1|Page

:-

2|Page
Completing a new task is never one –man effort. It is often the result of 
invaluable contribution of number of individuals in a direct or indirect
manner.

I express my whole gratitude towards the management of Pantaloons

Retails (India Private !imited" Patna for giving us the opportunity to
undergo my summer pro#ect in a multinational concern of a great reports
and allowing us to gain invaluable with subse$uent exposure to the
modern business world.

%e are very grateful to

For guiding us on our project. I further extend my thanks to

for appreciation and co-operation given by

them in gathering all the information available at the Brand . Our 
training periods were

3|Page
 The research provides an opportunity to a student to
dem
demonst
onstrarate
te appl
applic
icat
atio
ion
n of his/her knowledge,
knowle dge, skill
and
and compcompet eten
enci
cies
es requ
requirired
ed duri
during ng the
the tech
techni
nica
call
sess
sessio
ion.
n. Reseasearch
rch also
lso help
helpss the
the stude
tudennt to dev
devote
his/her skill to analyze the prob proble lem
m to suggsugges
estt
a lter
ter nat ive
ive s olut
lution
ion s , t o ev a l u ate t h e m an d t o
 prov
 pr ovii de feasible recommendations
recommendations on the the provided data
.

The research is on the topic of 

“
 RETAIL STORE SALES ACTIVITY 
 RETAIL
(IN ST
STOR
OREE TIE
TIE-U
-UPS
PS FOR LOY
LOYA
ALT
LTY
Y PRO
PROGRA
GRAM 
M 
TO ACHI
ACHIEVE
EVE GRE
GREEN
EN CAR
CARD
D TARGE
RGETT, TIE
TIE-UP
-UPS 
S 
FOR EOSS AND DENIM EXCHANGE)
AT

PANTALOON RETAIL INDIALTD.”

lth
lthou
ough
gh ! have
have trie
tried
d my leve
levell best
best to prep
prepar
aree this
this
report an error free report every effort has been made to
offer the most authenticate position with accuracy.

4|Page
 DECLARATION

! hereby declare that the pro"ect report entitled

“
 RETAIL STORE SALES ACTIVITY
(IN STORE TIE-UPS FOR LOYALTY
 PROGRAM TO ACHIEVE GREEN CARD
TARGET,
TA RGET, TIE UPS FOR
FO R EOSS
EOS S AND
 DENIM EXCHANGE)
AT

PANTALOON
NTALOON RETAIL
RETAIL IND
INDIIA LTD.”
LTD. ”
is an authentic work done by me.The pro"ect was
undertaken as a part of the course curriculumof
#iploma !n Retails $anagement program,
raybhatt %nowledge
%nowle dge &niversity, '.(
)ollege
)oll ege *atna +. This has not been
been subm
submit
itte
ted
d
to any other eamination body earlier.

5|Page
Ranjan Kumar

Page no.:

&. '

. ?

'. <7@

?. 

<. 

. 3isto/1
3isto/1 o Pantal
Pantaloon
oons
s &+&&

@. Pantaloon
Pantaloons
s , Appa/el
Appa/el >/an#s
>/an#s 7 a;;esso/i
a;;esso/ies
es &&'

. Pantaloon
Pantaloons
s A S8;;ess
S8;;ess Sto/1 in O/g. Retail
Retail &?

. Cont
Conte
ents
nts '<

&+. Mission 7 %ision @

&&. Retail Sto/e Ope/ation '

&. %is8al Ma
Ma/;0an#ising '@??

&'. T0e oal ?<<+

&?. Ree/en;es

6|Page
 J U S T I F I C A T I O N F O R T H E S E L E
C T I O N O F T H I S PROJ
PROJEC
ECT
T AND TITL
TI TLEE
Pantaloon Retail (India !imited" is India&s leading retailer that operates
multiple retailformats in both the value and lifestyle segment of the
Indian consumer marker" alongwith some other big names such as RP'"
hopper&s top" !ife tyle" %estside" )bony"Piramyd
)bony"Piramyd etc.*he reason
why I chose this sector is because as there are huge opportunities in
thissector in the coming years. India was not into retail before +, years
from now but now itis very much into organi-ed retailing. *here is
cut through competition in this field. )veryalternate day we hear of a new
companies getting into Retail sector" where this makescompetition
tough. I felt if I have experience in Pantaloon than I would be e$uipped
toface
to face the
the challeng
challenges
es that will
will come
come across
across while
while workin
working
g in this
this sector
sector.I
.I w a s i n
marketing along with Customer !oyalty Program. I felt that while
do ing
in g outmarketing
ou tmarketing pro#ects
pro#ects for the Pantal
Pantaloon
oon store I will
will have well
well
expose  experience of thisfield. I got to learn a lot about retailing"
marke ting in retai l sect or" kn owing differ ent peop peoplele"" how
how exac
exactltly
y
product reaches final consumer" how all theses things are decidedand
how. *his
*his is the rea son why Retail sector influences me the most.
ince I wasinvolved into marketing for different event of the store where all the
parameters has to beconsidered which made this pro#ect more challenging 
interesting.

7|Page
 OBJECTIVE OF THE STUDY

 /b#e
/b#ectctiv
ive
e of the Reta
Retail il store
tore 0arke
arketting
ing was to makemake
cust
custom
omererss awar
aware
e abou
aboutt thethe ale
ale offe
offers
rs duri
during
ng 1eni
1enim m
)xchange and )/ i.e. )nd /f eason ale provided by
Pantaloon and also to achieve the 'reen Card target
of Customer loyalty Program during )/.
 *o provide extra privileges to Pantaloons 'reen Card customers
2 keeping in mind that they get extra privileges not only inside the
store of Pantaloons" but also outside the store and to make the
Pantaloon Customer !oyalty Program more powerfully doing tie2
ups with Restaurants" 3ealth2Clubs" aloons" Pubs" colleges"
!aundries" *attoos 0akers.
 *o makeake 'ree
'reenn Cardard 0emb
0ember ers
s real
reali-
i-e
e that
hat they
hey are
are
pecial
peci al custome
c ustomers
rs for
fo r the
th e comp
compan
anyy.
 *o find out customer loyalty for Pantaloon store
 *o find out customer satisfaction

8|Page
 INTRODUCTION
INDUSTRY BACKGROUND
!ndia, like -ritain, is a nation of shopkeepers. ith
over
ov er 0 milli
mil lion
on retai
ret aill outlet
outlets,
s, !ndi
!ndiaa prob
probab
ably
ly has
has the
highest density of retail outlets in the world, with one
for approimately every 12 persons3 little wonder that
the
the coun
countr
try
y is the
t he ninth4larges
ni nth4largestt retail
ret ail market in thet he
world, with estimated annual retail sales of around
&5#06 billion in 0226 'Rs 172,222 corer+. t the
sometime, the share of organized trade in this enormous
market is currently very small. !t is estimated at "ust
&5#8 billion 'Rs 96,222 corer+ in 0226, up
from&5#7.06 billion 'Rs 08,222 corer+ in 022:. This
accounts for less than : per cent of the t he total retail trade
in the country
AN UNDERDEVELOPED RETAIL
RETAIL MARKET
;rganized
;rganized trade in !ndia is very underdeveloped when
compared with other emerging markets in sia,
<atin merica and =astern =urope. The !ndian and
)hinese markets are comparable in many aspects> -oth
countries are not homogeneous. They
They comprise many
markets within a single country, with significantly
varying cultures and customer preferences
preferences across
regions.

9|Page
3isto/
3isto/1 o t0e Pant
Pantaloon
aloons
s

antaloons Fashion ! "etail #imited is an Indian

premium clothing retail chain.
chain. *he first Pantaloons store was
launched in 'ariahat
'ariahat"" 4olkata
4olkata in
 in +556. 7s of 8ovember 9,+:"
there are 6; Pantaloons stores in << cities. =+> Pantaloons was
previously controlled by the ?uture 'roup"
'roup" but has now been
taken over by 7ditya
by 7ditya @irla 8uvo !imited (7@8!.
(7@8!. 7ccording to
the @rand *rust Report9,+<"
Report9,+<" a study conducted by *rust
Research 7dvisory"
7dvisory" Pantaloons featured among +,, most

10 | P a g e
antaloons
Pantal
antaloon
oonss Fashio
ashionn & Retai
etail
l one
one o! the
the to"
to" #lot
#lothi
hing
ng
$ran%s in the orl% is 'n%ia(s
'n%ia(s !astest
!astest groing
groing "remium
"remium
li!est
li!est)le
)le #om"an
#om"an) )* +ith
+ith inno,a
inno,ati,
ti,e
e %esign
%esigns
s #on#e"
#on#e"tsts
an% "ro%u#ts the #om"an) $rings the latest tren%s in
!ashion an% #lothing st)les to the a""arel mar-et*
Pantaloons "re,iousl) #ontrolle% $) the Future .rou"
has
has $een
$een re#en
e#entl
tl)
) ta-
ta-en o,er
o,er $) /%it)
%it)a
a irl
irla
a u,o
u,o
imite% a  4 $illion "remium %i,ersie%
#onglomerate an% 'n%ia(s largest manu!a#turer o! linen
!a$ri#*
Pantal
antaloon
oons
s oer
oers
s mult
multi"
i"le
le a##e
a##essssor
orie
iess an%
an% #lot
#lothi
hing
ng
$ran%s a#ra#ross a s"e#trum o! #ategories !or men
omen an% -i%s* he #om"an) "ro,i%es an in#re%i$le
an%
an% #om"
#om"lelete
te one
onest
sto"
o" sho"
sho""i
"ing
ng e:"er
:"erie
ien#
n#ee to itsits
$u)e
$u)ersrs thr
through
ough its
its ,ast
,ast #oll
#olle#
e#ti
tion
on o! more
more than
than 100
100
"re
"resti
stigiou
gious
s $ran
$ran%s
%s !or
!or the %is#
%is#eerning
ing !ashi
ashion
oniista*
sta*
Pantaloons ith a "resen#e a#ross 47 #ities through
100 aestheti#all) %esigne% large !ormat stores an% 26
!a#tor) outlets %is"la)s a range o! #lass) an% tren%)
mer#han%ise that trul) li,es u" to Pantaloons; ma:im o! 
<!resh !ashion;*
/ t)"i#al Pantaloons store #om"rises a $ran% "ort!olio
that runs a#ross a gamut o! st)les that s"ell #lass* he
#olle
#olle#ti
#tion
on in#lu%
in#lu%es
es rea%)
rea%)to
toea
earr ester
esternn an% ethni#
ethni#
a""arel !or men omen an% -i%s #om"lemente%
#om" lemente% $) an
e:hausti,e range o! a##essories* he ,ariet) o! 
"ro%u#ts an% $ran%s has hel"e% "ro"el Pantaloons to
$e#ome one o! the $est #lothing $ran%s in 'n%ia *

