus was formed a romantic character absolutely without any
vulgar trait; living to ideal ends, without any mixture of self-
indulgence or compromise, such as lowers the value of benevolent
and thoughtful men we know; abstemious, refusing luxuries, not
sourly and reproachfully, but simply as unfit for his habit; quiet and
gentle as a child in the house. And, as happens usually to men of
romantic character, his fortunes were romantic. Walter Scott would
have delighted to draw his picture and trace his adventurous career.
A shepherd and herdsman, he learned the manners of animals, and
knew the secret signals by which animals communicate.[156] He
made his hard bed on the mountains with them; he learned to drive
his flock through thickets all but impassable; he had all the skill of a
shepherd by choice of breed and by wise husbandry to obtain the
best wool, and that for a course of years. And the anecdotes
preserved show a far-seeing skill and conduct which, in spite of
adverse accidents, should secure, one year with another, an honest
reward, first to the farmer, and afterwards to the dealer. If he kept
sheep, it was with a royal mind; and if he traded in wool, he was a
merchant prince, not in the amount of wealth, but in the protection of
the interests confided to him.
I am not a little surprised at the easy effrontery with which political
gentlemen, in and out of Congress, take it upon them to say that
there are not a thousand men in the North who sympathize with John
Brown. It would be far safer and nearer the truth to say that all
people, in proportion to their sensibility and self-respect, sympathize
with him. For it is impossible to see courage, and disinterestedness,
and the love that casts out fear, without sympathy. All women are
drawn to him by their predominance of sentiment. All gentlemen, of
course, are on his side. I do not mean by “gentlemen,” people of
scented hair and perfumed handkerchiefs, but men of gentle blood
and generosity, “fulfilled with all nobleness,” who, like the Cid, give
the outcast leper a share of their bed; like the dying Sidney, pass the
cup of cold water to the dying soldier who needs it more. For what is
the oath of gentle blood and knighthood? What but to protect the
weak and lowly against the strong oppressor?
Nothing is more absurd than to complain of this sympathy, or to
complain of a party of men united in opposition to slavery. As well
complain of gravity, or the ebb of the tide. Who makes the
abolitionist? The slave-holder. The sentiment of mercy is the natural
recoil which the laws of the universe provide to protect mankind from
destruction by savage passions. And our blind statesmen go up and
down, with committees of vigilance and safety, hunting for the origin
of this new heresy. They will need a very vigilant committee indeed
to find its birthplace, and a very strong force to root it out. For the
arch-abolitionist, older than Brown, and older than the Shenandoah
Mountains, is Love, whose other name is Justice, which was before
Alfred, before Lycurgus, before slavery, and will be after it.[157]
XII
THEODORE PARKER
THEODORE PARKER
At the death of a good and admirable person we meet to console
and animate each other by the recollection of his virtues.
I have the feeling that every man’s biography is at his own
expense. He furnishes not only the facts but the report. I mean that
all biography is autobiography. It is only what he tells of himself that
comes to be known and believed. In Plutarch’s lives of Alexander
and Pericles, you have the secret whispers of their confidence to
their lovers and trusty friends. For it was each report of this kind that
impressed those to whom it was told in a manner to secure its being
told everywhere to the best, to those who speak with authority to
their own times and therefore to ours. For the political rule is a
cosmical rule, that if a man is not strong in his own district, he is not
a good candidate elsewhere.
He whose voice will not be heard here again could well afford to
tell his experiences; they were all honorable to him, and were part of
the history of the civil and religious liberty of his times. Theodore
Parker was a son of the soil, charged with the energy of New
England, strong, eager, inquisitive of knowledge, of a diligence that
never tired, upright, of a haughty independence, yet the gentlest of
companions; a man of study, fit for a man of the world; with decided
opinions and plenty of power to state them; rapidly pushing his
studies so far as to leave few men qualified to sit as his critics.[158]
He elected his part of duty, or accepted nobly that assigned him in
his rare constitution. Wonderful acquisition of knowledge, a rapid wit
that heard all, and welcomed all that came, by seeing its bearing.
Such was the largeness of his reception of facts and his skill to
employ them that it looked as if he were some president of council to
whom a score of telegraphs were ever bringing in reports; and his
information would have been excessive, but for the noble use he
made of it ever in the interest of humanity. He had a strong
understanding, a logical method, a love for facts, a rapid eye for their
historic relations, and a skill in stripping them of traditional lustres.
He had a sprightly fancy, and often amused himself with throwing his
meaning into pretty apologues; yet we can hardly ascribe to his mind
the poetic element, though his scholarship had made him a reader
and quoter of verses. A little more feeling of the poetic significance of
his facts would have disqualified him for some of his severer offices
to his generation. The old religions have a charm for most minds
which it is a little uncanny to disturb. ’Tis sometimes a question, shall
we not leave them to decay without rude shocks? I remember that I
found some harshness in his treatment both of Greek and of Hebrew
antiquity, and sympathized with the pain of many good people in his
auditory, whilst I acquitted him, of course, of any wish to be flippant.
He came at a time when, to the irresistible march of opinion, the
forms still retained by the most advanced sects showed loose and
lifeless, and he, with something less of affectionate attachment to the
old, or with more vigorous logic, rejected them. ’Tis objected to him
that he scattered too many illusions. Perhaps more tenderness
would have been graceful; but it is vain to charge him with perverting
the opinions of the new generation.
The opinions of men are organic. Simply, those came to him who
found themselves expressed by him. And had they not met this
enlightened mind, in which they beheld their own opinions combined
with zeal in every cause of love and humanity, they would have
suspected their opinions and suppressed them, and so sunk into
melancholy or malignity—a feeling of loneliness and hostility to what
was reckoned respectable. ’Tis plain to me that he has achieved a
historic immortality here; that he has so woven himself in these few
years into the history of Boston, that he can never be left out of your
annals. It will not be in the acts of city councils, nor of obsequious
mayors; nor, in the state-house, the proclamations of governors, with
their failing virtue—failing them at critical moments—that coming
generations will study what really befell; but in the plain lessons of
Theodore Parker in this Music Hall, in Faneuil Hall, or in legislative
committee rooms, that the true temper and authentic record of these
days will be read. The next generation will care little for the chances
of elections that govern governors now, it will care little for fine
gentlemen who behaved shabbily; but it will read very intelligently in
his rough story, fortified with exact anecdotes, precise with names
and dates, what part was taken by each actor; who threw himself
into the cause of humanity and came to the rescue of civilization at a
hard pinch, and who blocked its course.
The vice charged against America is the want of sincerity in
leading men. It does not lie at his door. He never kept back the truth