The document discusses font options for a magazine masthead. It evaluates fonts that are easy to read while also appearing handwritten to connect with readers on a personal level. The document recommends the fonts Minstrel and Brush Script Std as they are sans serif, show personality and fit the target audience. It determines Minstrel is the best choice as its bold, fun style fits the brand identity while maintaining a classy appearance suitable for the publisher.
The document discusses font options for a magazine masthead. It evaluates fonts that are easy to read while also appearing handwritten to connect with readers on a personal level. The document recommends the fonts Minstrel and Brush Script Std as they are sans serif, show personality and fit the target audience. It determines Minstrel is the best choice as its bold, fun style fits the brand identity while maintaining a classy appearance suitable for the publisher.
The document discusses font options for a magazine masthead. It evaluates fonts that are easy to read while also appearing handwritten to connect with readers on a personal level. The document recommends the fonts Minstrel and Brush Script Std as they are sans serif, show personality and fit the target audience. It determines Minstrel is the best choice as its bold, fun style fits the brand identity while maintaining a classy appearance suitable for the publisher.
For the masthead of my magazine, I want typography that is
easy to read so that it stands out compared to others but I also want it to appear handwritten so that the reader feels a connection on a more personal level with those who produce the magazine. Therefore, I like the two fonts Minstrel and Brush Script Std. They are a sans serif typeface which is something that a lot of magazines with a young target audience have but they show personality. In terms of standing out as a masthead, I believe Minstrel would be the best font option as its bold and fun which fits with the brand identity but still classy enough for it to be something that Hearst would produce.