11 | P a g e
Apparel, brands and accessories
Pantaloons oers its #ustomers a #olle#tion o! a""arels
an% a##essories !rom the sta$les o! glo$all) renone%
$ran%s* he "ri,ate la$els !or men in estern
 estern ear
in#lu%e om$ar% Rig are =enim are eisure F
 >eans )!or% F Fa#tor an% >? "ort a"art !rom
!rom tren%)
$ran%s li-e r$ana #ullers >ohn ?iller an% 'n%igo
ation* /--riti "ro,i%es a i%e sele#tion o! ethni# ear*

 he omen;s se#tion houses the "ri,ate la$els @ are

=enim are eisure
eisure Rig /nna$elle Aone) an% /jile @
in estern ear as ell as the #hoi#est ethni# ear
!rom Rang?an#h rishaa an% /--riti* Po"ular $ran%s
li-e ee Boo"er i$a an% + are also a,aila$le* he
!ormal ear se#tion oers a range o! #ris" an% ell
tailore% #olle#tion $) "o"ular international $ran%s su#h
as Can Aeusen /llen oll) Peter Dnglan% an% ouis
Phili""e*
Ki%s #an #hoose !rom "ri,ate la$els li-e are =enim
are eisure Rig or in%ulge in e:#lusi,e $ran%s li-e
ee Boo"er >uniors Bhal- Pin- & lue an% a#h in
a%%ition to international $ran%s li-e ar$ie an% =isne)*
For the ethni# loo- the) #an o"t !or tra%itional ear
!rom /--riti* he "ort!olio o! $ran%s also in#lu%es in!ant
ear $) Bhir"ie Pie*

12 | P a g e
Pantaloons oers mu#h more than just a""arel*
Bustomers #an sho" !rom an assortment o! at#hes
!rom renone% international $ran%s in#lu%ing omm)
Ailger Ds"rit Kenneth Bole BitiEen ime: itan an%
others*
 ren%)
 ren%) sunglasses !rom Polaroi%
Polaroi% .uess Poli#e
Poli#e #ott '
=ee an% /llen oll) are also a,aila$le* he a##essories
an% $eaut) segments %is"la) an attra#ti,e #olle#tion o! 
la%i
la%ies
es;; han%
han%$a
$ags
gs !rom
!rom a,i
a,ie
e Ba"r
Ba"res
ese
e Fior
iorelli
elli an%
an%
Fast
astra#-
ra#-** /lso
/lso a,ai
a,ailala$l
$le
e are
are "ro%
"ro%u#
u#ts
ts !rom
!rom #olou olourr
#osmeti# $ran%s su#h as ourjois Bham$or =e$orah
Fa#es Re,lon ?a)$elline an% a-m as ell as a i%e
#olle#tion o! e:oti#
e:oti# !ragran#es*
'n its en%ea,our to meet the #onsumer;s e,er#hanging
!ashion nee%s Pantaloons has intro%u#e% ne $ran%s
that in#lu%e Ban%ies /lto ?o%a urtle ")-ar 109F
/= Bhemistr) .lo$al =esi an% .in) & >on)*
Pantaloons is an integral "art o! the "restigious /%it)a
irl
irla
a .rou
.rou"
" a 
== 40 $ill
$illio
ionn 'n%i
n%ian mul
multina
tinati
tion
onal
al
#om"an) o"erating in 36 #ountries a#ross the glo$e
ith
ith o,er
o,er 12000
1200000 em"lo)
em"lo)ees
ees*C*Cote
ote%
% as <'n%ia
<'n%ia;s
;s ?ost
?ost
 ruste%
 ruste% /""arel Retail ran%; in the "restigious ran%
DGuit)
DGuit) ur,e)
ur,e) 2014
2014 Pantalo
antaloons
ons #ontin
#ontinues
ues to nurtur
nurturee
#onsumer trust an% #on%en#e*
+ith its o,erhelming re"ertoire
re"ertoire o! li!est)le a""arel
$ran%s the #om"an) is !o#use% on groth
g roth hile
#ontinuing to #reate !resh !ashion* /mong some o! the
to" #lothing $ran%s in 'n%ia Pantaloons is re#ognise%
$) its arm "ersonalise% ser,i#e that #om"letes the
#ore "ro"osition o! this tren%) #hain .

13 | P a g e
Retail Pla1s a ma2o/ /ole in in;/easing ;i/;8lation
an# sales o/ all 4in#s o ;ons8me/ goo#s an#
se/6i;es. Co8nt/ies li4e USA,U.) an# C0ina a/e
s8;;ess8l e5amples o t0e same.

14 | P a g e
In In#ia o6e/ ?F o t0e /etail se;to/ ;onsists o
t/a#itional moman#pop sto/es an# st/eet6en#o/s.
-it0 no la/ge pla1e/s, in/ast/8;t8/e >eing a/ /om
a#eG8ate an# a tin1 pa/t o t0e pop8lation >eing
a>le to ao/# it, , In#ian /etail ne6e/ att/a;te#
la/ge >8siness 0o8ses an# ma2o/l1 o;8se# on
ni;0e p/o#8;t segments an# l858/1 goo#s.. T0is
9as till t0e1 /ealie# t0at /etail in In#ia is a USD
H'<' >illion in#8st/1BMI
in#8st/1 BMI In#ia Retail Repo/t +&+
+&+
g/o9ing at a CAR o &+F an# ;ont/i>8ting mo/e
t0an <F to t0e ;o8nt/1s DP. To#a1 it mig0t
seem impla8si>le t0at t0is impo/tant se;to/ o t0e
;o8nt/1s
;o8nt/1 s e;onom1 0a# >een o6e/loo4e#
o6e/loo4e# >1

15 | P a g e
Co/po/ate
Co/po/a te giants. 3o9e6e/
3o9e6e/ t0e1 ;annot >e sG8a/el1
>lame# too. In#ian /etail 0as t/a#itionall1 >een an
8no/ganie# se;to/, 90e/e /etaile/s la;4e# t0e
means as 9ell as t0e 9ill to #e6elop
#e6elop o/ e5pan#.
Retail ;o8l# also ne6e/ en2o1 t0e s8ppo/t o t0e
In#ian ;ons8me/,
;ons8me/, 90o is amo8s o/ >eing mise/l1
an# t/eate# s0opping as a o/m o leis8/e t0an a
ne;essa/1 e6il, t08s en2o1ing t0e t0/ill o
#is;o6e/ing
#is;o6e/ing >a/gains an# #is;o8nt #eals on 0is
o9n.

Small gains, la;4 o in/ast/8;t8/e, an 8natt/a;ti6e

In#ian ;ons8me/ an# a>sen;e o /eg8lation ne6e/
p/o6i#e# oppo/t8nities o/ /etail giants to
;apitalie. Mean90ile, t0e o6e/nment p/ee//e#
to /emain silent 90ile t0e 8no/ganie# /etail se;to/ 
p/o6i#e# a meage/ stan#a/# o li6ing to millions in
t0e ;o8nt/1. Po6e/t1
Po6e/t1 plag8e# a ma2o/it1
m a2o/it1 o t0e
pop8lation an# t0e ;o/po/ate giants p/ee//e# to
spen# t0ei/ /eso8/;es in
i n a/eas li4e po9e/ an#
tele;om 90e/e la/ges;ale oppo/t8nities 9e/e
a>8n#ant. To#a1 t0e /etail in#8st/1 0as 9itnesse#
a /ema/4a>le t/anso/mation.

T0e Ne9 Sto/1

T0e ;o8nt/1s to9e/ing e;onomi; g/o9t0 o a/o8n#
F 0as /es8lte# in ma2o/ s0its in t0e In#ian

16 | P a g e
e;onomi; ;lass, 9it0 0ig0e/ in;omes lea#ing to t0e
g/o9t0 o t0e In#ian mi##le;lass. T0is mi##le
;lass is a9a/e o t0e stan#a/#s o li6ing in ot0e/
;o8nt/ies, t0an4s to e5pos8/e t0/o8g0 t0e tools o
lo>aliation * t0e Me#ia 7 t0e Inte/net. T0e1 0a6e
#e;i#e# to t08s a#opt a KSpen#ing app/oa;0
app/o a;0 to
imp/o6e t0ei/ stan#a/# o li6ing /at0e/ t0an t0e
t/a#itional KSa6ing app/oa;0. T0e ;8//entl1
estimate# 6al8e o o/ganie# In#ian /etails ta/get
pop8lation is la/ge/ t0an t0at o t0e enti/e Unite#
States. %ote#
%ote# t0e most att/a;ti6e /etail #estination
in t0e 9o/l# o/ t9o 1ea/s in a /o9, In#ia
In#ia is
e5pe;te# to 9itness &+F g/o9t0 in its /etail se;to/ 
o6e/
o6e/ t0e ne5t e9 1ea/s "So8/;e: KRetail in In#ia *
etting O/ganie#
O/g anie# to #/i6e g/o9t0. CIIA.T.
CIIA.T.
)ea/ne1, No6. ++, Asso;0am P/ess Release$.
Re;ogniing t0e s0o/tte/m an# longte/m g/o9t0
o /etail in In#ia, a n8m>e/ o #omesti; >8siness
giants 0a6e ente/e# t0e /etail in#8st/1. -e o;8s
on t0e a;to/s t0at 0a6e le# to t0e s8;;ess o
)is0o/e Bi1anis Pantaloon Retail.

