1.

Introduction of the study

1.1 Introduction of the sector, organization and the study

Given a choice one was allowed to choose the filed in which he/she was interested.as my
interest and curiosity was in digital marketing. I choose to work with company kbplus digital
marketing .I choose the company because with start digital marketing. I can explore myself and
why digital marketing? Because it is booming industry the growth of digital marketing is
tremendous and expected to grow more. Due to this summer internship, I learn every aspect of
digital marketing include (business development process, content writing, social media
marketing, email marketing) marketing practices have dramatically shifted with the rise of social
media and proliferation of devices, platform, and application .this shifting environment presents
new opportunities and challenges for marketers. With digital marketing, it is easy to fall behind.
Digital marketing equips you with the tool you need to assess your organization’s digital
marketing strategy and helps you identify areas of improvement.

Useful for individuals from small-to-medium sized businesses who want to use new media as
a vehicle for growth. Organizations are leveraging digital marketing methods for successful
marketing strategy implementation inbound marketing through publishing content online in the
form of portals, podcasts, journals, online campaigns, social media marketing, search engine
optimization, and outbound marketing including email marketing ,RSS(Really Simple
Syndication )feeds others. A recent survey of 35 business executives from various industries that
on an average 56% of businesses and company’s leads come from inbound marketing verses
15% through outbound marketing.