Market research analysts at have predicted that the pumps market in India will grow steadily

during the predicted period and will post a CAGR of almost 10% by 2020. Owing to
increased consumption, the pump manufacturers have been concentrating only on the needs
of the domestic market, mainly to the agriculture and building services industries. The
influence of linearization, privatization, and globalization of the Indian pump market have
compelled manufacturers to export their products to foreign countries where the demand for
pumps in high in industries such as oil and gas, steel, and mining. Currently, the US and
Germany are the revenue contributors to the market. Factors such as the rising demand for oil
and the increased investments in water and wastewater treatment activities will have a huge
impact on pump exports in India, which will drive the demand for the market during the
predicted period.
The pumps market in India will witness the emergence of intelligent pump systems and
micro disc pump technology in the next few years. Intelligent pump systems can control and
regulate the flow or pressure of the fluid, can adjust to process changes, and also have a fault
tolerant design, which will induce several manufacturers to adopt these pumps as they reduce
the total cost of ownership without compromising performance parameters. Also, the micro
disc pump technology will help manufacturers develop small-size and energy-efficient disc
pumps that can be used in medical applications such as wound therapy and blood pressure
measurement.
India today exports pumps to 100+ countries
Is totally self-sufficient in
captive power generation
pulp and papers
energy efficient pumps in utilities and agriculture
Is almost self-sufficient in pumps for nuclear power
Market Size of Pump Industries in India
The Indian pump market was worth over US$ 18 billion in 2019
India has over 800 pump manufacturers
India manufactures more than more than 1 million pumps every year
The Indian Pump industry offers excellent growth opportunities for international
collaborations
 Indian Pumps are exported to more than 100 countries
Indian Pumps – Market Segmentation by Share & Value

Industries Market
Share
Agriculture 27%
Building Services 19%
Water & 17%
Wastewater
Management
Power Generation 12%
Oil & Gas 8%
Metal & Mining 4%
Others 13%

Agriculture and Building Services comprise 46% of the market by value (INR 3910 crore).
This segment of the Indian pump market is highly fragmented as well as competitive – with a
large number of small and medium enterprises (SMEs) competing to increase their market
share.
The biggest markets for agricultural pump sets are the central Indian states of Madhya
Pradesh, Maharashtra, Tamil Nadu, Karnataka and Andhra Pradesh.
The Industrial Sector comprises the remaining 54% of the market by value (INR 4590 crore).
This segment of the India pump market consists of sectors like Water& Sewage Treatment,
Power Generation, Oil &Gas, Metals &Mining and Others. Being technologically intensive,
it is a relatively hard sector for small and medium enterprises (SMEs) to penetrate.
Indian Pumps – Market Segmentation by Pump Type
• Centrifugal Pumps ~95%
• Positive Displacement Pumps ~5%
Indian Pumps – Key Strengths: Why Make in India?
India offers among the highest net value additions in the world (20%-plus)
A ready export market in 100-plus countries
 16% of India’s pump manufacturing capacity is geared for exports (and growing)
Healthy domestic market for pumps in India – US$ 1.2 billion-plus (INR 8,500-plus
crore)
Technological capabilities to meet the highest quality standards – such as ISO 9000,
ANSI, API or EUNO series
Proactive government policies to stimulate agricultural growth (and demand for
pumps), through:
subsidized electricity
exemptions on use of solar water pumps
Such policies have inspired farmers to install independent irrigation facilities to ensure
consistent availability of water. As a result of these schemes, the demand for water pumps
has increased significantly.
Rapid growth of the Indian chemical market has stimulated the demand for high
quality industrial pumps
The growing demand for lower cost of operation and zero downtime pumps gives
India a competitive advantage to offset the labour cost advantage offered by low-
cost/low-quality manufacturers in some Asian countries
Indian Pumps – Growth Opportunities
70% of India’s US$15 trillion GDP projected for 2030 will have to be supported by urban
infrastructure – and will require massive doses of investment in urban infrastructure. The
other growth drivers for Indian pumps include population growth, higher water-intensive
food consumption, industrialisation, growing public awareness about drinking water quality,
decreasing water quality, lower water levels, and environmental pressure from government
bodies on wastewater discharge, thereby amplifying the demand many times over for the
recycle and reuse of water.
Segmentation by end-user and analysis of the pumps market in India
Agriculture
Building services
Power generation
Oil and gas
Water and wastewater
This market study estimates that the agriculture segment will account for about 35% of the
total share of the pumps market in India by 2020 and will also dominate this market
throughout the forecast period. The increase in consumption rate, rise in agriculture exports,
the growth in the food processing industry, and growth in organic farming will result in the
growth of the agriculture sector, which will subsequently increase the demand for pumps in
the coming years. Additionally, the expected investments from the government toward
irrigation projects will also drive the demand for the market.
The Government of India is actively encouraging technology development and transfer to
enable the small scale sector (i.e. small pump manufacturers) to enter high-tech areas such as
aerospace and defense
Indian companies are increasingly looking for international partnerships via
technology collaborations to enter foreign markets
Many small scale pump manufacturers have created price sensitive offerings as viable
alternatives to costly pumps manufactured by large pump manufacturers
The Indian chemical market– growing at a rapid pace – is fuelling the demand for
industrial pumps
Government regulations and energy crisis are motivating water pump manufacturers
to develop energy efficient products
The Government of India has introduced several policies to promote agricultural growth in
the country. These policies range from subsidized electricity to exemptions on use of solar
water pumps. The announcement of such policies has inspired farmers to install independent
irrigation facilities to ensure consistent availability of water. Consequently, this is pushing
the demand for water pumps in India.
Industry Clusters – Indian Pumps
Some of the major industry clusters for pumps in India include:
Coimbatore
Belgaum
Batala & Jalandhar
Kolhapur
Rajkot
Ahmedabad
 Hyderabad
Quality Certifications for Indian Pumps
The Indian Pump industry complies with highest quality standards – such as ISO 9000,
ANSI, API or EUNO series.