Pantaloons
Pantaloons Sto/1
Sto/ 1

17 | P a g e
Pantaloons
Pantaloons s8;;ess an# ;ontin8o8s g/o9t0 in t0e
In#ian o/ganie# Retail ma/4et ;an >e att/i>8te# to
a n8m>e/ o a;to/s, some o 90i;0 0a6e >een
#e/i6e# /om t0e st/ategies o la/ge /etaile/s in t0e
9est, 90ile ot0e/s a/e ;ompletel1 tailo/ma#e o/
t0e In#ian ma/4et. -0at
-0 at is e6i#ent at t0e o8tset is
t0at Bi1ani 0as o/eseen an# 8n#e/stoo# t0e In#ian
/etail /oa#map >ette/ t0an an1one else.

Pantaloons
Pantaloons ma2o/ a#6antage o6e/ its ;ompetito/s
in t0e /etail se;to/ 0as >een its 8niG8e
8n#e/stan#ing o t0e In#ian o/ganie# /etail
ma/4et 9it0 all its G8i/4s, s0o/t;omings an#
;0allenges. B1 ;/eating a /etail >8siness /om t0e
g/o8n#8p an# e5pan#ing /api#l1, Pantaloon
Pantaloon 0as
ollo9e# a -alMa/tli4e patte/n o g/o9t0.
3o9e6e/
3o9e6e/,, 8nli4e -alMa/t,
-alMa/t , it #e;i#e# to e5pe/iment
9it0 as man1 /etail o/mats, p/o#8;tmi5es an#
>/an#s as 9as possi>le in o/#e/ to gain ma5im8m
4no9le#ge a>o8t t0e 8n;e/tain In#ian min#set. In
a;t, ne9e/ ent/ants in t0e o/ganie# /etail ma/4et
9o8l# lea/n t0e 9a1s o t0e 8niG8e In#ian
o/ganie# /etail se;to/ as 9ell as in# a 9a1 to
;om>at Pantaloons
Pantaloons #ominant ma/4et s0a/e in
almost all o/ms o o/ganie# /etail a #a8nting
tas4.

18 | P a g e
-0at #i# it #o Rig0t 

T0e
T0 e Retail E5pe/iment
E5pe/im ent * M8ltiple
M8lt iple =o/m
=o/mats,
ats, M8ltiple
M8lt iple B/an#s
B/a n#s

Pantaloon 0as e5pe/imente# 9it0 e6e/1

e6e/1 /etail
o/mat possi>le. Most o t0ei/ e5pe/iments 0a6e
p/o6en
p/o6en to >e s8;;ess8l an# Pantaloon ;ontin8es
to e5pe/iment 90ile e5pan#ing e5isting 6ent8/es.
3o9e6e/
3o9e6e/,, t0e /eal /e9a/#
/e 9a/# o t0ese e5pe/iments is
t0e 4no9le#ge an# e5pe/ien;e gaine# T0is 9as
most el8si6e in a p/e6io8sl1 8nto8;0e# an#
8n4no9n o/ganie# /etail se;to/. T0is is an
e5ample o Pantaloon a#apting itsel to t0e In#ian
ma/4et /at0e/ t0an attempting to ;op1 a -alMa/t.
T0e e5pe/imentation p/o;ess #i# not en# 9it0
testing #ie/ent sto/e o/mats alone: Pantaloon is
also e5pe/imenting 9it0 a 6a/iet1 o p/o#8;ts.
=/om mens 9ea/ t0e ;ompan1 0as mo6e# on to
int/o#8;e 8/nit8/e,
8/n it8/e, spo/ts9ea/
spo/t s9ea/,, 4it;0en
4it;0en
applian;es, oo#, ele;t/oni;s an# ;0il#/ens
appa/el. Again, it seems to 4no9 90at 9o/4s an#
90at #oesnt in t0e In#ian ma/4et, somet0ing t0at
9o8l# not 0a6e >een t0is appa/ent e6en
e6en & #e;a#e
ago.

Pantaloon 0as also int/o#8;e# a n8m>e/ o p/i6ate

>/an#s. =o/ e5ample, it 0as e5pe/imente# 9it0
la8n;0ing ;lot0ing lines >ase# on amo8s
Boll19oo# >lo;4>8ste/s.. -it0in t0e >/an# /etailing

19 | P a g e
spa;e, Pantaloon 0as also tie# 8p 9it0 some o
In#ias most pop8la/ >/an#s li4e ini an# Jon1 to
sell t0em at t0ei/ sto/es. Rat0e/ t0an attempt to
;ompete 9it0 e5isting pop8la/ >/an#s t0e ;ompan1
0as #e;i#e# to pa/tne/ 9it0 t0em an# le6e/age
t0em in t0e am>ig8o8s In#ian ma/4et. T0ese
>/an#s 0a6e a;0ie6e# s8;;ess an# a lo1al an
ollo9ing Pantaloons
Pantaloons mo6e 0as >/o8g0t in mo/e
;8stome/s t0en t0e1 ;o8l# /etain.

T0e ;ompetito/s #o 0a6e t0e oppo/t8nit1 to lea/n

/om t0e e5pe/ien;es o In#ias la/gest /etaile/, >8t
t0e e5pe/ien;e t0at ;omes 9it0 managing t0ese
#i6e/se /etail o/mats in t0e In#ian s;ena/io is
somet0ing t0at ne9 ent/ants 9ill 0a6e to lea/n on
t0ei/ o9n. D8e to t0e pa;e at 90i;0
90i ;0 Pantaloon 0a#
mo6e#, it 0as ma#e se6e/al se;to/s o o/ganie#
/etail o8t o an1>o#1s /ea;0.

T0e Rig0t
Ri g0t Joint %ent8/es
%ent8/es at t0e Rig0t Time

In a;;o/#an;e 9it0 its e5pe/imentation poli;1

Pantaloon 0as o/me# 4e1 2oint 6ent8/es 9it0 a
n8m>e/ o pop8la/ names li4e Staples an#
Sta/>8;4s. -it0 its i/stmo6e/
i/ stmo6e/ a#6antage, it
a;ti6el1 s08t #oo/s o/ t0e ;ompetition >1 snapping
8p ma2o/ >/an#s >eo/e ot0e/s ;o8l# get to t0em.

20 | P a g e
%e/satile Retailing
Rat0e/ t0an e5pan# as a mens9ea/ /etaile/ alone,
Pantaloons
Pantaloons poli;1 o ;omp/e0ensi6e
e5pe/imentation 0as gi6en it an impo/tant
a#6antage * a 6e/satile /etail p/esen;e. Cons8me/s
see Pantaloon as an e5;l8si6e >/an# /etaile/,
#is;o8nt /etaile/, spe;ialt1 /etaile/ an# oo#
/etaile/: all at on;e. One o t0e /easons o/ t0is
6e/satilit1 is t0at t0e >/an# name 0as not >een
> een
o/;e# on, o/ e6en asso;iate# 9it0 t0e #ie/ent
p/o#8;ts an# sto/es ot0e/ t0an t0e o/iginal
mens9ea/ line. Instea#, ea;0 sto/e an# p/o#8;t
0as >een gi6en its o9n i#entit1 an# p/esen;e.
Pantaloon is essentiall1 an o/ganie# /etaile/ in t0e
g8ise o a la/ge n8m>e/ an# 6a/iet1 o 8no/ganie#
/etaile/s. T0is again /ep/esents t0e ;ompan1s
8niG8e 8n#e/stan#ing o t0e In#ian s;ena/io *
;ons8me/s oten eel t0/eatene# in a monopolisti;
en6i/onment, an# a/e t08s allo9e# to ;0oose
>et9een m8ltiple >/an#s, all o 90i;0 essentiall1
>elong to t0e same pa/ent 

21 | P a g e
St/engt0ening Ba;4 En# Ope/ations: S8ppl1C0ain

A /o>8st S8ppl1 ;0ain se/6es as t0e >a;4>one o a

s8;;ess8l /etail ;0ain in t0e long/8n. Alt0o8g0
t0e ;ompan1 igno/e# t0ese aspe;ts in initial
p0ases #8e to t0e ina#eG8a;ies in in/ast/8;t8/e, it
/ig0tl1 a6o/e#
a6o/e# e5pe/imentation o6e/ o/ganiation.
B8t to ;ontin8e to g/o9 at t0e pa;e it 0a# a;G8i/e#
in t0e i/st e9 1ea/s, it nee#e# to pa1 attention to
its so8/;ing net9o/4, t/anspo/tation s1stem an#
ot0e/ logisti;s.. -0at Pantaloon is an# 9ill al9a1s
0a6e to imp/o6ise on is t0e a>sen;e o >asi;
in/ast/8;t8/e li4e t/anspo/tation an# /eg8lation.
T0e pa;e o e5pansion o t0e /etail in#8st/1 is
li4el1 to o8tst/ip t0at o #e6elopment o t0e
;o8nt/1s in/ast/8;t8/e. Pantaloon 9ill 0a6e to >e
inno6ati6e
inno6ati6e in #e;i#ing as to 0o9 it ;ompensates o/ 
t0ese ina#eG8a;ies 90ile ei;ientl1 managing its
s8ppl1 ;0ain.

Mone1: T0e Ultimate Die/entiato/ 

Pantaloon 0as t0e 8ppe/ 0an# as ;ompa/e# to
most potential o/eign an# #omesti; ;ompetito/s.
3o9e6e/ t0e same ;0a/a;te/isti;s t0at 0a6e ma#e
it an e5;l8si6e
e5;l8si6e an# 6e/satile /etaile/ ;an p/o6e to
>e a #isa#6antage. M8;0 o Pantaloons
Pantaloons
;ompetition ;omes /om eit0e/ /etail 6ent8/es o

22 | P a g e
ot0e/ la/ge In#ian in#8st/ial 0o8ses "Relian;e
Retail, Bi/las /etail 6ent8/e$ o/ o/eign /etail giants
"-alMa/t$. In ot0e/ 9o/#s, Pantaloons ;ompetition
is /i;0, 6e/1 /i;0. -0ile t0e ;ompetition ma1 not
0a6e ma#e in/oa#s into t0e In#ian ma/4et as
t0o/o8g0l1 as Pantaloon, it still 0as eno8g0 mone1
to ;ompensate o/ t0is s0o/t;oming.

