1.

Match the Word with the corresponding meaning:

a. Supply Expensive
b. Demand Desire to buy any product
c. High Price All people
d. Mass market The lifetime of goods and services.
e. Life cycle Disposition to offer products

2. According to the text, mention the things people take into account to
determine the demand.
-Market stalls generally sell inexpensive items.
There is no single right marketing mix that works for all businesses at all
times.
-increase annual sales by 5%.
-By contrast, cheap and cheerful jewellery for the mass market is best sold
in supermarkets and can be promoted using television adverts.
Market research findings are important in developing the overall marketing mix for
a given product. By identifying specific customer needs
a business can adjust the features, appearance, price and distribution method for a
target market segment.

3. Write F for false or T for true

a. Production cost depends on Technology
F ( x) V ( )

b. As greater the expectations are, the lower will be the offer from the
companies.
F (x ) V ( )

c. One of the four Ps of marketing mix is Package

F ( ) V (x )

d. Price is the amount a customer pays for the product

F ( ) V (x )
 e. Planning is to transform and develop marketing objectives to
marketing strategies
F ( ) V ( x)

4. Answer the following questions a. What is Benchmarking?

R/
it is a systematic and continuous process to evaluate the products,
services and work processes of organizations recognized as the best
practices, those toughest competitors ".

b. What is the process of Benchmarking?

R/ measure and compare an organization with leading organizations anywhere in
the world to obtain information that helps them execute actions to improve their
performance

c. Number the aspects to be taken into account in Benchmarking:

FAVA - Formación en Ambientes Virtuales de Aprendizaje 4 Formato
para Desarrollo de Evidencia

5. Write the vocabulary (20 words) from the reading, and make a
Glossary: Organize the words in alphabetic order and write the meaning
of each word.

6. Write a ten lines text that summarizes the topic of the activity.