Abstract

Walter Mart is a Filipino chain of community shopping malls located in

Metro Manila, Central and South Luzon.[3] The chain operates its anchor
stores such as the Walter Mart Supermarket, Walter Mart Cinemas, Abenson
Appliances, Homeplus Furniture, Electroworld and SB Furnitures. Filipino retail
stores such as Watsons, Ace Hardware, Robinsons Department Store and W
Department Store are also occupying in most of their mall branches.
Walter Mart’s Retail Link is triggered by consumer purchases in local
stores by point-of purchase cash register data. This is in contrast to more
traditional supply chains which is often start with a manufacturer or
distributor shipping goods to local stores based on forecast sales or the hope
of making more sales by flooding isles with products (“push” driven supply
chains). In the case of Walter Mart, the supply chain is driven by consumer
behavior which “pulls” replacement stock from inventory.
Keywords

Introduction
Walter Mart was founded in the 1990s by Wilson Lim, at the time of the
economic crisis when the major players were not expanding aggressively.
The company saw that there was an opportunity to expand in developing
communities and uplift their standards of living by providing gainful
employment to the locals and improving their shopping experience.
In January 2013, SM Retails and SM Prime Holdings entered into a joint
venture agreement with Walter Mart to co-manage the operations of WM-
branded community-based malls located in the provinces of Central
Luzon, Southern Tagalog and cities in Metro Manila.
In February 2016, the SM-Waltermart group rescinded an earlier deal to
jointly develop shopping malls with 8990 Holdings as these may take
business away from SM's own shopping centers.

Discussion
 Walter Mart Malls, then called Shopping Centers, is the first community
shopping center format in the southern Luzon. Our main customer
proposition is "convenience". Convenience is a broad but powerful
proposition. It does not only talk about distance but in bigger sense, it talks
about comfort, completeness of offerings and reliability. In terms of customer
habit, Walter Mart has become the "third place", wherein, in the daily grind of
a customer's life, Walter Mart has essentially become the "reliable link"
between their home and their place of work. It is a place they are most likely
to visit before they proceed to work, or after, just before they go home. Thus,
to put it in exact words, we are the "everyday mall" and this is where our
main differentiation lies: our customers come to us, as a community mall, on
an almost daily basis while perhaps they go to a regional mall on a maximum
of 2 times a month. As their daily mall, we make sure that we know their
habits, preferences and choices and we answer all these in terms of our
merchant mix, tenant offerings and mall promotions. On top of that, we also
anticipate their ever changing lifestyle and its continuing sophistication by
constantly improving and upgrading our facilities, service levels and mall
atmospherics.

"It is our utmost desire to provide the modern Filipino Family a venue
where they can shop, dine and entertain themselves, all in a single
environment, most-suited for their everyday lifestyle

A place run by dedicated people filled with pride, passion and energy
to serve others.

Where each one belongs to an organization whose sight is focused in

the promised future but whose feet are firmly planted on life's important
values. "

Anchors - Our main anchors are our business units: Walter Mart
Supermarket, Abenson Appliances, Homeplus Furniture, Electroworld and SB
Furnitures. Aside from these, we are also ably aided by our partners such as
Watson, Ace Hardware, Handy Man, Robinson’s Department Mi Department
Store, UNO Factory Outlet and Japan Homes. Of course, not forget are our
cinemas under WalterMart Cinema.

Outlets - Currently, we have 25 community malls in Outlets

strategically located in Batangas (Tanauan), Laguna (Sta. Rosa,Cabuyao,
Calamba and Makiling), Cavite (Carmona, Dasmarinas, General Trias and
Trece Martires), Metro Manila (Bicutan, Sucat, Makati, North Edsa and E.
Rodriguez), Bulacan (Plaridel, Guiguinto and Santa Maria), Pampanga (San
Fernando) and Nueva Ecija (Gapan, Cabanatuan).
 Customer satisfaction is our foremost promise. From the selection of
our location, to the modern design of our malls and its facilities, to its well-
selected mix of value-vendors, engaging promotions, and standardized
operating system and from the minute our customers walk in, right up to the
time they leave, the delivery of that promise is our No.1 concern.

"Our company is an epitome of fairness. An organization, whose people

are its greatest assets. A place where innovative ideas abound and are
encouraged to flourish. Where everyone has a voice and is listened to an
organization cherished for its soul.

Walter Mart Mall belongs to a community of leaders. A well-respected

member of economic and social movers, whose aim is to contribute in the
upliftment of lives of ordinary Filipino.

We nurture our relationships with tenants by providing them the right

venue and best yield for their stores. We strive for innovation to assure our
partners of continued growth."
Retail Link has been built over several decades, and the experience
and knowledge that Walter Mart has developed cannot be easily transferred
to other firms, Moreover, the financial investment is substantial.
Nevertheless, other large retailers like Puregold have developed powerful
and competitive systems to compete with Walter Mart. Because the
technology has fallen in cost over the last decades, new comers have an
advantage over legacy systems like Retail Link.
Conclusion

Reference
https://waltermart.com.ph/about_us
https://en.wikipedia.org/wiki/Walter_Mart