S8mma/1
T0/o8g0 a ;a/e8ll1 e5e;8te# poli;1 o
;omp/e0ensi6e m8ltio/mat
m8ltio/m at e5pe/imentation,
e5pe/imentation,
Pantaloon 0as manage# to 8n#e/stan# an# ta4e
a#6antage o t0e ;omp/esse# e6ol8tion o t0e
o/ganie# In#ian /etail in#8st/1 "mentione# ea/lie/$
to >e;ome t0e #ominant pla1e/. As a/ as in#8st/1
in#8st/ 1
4no9le#ge, e5pe/ien;e an# s4ill a/e ;on;e/ne#,
Pantaloon 9it0 its #/eam team is loo4ing in goo#
s0ape. No9 it is a;ing sti ;ompetition t0at is
inan;iall1 >ette/eG8ippe#. 3o9 it ta4es
a#6antage o its e5isting /eso8/;es, a;;esses
a##itional ;apital an# ;ompetes 9it0 its
;ompetito/s in a /a;e to #e6elop an ei;ient
s8ppl1;0ain 9ill #ete/mine t0e 8t8/e o t0e
;ompan1.
;ompan1. -0ile t0e tas4 is #a8nting, Pantaloon 0as
mo/e lee9a1 an# an eno/mo8s 0ea#sta/t
;ompa/e# to an1one else.

23 | P a g e
 $ontents

• + tore

• 9 !oy
!oyalt
alty
y pro
progra
gramm
mmee

• : Pr
Proodu
ducct s
Store

tore o! oring Ban#el Roa% Patna

%ith a chain of A; fashion stores across <, cities and towns"

Pantaloons is constantly extending its footprint into the rest of
modern India. It spans a retail space of +.6 million s$uare feet
which is amongst the largest in India.

24 | P a g e
Loyalty programme

*he Pantaloons Payback 'reen card" which is a uni$ue loyalty

programme" has been designed exclusively for PantaloonsB
customers to enhance customer experience. Presently offered
to over < million members" the programme entitles members to
discounts" points and special privileges at all Pantaloons
stores.

*he card has four tiers depending on the yearBs shopping. 7s a

customer shops" the card upgrades with increasing privileges
and discounts.

*he benefits covered under 'reen card include discounts"

Payback points" complimentary parking" complimentary home
drop of altered garments" relaxed exchange policy"
complimentary shipping across India" exclusive sale preview"
exclusive billing counters and assisted shopping among others.

25 | P a g e
Products

@rand of 7#ile

 7 pantaloon retails approximately 9,, brands

bran ds which comprises
a mix of private labels" licensed brands and more in apparel
and accessories. 7 pantaloon offers a wide range of exclusive
e xclusive
brands that cater to different occasions for men" women and
kids. *hese include 7#ile" Chalk" 7kkriti" *rishaa" 3oney" and
 7nnabelle

Product 1escription

% chic black active wear from %jile by antaloons& can

never go out of style' #ook smart and savvy in this printed
cotton shirt& perfect for a ride into town as well as a
gathering of friends. (eam this with a pair of perfectly fitted
 jeans and statement flats.

26 | P a g e
 Corporae !issions
T0e >log lits #o9n t0e mission an# 6ision
statements o In#ia ;ompanies at one single pla;e.
Use8l o/ ;ompa/ing, o/ st/ategi; #e;ision an#
management st8#ents.

Pantaloon Retail

/o8p Missions
To #eli6e/ s8pe/io/ 6al8e to o8/ ;8stome/s,
s0a/e0ol#e/s, emplo1ees an# so;iet1 at la/ge

• A;ting an# ta4ing #e;isions in a

manne/ t0at is ai/ an# 0onest. =ollo9ing t0e
0ig0est stan#a/#s o p/oessionalism an# >eing
/e;ognise# o/ #oing so. Integ/it1 o/ 8s means not
onl1 inan;ial an# intelle;t8al integ/it1, >8t

27 | P a g e
 en;ompasses all ot0e/ o/ms as a/e gene/all1
8n#e/stoo#.
• On t0e o8n#ation o Integ/it1,
#oing all t0at is nee#e# to #eli6e/ 6al8e to all
sta4e0ol#e/s. In t0e p/o;ess, >eing a;;o8nta>le
o/ o8/ o9n a;tions an# #e;isions, t0ose o o8/
team an# t0ose in t0e pa/t o t0e o/ganisation o/
90i;0 9e a/e /esponsi>le.
•  An ene/geti;, int8iti6e eal t0at
a/ises /om emotional engagement 9it0 t0e
o/ganisation t0at ma4es 9o/4 2o18l an# inspi/es
ea;0 one to gi6e 0is o/o / 0e/ >est. A 6ol8nta/1,
spontaneo8s an# /elentless p8/s8it o goals an#
o>2e;ti6es 9it0 t0e 0ig0est le6el o ene/g1 an#
ent08siasm.
• T0in4ing an# 9o/4ing
toget0e/ a;/oss 8n;tional g/o8ps, 0ie/a/;0ies,
>8sinesses an# geog/ap0ies. Le6e/aging #i6e/se
;ompeten;ies an# pe/spe;ti6es to ga/ne/ t0e
>eneits o s1ne/g1 90ile p/omoting o/ganisational
8nit1 t0/o8g0 s0a/ing an# ;olla>o/ati6e eo/ts.
•  Respon#ing to inte/nal an# e5te/nal
;8stome/s 9it0 a sense o 8/gen;1. Contin8o8sl1
st/i6ing to inis0 >eo/e #ea#lines an# ;0oosing t0e
>est /01t0m to optimise o/ganisational
ei;ien;ies.
/o8p %ision
To >e a p/emi8m glo>al
g lo>al ;onglome/ate, 9it0 a ;lea/
o;8s on ea;0 o t0e >8sinesses.

28 | P a g e
Retail Sto/e Ope/ations
S;ope
 Retail is ;lea/l1 t0e se;to/ t0at is poise# to s0o9
t0e 0ig0est g/o9t0 in t0e ne5t i6e 1ea/s.
1ea/s.
 T0e p/esent sie o t0e o/ganie# /etailing se;to/
is app/o5imatel1 'F an# is e5pe;te# to g/o9 to <
'+F >1 t0e 1ea/ +&.
 T0e/e a/e a>o8t '++ ne9 malls, &<++
s8pe/ma/4ets an# '< #epa/tmental sto/es
;8//entl1 8n#e/ ;onst/8;tion.
 Ent/1 o glo>al /etail giants s8;0 as -alMa/t,
Tes;o, e/man1Qs Met/o A in In#ian /etail
ma/4ets.
Lea#ing In#ian Retaile/s
=8t8/e /o8p: Big Baaa/, Pantaloon,
Pantaloon, Cent/al, =oo#
Baaa/, 3ome To
To9n
9n
Ra0e2as /o8p: S0oppe/s Stop, 31pe/;it1, lo>8s,
Relian;e /o8p: Relian;e =/es0, Relian;e T/en#,
Relian;e Ma/t, Relian;e Digital
Tata /o8p: -estsi#e, Sta/ Baaa/, C/oma

29 | P a g e
A glimpse o t0e Inte/national Retail
One o t0e 9o/l#Qs la/gest in#8st/ies
?@ glo>al o/t8ne ;ompanies 7 < o AsiaQs top ++
;ompanies a/e /etaile/s
Dominate# >1 #e6elope# ;o8nt/ies
US, EU 7 Japan ;onstit8te +F o 9o/l# /etail
sales.
Biggest pla1e/ in In#ia is )is0o/e Bi1anis =8t8/e
/o8p.
)e1 T/en#s
T0e e5isting pla1e/s li4e Big Baaa/, S0oppe/sQ
Stop, Pi/am1# a/e e5pan#ing to smalle/ to9ns an#
;ities. Man1 ot0e/ >8siness 0o8ses a/e planning to
ente/ t0e /etail se;to/ eit0e/ on t0ei/ o9n o/
t0/o8g0 pa/tne/s0ips. Ne9 ent/ants li4e Relian;e
Retail Lt# an# -alMa/t a/e also e5pan#ing t0ei/
>8siness. E6en /8/al a/eas 9ill p/o6i#e a 08ge
oppo/t8nit1 to >e e5plo/e#.
Eas1 ent/1
 E#8;ation an# T/aining: &t0 pass 9it0 >asi;
4no9le#ge in /etail p/ee//e#
 Sala/1 Me#ianINR ?+++ to <+++ pe/ mont0
Ne9spape/ 9ant a#s an# ;a/ee/ sites on t0e
Inte/net oten list openings o/ /etail sales
e5e;8ti6es.
e5e;8ti6es. Emplo1e/s p/ee/ &t0 pass st8#ents
o/ ent/1 le6e
le6ell positions. =o/ 2o>s in spe;ialt1
sto/es emplo1e/s ma1 p/ee/ to 0i/e e5e;
e5e;8ti6es
8ti6es

30 | P a g e
9it0 some e5pe/ien;e o/ t/aine# st8#ents. i6en
t0e 0ig0 t8/no6
t8/n o6e/
e/ /ate in t0e /etail in#8st/1, sales
emplo1ees ;an sometimes >e p/omote# to
s8pe/6iso/ 9it0in a 1ea/.
Emplo1ment O8tloo4
 Retail sto/e ent/1le6el
ent/ 1le6el sales e5e;8ti6es
e5e;8ti6es se/6e
;8stome/s, sell p/o#8;ts, a/e into ;as0ie/ing,
sto;4 mo6ements,
mo6ements, an# ot0e/ ent/1le6el
ent/ 1le6el sto/e
a;ti6ities in /etail esta>lis0ments.
 Sales e5e;8ti6es a/e emplo1e# >1 gene/al an#
#is;o8nt #epa/tment sto/es an# >1 spe;ialt1
sto/es s8;0 as 8/nit8/e, >oo4, an# m8si; sto/es.
 In smalle/ esta>lis0ments
esta> lis0ments sales e5e;8ti6es
e5e;8ti6es ma1
;o6e/
;o6e/ t0e enti/e sales loo/ #8/ing t0ei/ s0it.
 In la/ge #epa/tment sto/es t0e sales e5e;8ti6es
gene/all1 ;o6e/ a single #epa/tment
#epa/t ment s8;0 as mens
#epa/tment o/ la#ies #epa/tment.
 Sales e5e;8ti6es t1pi;all1 /epo/t to sto/e
s8pe/6iso/s. T0e1 also 0an#le ;8stome/ G8e/ies.
Sometimes t0e1 a/e ent/8ste#
ent/8 ste# 9it0 sto;4 4eeping
/esponsi>ilities.
 In >ig #epa/tment sto/es t0e1 ma1 >e /esponsi>le
o/ o/ganiing t0e me/;0an#ise on sto/e
s to/e s0el6es,
an# to ma4e s8/e e6e/1t0ing is in sto;4, an#
a;0ie6es
a;0ie6es t0e sales goals o/ t0ei/ #epa/tments.
#epa/ tments.
 Sales e5e;8ti6es
e5e;8ti6es in spe;ialt1 sto/es
sto/e s ma1 nee#
spe;ialie# 4no9le#ge. =o/ instan;e, an e5e;8ti6e

