OMNICHANNEL PAYMENTS FOR NEW

REVENUE STREAMS:
WALLET, E-COMMERCE, OPEN BANKING

BUSINESS CASES AND NEW TECHNOLOGIES

130+ clients | 50+ countries
 #1 Global Ranking
in CMS & Wallets
by Gartner and Ovum, 2009-2016
Sophocles
Ioannou
Regional Manager – Mediterranean
and Levant at OpenWay
 WHEN YOU GROW FAST
— Pan-European acquiring: 650,000 terminals

— Multi-Currency Acquiring, DCC, Fee Prediction

— 25,000,000 transactions per day in test environment

— 15,480,000 trans. at peak days in live environment

WAS
• Old legacy CMS (> 20yrs)
• Front-End reaching Sunset Date
• Lack of automated processes
• Dependency on individuals
• Open to errors
• Failure to meet new market
dynamics
• Increasing volumes
• Performance challenges
• Several failed attempts to
migrate to new systems
NOW
• x2 TCO saving after the
migration
• x2 time-to-market reduction
• Competitive payment services
• Lower operational risks
• Transparent migration for
customers
• Functionally complete solution
 WHEN YOU NEED
END-TO-END PLATFORM
— The best “large-scale IT project” 2018 nation-wide

— Migration of 4,000,000 debit card to WAY4 – done

— Migration of credit, prepaid, ATM and POS – in progress

— Upgrading to contactless

— Replacing a legacy switch

“Delivering an amazing customer service experience
is a top priority for us and the centralization of card
business on WAY4 enable us to operate more
efficiently, react to new market trends quickly, and be
more competitive in the open banking environment”.

Pericles Papaspyropoulos, Sector Head, Cards Division, NBG

Dmitry Yatskaer
CTO at OpenWay
20+ years in the payment industry:
EMEA, Americas, Asia-Pacific
WHEN YOU MONETIZE YOUR APIs
— 1 platform for 1,400 service providers
WHEN YOU STREAMLINE
CUSTOMER EXPERIENCE
— 1 platform for
CMS, MMS,
Switch, Loyalty,
Channels, Wallet
WHEN YOU OPEN
NEW REVENUE
STREAMS
Sales finance
partnership:
profit from instalments
new cardholders & new
partners
STANDARDIZE OR DIFFERENTIATE?

1,000,000 card portfolio

as one simultaneous migration
 ACQUIRING: FILL IN THE GAPS
— Personalized pricing for every merchant
— Fast online onboarding
— Omni-channel acquiring
— Adapting to country-specific regulations
— VAS: marketplace payments, split shipment, APIs, etc.
— 1,000% growth in 3 years
 NEW MODELS:
from Wallets to
Marketplaces
— Consumer & merchant wallets
— Loans
— QR code payments
— Link cards & accounts
— Service providers
— Marketplace payments
— Gamification
Ksenia
Shibanova
Product Marketing Manager at
OpenWay
 TOURIST
APP-AS-A-WALLET
how to generate new revenue streams on WAY4
???
 150%
increased net profit
2012-2013:
Universiade tourist card & wallet
▪ 170 countries

▪ 64 sport locations

▪ 13 500 sportsmen

▪ 20 000 volunteers

▪ 1 500 journalists

▪ 100 000 guests & tourists

Products Most popular services
▪ MasterCard PayPass 1. Currency exchange
▪ Transport card 2. P2P transfers
▪ Mobile app 3. ATM withdrawal
▪ Registration to events 4. Shopping
▪ Loyalty program 5. Souvenir products
LOYALTY PROGRAM

▪ Over 160 partners

▪ Up to 15% discount

▪ Over 100,000 cards

Distribution Types
▪ Bank offices ▪ Gift card
▪ Partners ▪ Prepaid card with top-up
(fuel, malls, shops, events, service
transport)
▪ Mobile agents
▪ Souvenir shops
Merchant motivation Cardholder motivation
▪ Agent commission ▪ Multi-service
▪ Joint marketing ▪ Easy to get
campaigns ▪ Security
▪ Souvenir
▪ Loyalty benefits
AND MORE…
 1. New 2. Engaged
clients clients

WALLET

3. Personalized 4. Connected
services Customers
Sell tickets
▪ Cinema
▪ Transport
▪ Concerts
▪ Tradeshows
▪ Sport events…
Go from wallet
to lifestyle
• Consumer + merchant app
• Instant loans to wallet
account
• QR code payments
• Marketplace
www.OpenWayClub.com
www.openwaygroup.com