31 | P a g e
emplo1e# in an ele;t/oni;s s8ppl1 sto/e s0o8l#
4no9 a goo# #eal a>o8t ele;t/oni; goo#s.
A#6an;ement Possi>ilities
 Some /etail sto/e e5e;8ti6es
e5e;8ti6es >e;ome sto/e
s8pe/6iso/s.
 T0ose 90o 9o/4 o/ ;0ain sto/es ma1 >e
p/omote# to a#minist/ati6e 2o>s in t0e ;ompan1Qs
0ea#G8a/te/s.
 As /etail ope/ations e5pan#, ;ompanies 9ill 0i/e
mo/e emplo1ees at ent/1 le6e
le6el.
l.
 Most openings 9ill o;;8/ as e5pe/ien;e# 9o/4e/s
t/anse/ to ot0e/ o;;8pations o/ lea6e t0ei/ 2o>s.
Ea/nings an# Beneits
 Ea/nings o/ /etail sto/e sales e5e;8ti6es a/e
/easona>le to >egin 9it0 an# 6a/1 9i#el1 9it0
lo;ation, in#i6i#8al e5pe/ien;e, an# t0e
/esponsi>ilities o t0e 2o>.
 T0e1 a/e also p/o6i#e# 9it0 6a/io8s in;enti6e
s;0emes, an# pe/4s on a;0ie6in
a;0ie6ing
g mont0l1 as 9ell
as 1ea/l1 ta/get.
T0e most impo/tant o all t0is is t0e sto/e
ope/ations 90i;0 is t0e 0ea/t an# so8l o t0is
in#8st/1. In sto/e ope/ations t0e1 sa1 KRetail is
#etail. Retail ope/ations oe/ e5;it
e5;iting
ing an#
;0allenging ;a/ee/ oppo/t8nities. It oe/s p/oit
an# loss 0an#ling a;ti6ities an# t0e e5pe/ien;e o
managing people ea/l1 in 1o8/ ;a/ee/. Ent/1le6el

32 | P a g e
/etail 2o>s o/ ;ollege g/a#8ates oe/ >ot0 o t0ese
oppo/t8nities. Most ;ollege g/a#8ates ;an >egin
t0ei/ ;a/ee/ in /etailing as #epa/tment manage/s i 
t0e1 0a6e 8n#e/gone p/ope/ /etail management
t/aining. As a Depa/tment Manage/ one 9ill >e
/esponsi>le o/ t0e p/oita>ilit1 o a ;atego/1 o
me/;0an#ise o/ a #epa/tment o t0e sto/e an# 9ill
>e managing people 90o
9 0o 9ill 9o/4 o/ 1o8. (o8
(o8 9ill
get oppo/t8nit1 to p/o6i#e lot o inno6ati6e
t0o8g0ts 90i;0 9ill >e initiate# imme#iatel1 to
in;/ease sales an# 9ill >e /e9a/#e# in a 08ge 9a1
t0/o8g0 in;enti6es an# pe/4s.
Ca/ee/ oppo/t8nities:
T/emen#o8s oppo/t8nit1 e5ists in t0is in#8st/1 an#
one ;an a;0ie6e a goo# ;a/ee/ la8n;0 t0/o8g0 t0is
se;to/. Retail as most ass8me is not 28st a>o8t
s0ops an# salesmen. Apa/t /om sales one ;an
;onsi#e/ 6a/io8s 8n;tions /om t0e ;0oi;es liste#
>elo9.
Segments 9it0in t0e in#8st/1:
Appa/els
ene/al Me/;0an#ise
=ast Mo6ing Cons8me/ oo#s
Cons8me/ D8/a>les
%a/io8s inte/ #epa/tment /oles an# 8n;tions:
O/ganiation st/8;t8/e an# 38man Reso8/;e
Management

33 | P a g e
Ino/mation S1stems an# S8ppl1 C0ain
Management
Me/;0an#ise Management
Comm8ni;ation Mi5
Sto/e Ope/ations
Sto/e La1o8t, Design an# %is8al Me/;0an#ising
=inan;ial St/ateg1
C8stome/ Se/6i;e
Loss P/e6ention Cell
%a/io8s ot0e/ /oles one ;an it into a/e:
Ma/4eting
Logisti;s
=a;ilit1 Management
Real estate!P/ope/ties
Catego/1
Catego/1 Manageme
Management
nt
Design!C/eati6it1
P/o2e;t Management
T0e/e is t/emen#o8s g/o9t0 o/ an emplo1ee in
sto/e ope/ations /om an1 se;tion, 90et0e/
/ontline o/ >a;4 en# team, >e it 6e/ti;al g/o9t0 o/
0o/iontal g/o9t0 90i;0 again is an a#6antage.
Reason is >e;a8se t0e g/o9t0 o an emplo1ee 0e/e
is #i/e;tl1 /elate# to t0e n8m>e/ o sto/e openings
90i;0 opens t0e gate to 6a/io8s #ie/ent
#i e/ent openings
in 6a/io8s le6els. One also 0as an a#6antage o
getting e5pose# to ot0e/ #epa/tments an#
#e6elops
#e6elops t0ei/ 4no9le#ge.

34 | P a g e
Be;a8se t0is in#8st/1 is 9itnessing a 08ge g/o9t0,
one ;an also loo4 o/ t/emen#o8s g/o9t0 options
9it0in t0e in#8st/1. One ;an easil1 ;lim> t0e la##e/ 
/om a s8pe/6iso/ le6el to a sto/e manage/ le6el in
a span o o8/ to i6e 1ea/s time. Apa/t /om t0is
one also 0as a t/emen#o8s oppo/t8nit1 to g/o9
0o/iontall1 in t0is in#8st/1 as s;ope o/ lea/ning is
9i#e
Let 8s limit to ope/ations an# 8n#e/stan# Sto/e
Ope/ations in #ept0.
An ope/ation is a t/anso/mation p/o;ess o inp8ts
into o8tp8ts. Sto/e ope/ations a/e lin4e# to all
p/o;esses /elate# to a sto/e. A sto/e ope/ation is a
tas4 >1 itsel an# /eG8i/es t/aine# people to
manage t0is p/o;ess ei;ientl1 o/ mo/e
p/o#8;ti6it1 an# p/oita>ilit1.
p/oita> ilit1.
A sto/e ope/ation is t0e 0ea/t an# so8l o t0is
in#8st/1. In sto/e ope/ations t0e1 sa1 KRetail is
#etail as it #eals 9it0 e6e/1 a;ti6it1 in t0e min8te
#etail. Retail ope/ations oe/
o e/ e5;iting an#
;0allenging ;a/ee/ oppo/t8nities. It oe/s p/oit
an# loss 0an#ling a;ti6ities an# t0e e5pe/ien;e o
managing people ea/l1 in 1o8/ ;a/ee/. Ent/1le6el
/etail 2o>s o/ ;ollege g/a#8ates oe/ >ot0 o t0ese
oppo/t8nities. Most ;ollege g/a#8ates ;an >egin
t0ei/ ;a/ee/ in /etailing
/e tailing as a sales e5e
e5e;8ti6e
;8ti6e o/
sales a#6iso/, >8t
>8t ;an also 2oin in
i n as a

35 | P a g e
management t/ainee, an# ate/ ;ompletion o t0e
t/aining pe/io# get #esignate# as a loo/ o/
#epa/tment manage/ at loo/ le6el i t0e1 0a6e
8n#e/gone p/ope/ /etail management t/aining. As a
#epa/tment manage/ one 9ill >e /esponsi>le o/
t0e p/oita>ilit1 o a ;atego/1 o me/;0an#ise o/ a
#epa/tment o t0e sto/e an# 9ill >e managing
people 90o 9ill 9o/4 o/ 1o8. (o8
(o8 9ill get
oppo/t8nit1 to p/o6i#e lot o inno6ati6e t0o8g0ts
90i;0 ma1 >e initiate# to in;/ease sales an# 9ill
>e /e9a/#e# in a 08ge 9a1 t0/o8g0 in;enti6es an#
pe/4s.
T0e Ope/ations: =/ont en# ;a/ee/ pat0 o/ /ont en#
sto/e ope/ations >egins 9it0:
Team Mem>e/ 
Team Lea#e/ 
Asst. Depa/tment Manage/ 
Depa/tment Manage/ 
=loo/ Manage/ 
Asst. Sto/e Manage/ 
Sto/e Manage/ 
As #epi;te# a>o6e t0e /ont line ;a/ee/ on t0e s0op
loo/ no/mall1 >egins 9it0 a ;an#i#ate >eing
appointe# as a Te
Team
am Mem>e/. A;/oss ;o/po/ate in
t0is in#8st/1 t0e #esignation 6a/ies as ollo9s:
"Team
"Team mem>e/! C8stome/ sales asso;iate! Sales
E5e;8ti6e!! Sales A#6iso/$. As a /es0e/ 1o8 lan# 8p
E5e;8ti6e

36 | P a g e
getting sala/ies in t0e /ange o Rs. '<++ * ?<++,
0o9e6e/
0o9e6e/ i 1o8 0a6e an e5pe/ien;e
e5pe/ien;e o & 1ea/s in
t0e in#8st/1, t0en t0e ;an#i#ate 9ill >e a>so/>e#
as a senio/ team mem>e/ 9it0 a sala/1 o a/o8n#
Rs.<+++ . T0e team mem>e/ loo4s ate/ t0e /ont
line sales 9it0in a sto/e. T0e team lea#e/ is in
;0a/ge o t0e mem>e/s. T0e 0ie/a/;01 ollo9s as
e5plaine# a>o6e.
a>o6e. A Team lea#e/ #/a9s a/o8n# Rs.
+++ * @<++, 90o /epo/ts to an Assistant
Depa/tment Manage/ ADM. In some ;ases t0e
team lea#e/ ma1 also /epo/t to a Depa/tment
Manage/DM #epen#ing on t0e sie an# >8siness
gene/ate# /om t0e #epa/tment. T0e ADM in t8/n
/epo/ts to t0e DM 90o ta4es ;a/e o a spe;ii;
#epa/tment e.g. Mens 9ea/ 90i;0 9o8l# in t8/n
;omp/ise ;as8als, o/mals, a;;esso/ies et;. In
;e/tain ;ases an ADM ma1 #i/e;tl1 /epo/t to t0e
sto/e manage/ i t0e #epa/tment is smalle/ in
>8siness an# sie.
Depen#ing on t0e sie o t0e sto/e t0e 0ie/a/;01
ma1 8/t0e/ g/o9 8p to t0e loo/ manage/, an
assistant sto/e manage/ an# inall1 t0e Sto/e
manage/ 90o is /esponsi>le =o/ t0e enti/e
ope/ations an# t0e >8siness o t0e sto/e. E.g. Big
Baaa/, =oo# Baaa/, Pantaloons, Mo/e, S0oppe/s
Stop, Liest1le et;. An ADM !DM no/mall1 gets a
pa;4age in t0e /ange o &.< * '.< la40s pe/ ann8m.

37 | P a g e
=8/t0e/ 8p t0e /em8ne/ation no/mall1 #epen#s on
in#8st/1 e5pe/ien;e an# e5pe/tise.
T0e g/o9t0 pat0..
A/ea Manage/ 
Ope/ations Manage/ 
B8siness Manage/ 

Sales

%is8al Me/;0an#ising

%is8al Me/;0an#ising is t0e a/t o #ispla1ing

me/;0an#ise in a manne/ t0at is appealing to t0e
e1es o t0e ;8stome/. It sets t0e ;onte5t o t0e
me/;0an#ise in an aest0eti;all1 pleasing as0ion,

38 | P a g e
p/esenting t0em in a 9a1 t0at 9o8l# ;on6e/t
;on6e/t t0e
9in#o9 s0oppe/s into p/ospe;ts an# 8ltimatel1
>81e/s o t0e p/o#8;t. A ;/eati6e an# talente#
/etaile/ ;an 8se t0is 8p;oming a/t to >/eat0e in
ne9 lie into 0is sto/e p/o#8;ts. Passion o/ #esign
an# ;/eati6it1 a/e essential to >e a goo# 6is8al
me/;0an#ise/.
me/;0an#ise/. A pe/e;t #esign p/o;ess an# t0e
a>ilit1 to ;/eate i#eas t0at a/e #ie/ent a/e
/eG8i/e#. A9a/eness o 0appenings in as0ion
9o/l# is nee#e# so as to 4eep 8pto#ate 9it0 t0e
#1nami;s o t0e ma/4et ;onstantl1. %is8al
me/;0an#ising in;l8#es 9in#o9 #ispla1s, signs,
inte/io/ #ispla1s, ;osmeti; p/omotions an# an1
ot0e/ spe;ial sales p/omotions ta4ing pla;e.

 Components o %is8al Me/;0an#ising:

T0e/e a/e ;e/tain t0ings 90i;0 a /etaile/ nee#s to

ta4e ;a/e 90ile p/o;ee#ing 9it0 t0e p/o;ess o
#ispla1ing 0is p/o#8;ts. T0ese ;omponents 90en
;om>ine# toget0e/ in a p/ope/ /atio 9ill ma4e a
s8;;ess8l o8t;ome. Ma4e me/;0an#ise t0e o;al
point: T0e main goal o #ispla1 is to s0o9;ase t0e
p/o#8;ts 9it0in t0e o6e/all #ispla1 a/ea.
C8stome/s gi6e t0/ee to i6e se;on#s o t0ei/
attention to 9in#o9 #ispla1. T0e /etaile/s
/ etaile/s 6is8al
6 is8al
message s0o8l# >e ;on6e1e# to t0e ;8stome/ in
t0at s0o/t pe/io# o time. It s0o8l# not >e li4e an

39 | P a g e
8ns8;;ess8l T% a#6e/tisement, 90e/e t0e p/o#8;t
is o/gotten altoget0e/ an# onl1 t0e ;on;ept o t0e
;omme/;ial /emains in t0e min# o t0e 6ie9e/. T0e
a//angement o 9in#o9 #ispla1 s0o8l# go 9it0 t0e
p/o#8;t an# s0o8l# not s8pp/ess
s8pp/e ss t0em to ma4e it
#is;e/na>le to t0e e1e. Rig0t ;0oi;e o ;olo/s is
6ital: Colo/ is one o t0e most po9e/8l tools in t0e
%is8al Me/;0an#ising segment. It is a 6is8al
pe/;ept8al p/ope/t1.
p/ope/ t1. Colo/s ;an >e asso;iate# 9it0
emotions, spe;ial o;;asions an# gen#e/. It att/a;ts
attention an# p8lls mo/e ;8stome/s into t0e sto/e.
A /etaile/ 0as to o;8s on t0e /ig0t ;0oi;e o ;olo/
t0at 9o8l# mat;0 9it0 t0e t0eme o #ispla1.
#ispla1. It is
not possi>le to satis1 e6e/1one all t0e time, >8t it
is possi>le to ;8lti6ate t0e taste o ;8stome/s
g/a#8all1 an# p8/pose8ll1. A /ig0t ;0oi;e o ;olo/s
in t0e #ispla1 items ;an t8/n 9al4e/s into stoppe/s
an# signii;antl1 ;on6e/t t0em into ;8stome/s. It is
t0e/e o/ man#ato/1 to ;0oose t0e /ig0t ;olo/ o/
t0e /ig0t t0eme o #ispla1.
#ispla1. A 3allo9een #ispla1
9o8l# /eG8i/e >la;4 ;olo/ in t0e #ispla1 t0eme.
%alentines t0eme s0o8l# >e /8le# >1 /e# ;olo/
s8pplemente# 9it0 pin4 an# 90ite. A #ispla1 o
>a>1s a;;esso/ies s0o8l# /ele;t lig0t s0a#es o
pin4 an# >l8e ;olo/s. A C0/istmas #ispla1 s0o8l#
;ontain ;olo/s o /e#, g/een, gol# an# sil6e/.
Displa1 t0emes to app/op/iatel1 s8ppo/t t0e

40 | P a g e
p/o#8;t: A t0eme is a #ispla1 o sale items o
simila/ ;atego/ies e.g. a #ispla1 o 4it;0en
a;;esso/ies. Its essential to 0a6e t0emes o/ all
/etail #ispla1s. T0e1 ;an >e /omanti;, 9il#, o/
;ap/i;io8s, an# ;apt8/e peoples imaginations. A
goo# t0eme 9ill l8/e t0e ;8stome/ 9it0 a s0opping
moo# into t0e sto/e. T0emes mainl1 #epen# 8pon
t0e /etaile/s imagination an# ;/eati6it1.
;/eati6it1. =o;8sing
=o;8sing
on t0e /ig0t t0eme /at0e/ t0an ;/eating
;/e ating a #ispla1
9it0 e5pensi6e /a9 mate/ials is t0e 4e1 to
s8;;ess8l 9in#o9 #ispla1. A s0oe sto/e t0eme
;an >e a g/o8p o el6es >81ing s0oes. A t0eme o/
#ispla1 o ;as8al 9ea/s ;an >e a g/o8p o
manneG8ins sitting ;as8all1 at a get toget0e/ in
#ie/ent poses. Relate# t0emes 9ill t8g t0e
0ea/tst/ing o t0e ;8stome/s an# 9ill pa1 o.
Displa1 s0o8l# ;omplement t0e /etaile/s ot0e/
st/ategies : T0e ;ontent o t0e #ispla1 s0o8l#
;omplement t0e in sto/e en6i/onment an# ot0e/
ma/4eting st/ategies o t0e /etaile/. I t0e /etaile/
0as a spe;ii; logo, t0e ;olo/s o t0e #ispla1 ;an
/ele;t t0e same ;olo/ o t0e logo. =o/ e.g.
Ma;Donal#s #ispla1, t0e ;lo9n is o t0e same
;olo/, /e# an# 1ello9 as in t0ei/ logo. Cleanliness:
Neat an# ;lean a//angement is t0e o8n#ation o
an in6iting a s8;;ess8l 6is8al #ispla1. A >ea8ti8l
#ispla1 ;an >e /8ine#
/ 8ine# >1 a ;/a;4e
;/a ;4e#
# sign 0ol#e/ o/

41 | P a g e
an 8n;lean #ispla1 en6i/onment. Ee;ti6e ;leaning
s;0e#8le o s0o9;ases an# #ispla1 i5t8/es is
/eG8i/e#.

 C0ange t0e #ispla1 settings in /eG8ent inte/6als:

C0anging t0e a//angement o t0e #ispla1s in
/eg8la/ inte/6als 9ill initiate ne9 inte/est a>o8t
t0e p/o#8;ts in t0e min#s o t0e ;8stome/. B1
#esigning a planog/am
planog/a m an# a;ti6ating ;0anges
/eG8entl1 one ;an t08s >e a p/oa;ti6e /etaile/.
-it0 glo>aliation an# t0e /etail >oom, 6is8al
me/;0an#ising is g/o9ing in leaps an# >o8n#s. It is
not simpl1 ;on;e/ne# a>o8t #e;o/ating a sto/e
>ea8ti8ll1 >8t m8st also s1m>olise t0e >/an#
4eeping t0e ta/get a8#ien;e in min#.

T0e impo/tan;e o %M:

%is8al me/;0an#ising to#a1 o/ms a ;/iti;al

element o /etailing. Besi#es t0e a;a#e an#
9in#o9s, 90i;0 a/e ;lea/l1 #one 8p 9it0 an
o>2e;ti6e to att/a;t passe/>1s an# in#8;e 9al4
ins, t0e/e is also insto/e #e;o/ t0at is #esigne# to
en0an;e
en0an;e t0e
t0e ;8stome/Hs ;omo/t
;8stome/ ;omo/t an#
an# ;on6
;on6enien
enien;e
;e
90ile s0opping an# o6e/all,
o6e/all, oe/ a s8pe/io/
s0opping e5pe/ien;e. Cons8me/ >e0a6io8/ st8#ies
0a6e ;oni/me# t0at t0e l8/e o a >ea8ti8ll1 #one
8p s0o9 9in#o9 an# a taste8ll1 #e;o/ate# a;a#e,
mo/e oten t0an not, p/o6e i//esisti>le as t0e1 9al4

42 | P a g e
in to ;0e;4o8t 90at is on oe/
o e/.. It also ens8/es
e5;l8si6it1
e5;l8si6it1 sin;e no t9o sto/es s0o8l# loo4
l oo4 ali4e.
Besi#es, 90en t0e moo# an# t0eme o s8;0
#ispla1s ;0ange at /eg8la/ inte/6als, it ma4es
;e/tain t0at t0e sto/e /emains top o min#. Lo1al
;8stome/s 0a6e oten >een 4no9n to an5io8sl1
9ait o/
o/ t0e ne5t
ne5t #ispla1
#ispla1.. Sti;4inessH in /etail
Sti;4iness
o/mats is also ens8/e# >1 t0e imaginati6e 8se o
;olo8/s, lig0ting, spa;e, 8/nit8/e an# 6is8al
elements 9it0 /ega/# to insto/e #ispla1s. On;e
;8stome/s 9al4 in, it is >8t impe/ati6e to ens8/e
t0at t0e1 en2o1 t0ei/ i/st en;o8nte/ 9it0 t0e sto/e.
Ate/ all, /epeat 6isits 9ill onl1 0appen i a
;8stome/Hs i/st 6isit
;8stome/ 6isit is a memo/a>le
memo/a>le one.
one. T0e
logi;al a//angement o ;o8nte/s, 9it0 ;lea/
passage9a1s allo9s o/ eas1 a;;ess to
me/;0an#ise. Rat0e/ t0an getting lost in t0e mao
t0at most la/ge sto/es a/e, t0e ;8stome/ eels
mo/e in ;ont/ol. Spa;e is allo;ate# to 6a/io8s
p/o#8;t ;atego/ies ta4ing into a;;o8nt t0e n8m>e/ 
o S)Us sto;4e#
sto;4e# an# s0el6es!;o8nte/ spa;e
/eG8i/ements a/e 9o/4e# o8t a;;o/#ingl1. Clea/
passages a/e p/o6i#e# o/ p/o#8;ts, 90i;0 /eG8i/e
to8;0 an# eel. All imp8lse p8/;0ase #/i6en
p/o#8;ts a/e also ;lea/l1 #ispla1e# so t0at t0e
;8stome/s ;an /ea;0 t0em 9it0o8t an1 0in#/an;e.
Also, it 0as >een o>se/6e# t0at 90en a pe/son

43 | P a g e
ente/s a /oom,
/o om, t0e 08man e1e mo6es in a V
patte/n, i.e. /om /ea/ let o t0e /oom to /ig0t /ea/,
ollo9e# >1 /ont let o t0e /oom to /ont /ig0t.
Ca/e s0o8l# >e ta4en to #o 8p t0e /ea/ let en# o
t0e /oom in an appealing manne/ so as to g8i#e t0e
#i/e;tion o 6ision an# 4eep a s0oppe/ 6is8all1
inte/este#. A g/eat #eal o /esea/;0 0as >een
8n#e/ta4en on t0e impa;t o lig0ting on a
;8stome/Hs p8/;0ase
;8stome/ p8/;0ase >e0a6io8/
>e0a6io8/.. Res8lts
Res8lts ;lea/l1
;lea/l1
in#i;ate t0at in gene/al, sto/es t0at a/e >/ig0tl1 lit,
9it0 t0e lig0ts ;le6e/l1 >len#ing 9it0 t0e inte/io/s
lea# to 0ig0e/ ;8stome/ ;omo/t, an# as s8;0,
mo/e sales. Die/ent t1pes o lig0ting an# inte/io/s
a/e 8se# on #ie/ent loo/s, t0e ;0ange /ele;ting
t0e 6a/io8s p/o#8;ts t0at a/e on #ispla1 on a
pa/ti;8la/ loo/, t0e p/opose# ta/get a8#ien;e an#
t0e time o t0e 1ea/.
1ea/. T0e la#ies loo/, o/ instan;e,
is most oten s8>tl1 lit 9it0 sot lig0ts o/ t0en
again, in s8mme/s, ;ool >l8is0 lig0ts a/e 8se# to
impa;t an imp/ession o ;oolness an# ;omo/t. T0e
;a/e8l 8se o spotlig0ts 0elps a## to t0e appeal o 
p/o#8;ts s8;0 as ;/1stal an# 29elle/1. Sign ages
/elate# to 6a/io8s p/o#8;t se;tions a/e p8t 8p
;lea/l1 to #ema/;ate a/eas, allo9ing ;8stome/s a
;lea/ 8n#e/stan#ing o 90at is sto;4e# 90e/e.
-it0 6a/io8s >/an#s 0a6ing t0ei/ o9n p8ll, >/an#
sign ages a/e also p8t 8p 9it0in t0e p/o#8;t

44 | P a g e
se;tions so t0at ;8stome/s ;an in# t0ei/ a6o8/ite
a6o8/ite
>/an#s easil1.
easil 1. A##itionall1, 9it0in t0e p/o#8;t
se;tions, sign ages 0elp to p8>li;ise t0e 6a/io8s
p/omotional s;0emes t0at mig0t >e /8nning in t0e
sto/e. Sto/es also ma4e 8se o sign ages to
in#i;ate t0e a;ilities!se/6i;es a6aila>le at t0e
sto/e, s8;0 as 9as0/ooms, ;ae et;. Most sto/es
0a6e an in0o8se team o 6is8al me/;0an#ise/s
90o ;oo/#inate 9it0 t0e ma/4eting team as 9ell as
t0e in0o8se me/;0an#ise/s an# s8pplie/s. Ea;0
time an1 ma2o/ ;0anges in #e;o/ate ;ontemplate#,
t0e1 p/esent t0e 6is8al #ispla1 ;on;epts to t0e
g/o8p o/ anal1sis
anal1si s an# sele;tion. S8>seG8entl1, t0e
same is e5e;8te#. T0e 6is8al me/;0an#ising team
also ma4es p/o2e;tions 6isa6is /et8/ns pe/ sG. t.
o/ ea;0 se;tion an# ea;0 >/an# sto;4e#.
sto;4e#. On
p/omotions /elate# 6is8al me/;0an#ising, t0e
inp8ts o t0e a#6e/tising agen;1 a/e also so8g0t so
t0at t0e ins0op ;omm8ni;ation is in line 9it0 t0e
ta;ti;al p/omotions a#6e/tising. -it0 ;ost o 6is8al
me/;0an#ising gene/all1 amo8nting to &F o sales,
t0is is one ;omm8ni;ation tool t0at ;lea/l1 0as an
e#ge o6e/ ot0e/s in te/ms o #/a9ing in s0oppe/s,
in;/easing lo9 o t/ai; an# in;/easing sales.

45 | P a g e
T3E OAL
 CLEAR, LEIBLE, CONSISTENT MERC3ANDISIN
T3ROU3OUT T3E C3AIN O= PANTALOONS ♣ T0e
st/engt0ening o t0e >/an# image, ♣  T0e
satisa;tion o o8/ ;8stome/s,  In o/#e/ to
♣

optimise t0e /etail spa;e in ;omplian;e 9it0 6is8al

#ispla1 g8i#elines. T0is 9ill ena>le t0e ;ompan1 to
 2ointl1 #e6elop a p/oessional Me/;0an#ising
app/oa;0 st/8;t8/e# a/o8n#: ♣  In 0a/mon1 9it0
;8//ent ;olle;tions an# t/en#s, ♣  On t0e >asis o a
s8/6e1
s8/6e1 o o8/ ;8st
;8stome/sH >81ing
ome/s >81ing >e0a6
>e0a6io8
io8/s,
/s,
♣ Stan#a/# Ope/ating P/o;ess o Pantaloons o/
%is8al Me/;0an#ising T0ese p/o;esses 0a6e >een
#eine#:

Basi;s o me/;0an#ise P/esentation: T1pes o

me/;0an#ise #ispla1 te;0niG8e: 3anging P/o#8;ts

46 | P a g e
t0at nee# 8ll /ontal 6ie9, 0a6e spe;ial em>/oi#e/1
, p/int on /ont o/ >a;4 o/ p/o#8;t t0at /eG8i/e to
s0o9 t0e s0ape, it 7 all o t0e ga/ment. I#eal o/
=as0ion me/;0an#ise. T0ese ;an >e =/ontals o/
Si#eO8ts. Sta;4ing Pa;4e#
Pa;4e# p/o#8;ts li4e o/mal
o/m al
S0i/ts
S0i/ts t0at #onHt nee#
t0at #on nee# #etai
#etails
ls o s0ape,
s0ape, it 7 all
all
s0o8l# >e sta;4e#. Done o/ Co/e me/;0an#ise. S *
3oo4 Denims a/e 8s8all1 08ng 8sing S 0oo4s as it
gi6es t0e /o8g0 an# ;as8al loo4 t0at ;ompliments
t0e p/o#8;t. Rolle# ;a/gos a/e /olle# at times to
gi6e t0em a 8tilita/ian attit8#e. Limp mate/ial ;o/e
me/;0an#ise is st1le# in t0is as0ion.

8i#elines o/ 0anging me/;0an#ise:

W Colo/s s0o8l# go /om Lig0t in /ont to Da/4 at t0e

>a;4.W Ens8/e same st1le! p/i;e me/;0an#ise a/e
pla;e# toget0e/W It Is man#ato/1 to #o Sie -ise
#ispla1 =o/ E5ampleXS!S!M!L!XL!XXL

8i#elines o/ 0ange/ alignment:

Basi; p/in;iples o 0ange/ alignment an#

pla;ement Di/e;tion o 0ange/s =o/ eas1 a;;ess
t0e #i/e;tion o 3ange/s s0o8l# >e Y8estion
Ma/4e#. =o/ a/m, ?a/m,  8nits a/m, 9ate/all,
st/aig0t a/m, I>/o9se/ t0e 0ange/s s0o8l# >e
pla;e# in t0e Y8estion Ma/4 #i/e;tion. Unio/m
0ange/ >alan;e 3ange/s s0o8l# not >e tilting

47 | P a g e
to9a/#s an1 si#e an# s0o8l# >e pa/allel to t0e
g/o8n#. Unio/m 0ange/ pla;ement T0e 0ange/s
s0o8l# >e eG8all1 spa;e#. Unio/m Di/e;tion o
0ange/ All t0e 0ange/ 0ea#s s0o8l# >e aligne# to
one #i/e;tion.

Limitations n8m>e/s o I>/o9se/ "0ange/s a;e

ea;0 ot0e/$, C >/o9se/s "0ange/s a;e insi#e t0e
/ing$, 3 n3 >/o9se/ "0ange/s a;e ea;0 ot0e/$.I
9as as4e# to ;0e;4 t0e alignment o t0e 0ange/s,
6i., I 0a# to ;0e;4 90et0e/ t0e 0ange/s 9e/e
pla;e# in t0e /ig0t #i/e;tion, 90et0e/ t0e 0ange/s
9e/e o t0e same sie an# i an1 p/o>lems o8n# to
i5 it 8p imme#iatel1. No mo/e t0an & to  in;0 o
spa;e s0o8l# >e i#eall1 4ept >et9een t9o sta;4s.♣
T0e spa;ing >et9een t0e sta;4s s0o8l# >e eG8al
an# t0e sta;4e# s0el o/ ta>le s0o8l# loo4
s1mmet/i;.  Me/;0an#ise is pla;e# 9it0 smalle/
♣

sie on top an# t0e >igge/

>igg e/ sie at t0e >ottom.
Spa;ing an# Pla;ement ♣ All t0e ol#s s0o8l# >e
neat 9it0 t0e p/i;e tag 0anging o8t onl1 /om t0e
top me/;0an#ise. ♣  All t0e sie sti;4e
s ti;4e// s0o8l# >e
on t0e same si#e

♣ 8i#elines o/ sie tag! p/i;e tag alignment:

Sie tag ! P/i;e tag Alignment =i5t8/es m8st >e

aligne# 9it0 an# pe/pen#i;8la/ to t0e main aisle o/ 
to se;on#a/1 ♣ Ent/1 s0o8l# >e open an#

48 | P a g e
9el;oming 9it0 t0e ent/1 ;l8ste/ an# p/omotional
me/;0an#ise >eing 0ig0lig0te# . ♣Basi;s o La1o8t
Aisle 9i#t0 an# =i5t8/e Positions -i#t0 o aisles
aisles
s0o8l# >e <H o/
s0o8l# o/ mai
main an# 'H o/
n an# o/ se;
se;on
on#a
#a/1
/1 aisle
aisle as
in #iag/am.♣aisles. =i5t8/e la1o8t Main Aisle Z
<HDist
Distan
an;e
;e >et9
>et9ee
een
n i5
i5t8/es Z 'HDist
t8/es Distan
an;e
;e >et9
>et9ee
een
n
9all
9all an# i5t8/es Z 'HS0o/te/
i5t8/es S0o/te/ i5t8/
i5t8/es
es nea/
nea/ aisle
aisle
3eig0t o i5t8/e to >e 4ept as lo9 as t0e p/o#8;t
on it allo9s =i5t8/es to sta/t /om t0e aisle. NO
loo/
loo/ i5t8/
i5t8/e
e to >e 0ig0e t0an ?.<H Lo9 ;ent
0ig0e// t0an ;ent/al
/al
i5t8/es "ta>les, lo9 >/o9se/s$ pla;e# in t0e mi##le
o a >/an# spa;e to gi6e a ;lea/ 6ie9 o t0e 9all ♣
3ig0 i5t8/es "0ig0 >/o9se/s, gon#olas$ on t0e
o8tsi#e to #ema/;ate an# st/8;t8/e t0e spa;e ♣ NO
0ig0 i5t8/es ne5t to aisle NO i5t8/es on aisle
=i5t8/e DEMARCATION
DEMARCATION O= BRANDS T3ROU3
=LOOR =IXTURE 3EI3TS Vones: Ea;0 se;tion ;an
>e #i6i#e# into #ie/ent ones >ase# on its
6isi>ilit1. T0e se;tion on t0e /ig0t is #i6i#e# into
t0/ee ones. Vone & * Rig0t ne5t to aisle Vone  *
Bet9een i5t8/es to8;0ing t0e aisle an# t0e >a;4
9all Vone ' * T0e >a;4 9all Displa1 in
VonesVone&:It is t0e most 6isi>le to t0e
;8stome/s. Po9e/ p/i;ing, Ent/1 p/i;e points,
=as0ion me/;0an#ise #ispla1. Vone : It Is not
6isi>le at t0e i/st go. Displa1 Co/e as0ion
Me/;0an#iseVone': %e/1
%e/1 6isi>le /om a/ o.
o . Latest
Latest

49 | P a g e
t0eme o/ sto/1 s0o8l# >e pla;e# 0e/e. -all #ispla1
in ;oo/#inate# 9it0 t0e nesting ta>le 9o/4s 9ell,
>e it sto/1
sto/ 1 o/ ;olo/.
;olo/. C8t Sies s0o8l# ;ome on t0e
>ottom most s0el on t0e 9all. O/ One #e#i;ate#
i5t8/e on loo/ 9it0 last o t0e >est sign age
COLOUR BLOC)IN Colo/ Blo;4ing is an eas1 9a1
o ma4ing t0e most >asi; an# 08m #/8m
me/;0an#ise loo4 appealing. It onl1 /eG8i/es
pla;ement o me/;0an#ise >ase# on its ;olo/.
Colo/ >lo;4ing is al9a1s #one 6e/ti;all1.
6e/t i;all1. T0is is
#one so t0at t0e ;8stome/ ;an see a 6a/iet1 o
;olo/ options a6aila>le to 0im!0e/. As ;olo/ is a
6e/1 po9e/ stim8l8s an# e6o4es
e6o4es st/ong emotional
/esponse in people, 6e/ti;al >lo;4ing also n8lliies
an1 ill ee;t a pa/ti;8la/ ;olo/ mig0t 0a6e on a
pe/son. In a 0o/iontal >lo;4ing i t0e ;olo/ in t0e
most 6isi>le /egion 9as one t0at a ;8stome/
#isli4e# 0e! s0e 9o8l# p/o>a>l1 28st t8/n a9a1
/om t0e sto/e. Colo/ Blo;4ing is #one ollo9ing t0e
%IB(OR,
%IB(OR, 9it0 t0e lig0te/ ;olo/s
;olo/ s on top an# t0e
#a/4e/ at t0e >ottom. I 0a# #one ;olo8/ >lo;4ing
o/ t0e >ags se;tion
s e;tion Pa;4e#
Pa;4e# p/o#8;ts li4e o/mal
S0i/ts
S0i/ts t0at #onHt nee#
t0at #on nee# #eta
#etails
ils o
o s0ape, it♣ Can
0a6e 0anging o/ sta;4ing♣ on#ola 8i#elines o/
gon#ola #ispla1:♣ S0el ♣ Nesting ta>le♣ C
>/o9se/ ♣ I >/o9se/ ♣ 3n3 >/o9se/ ♣ !? 9a1
>/o9se/ 9it0 9ate/all a/m ♣ !? 9a1 >/o9se/ 9it0

50 | P a g e
st/aig0t a/m ♣Die/ent t1pes o =i5t8/es 7 T0e
Last S0i/t s0o8l# >e s0o8l#e/ o8t ♣ In e6e/1 o/mal
9ea/ >/an#♣ 8i#elines o/ on#ola #ispla1
Impo/tant note: ♣ A? signage an# s0el tal4e/s ♣
Et0ni; 48/ties, Pa/t1 9ea/ an# =as0ion
me/;0an#ise s0o8l# >e 08ng ♣all s0o8l# >e
sta;4e#.
sta;4e#. 7 s0i/ts
s0i/t s s0o8l# >e /ont a;ing As s0o9n
in t0e pi;t8/e

Top
Top i6e 8i#elines o/ 9all #ispla1s:

Me/;0an#ise on s0oot 6is8als o/ >8st #ispla1

s0o8l# al9a1s )ept ne5t to t0e >/an#ing o/ >8st
/om in t0e a>sen;e o same p/o#8;t t/1 to 4eep
same ;olo/ sto/1 o/ simila/ st1le. =as0ion Ta>les
Po9e/
Po9e/ P/i;ing #ispla1 Displa1 la/ge
la/ ge 6ol8me o
po9e/ p/i;ing♣ Po9e/ p/i;ing ta>les  S0o9
♣

;omplete p/o#8;t eat8/e t0/o8g0 open #ispla1,

T0e/e a/e t9o t1pes o ta>le #ispla1s: ♣

S8ggesti6e selling t0/o8g0 ;oo/#inate# #ispla1, ♣

Eas1 s0opping e5pe/ien;e o ;8stome/ "eas1 to

in# t0e ;omplete loo4 toget0e/$ Ta>le
Ta>le #ispla1
♣

Do;4et
Do;4et As t0e >/an# Pantaloons mo6es
mo6es to9a/#s
as0ion t0e nee# to ma4e t0e ;8stome/s a9a/e
t0at 90at t0e1 a/e >81ing is not 28st anot0e/ s0i/t
>8t t0e latest as0ion ma4es 8s st/i6e to9a/#s a
mo/e as0iona>le app/oa;0
app/ oa;0 in o8/ #ispla1s. Ta>les
pla1 an impo/tant /ole in ;/eating t0at as0ion

51 | P a g e
atmosp0e/e
atmosp0e/ e in t0e sto/e. 7 EPP.
EPP. La/ge
La/g e 6ol8me:
Ma5im8m o & p; in no/mal ol#, &+ p; in pape/
ol# pe/ option. At least ? options 9it0 8ll sie set
o/ top 9ea/ ♣ Open #ispla1 o me/;0an#ise 9it0
8ll sie set o/ selling p8/pose. =as0ion Ta>le
♣

Displa1 7 I ta>le i♣ Ta>les s0o8l# not 0a6e single

pie;e o/ #ispla1. at least  options 9it0 8ll sie
♣

set o >ottom 9ea/. s #i6i#e# in t9o pa/ts one pa/t

9ill 0a6e top 9ea/ #ispla1.

 5 5 

52 | P a g e