LOVELY PROFESSIONAL UNIVERSITY

Mittal school of business Faculty of BBA

Name of the faculty member MR. JIVANJOT SINGH

Course Title: BUSINESS

Course Code: MGN303 ENVIRONEMENT
Academic Task Title:
Academic Task No:1 ASSIGNEMENT
Date of Allotment:14.08.19 Date of Submission: 24.08.19
Student Roll No: A22
Student Reg. No:11905840
Term:1 Section:Q1904
Max. Marks Marks. Obtained:
Evaluation Parameters

Learning Outcomes: (Student to write briefly about learning’s

obtained from the academic tasks)

 The main purpose of doing this project is to know the how textile
industry (Raymond) to achieve sale target. There may be a some
problem are raises by implementation of new policy (external
environment) but that are doing their work frequently.
 The main reason for successful running of this industry is the
support of state government.
Declaration:

I declare that this Assignment is my individual work. I have not

copied it from any other students’ work or from any other source
except where due acknowledgement is made explicitly in the text, nor
has any part been written for me by any other person.

Evaluation Criterion: Rubrics on different parameters

Student’ Signature: HARSHIT (group leader)

Evaluator’s Comments (For Instructor’s use only)

General Suggestions for Best part of

Observations Improvement assignment

Evaluator’s Signature and Date: 24.08.19

Total
Peer
Sr. Student Assigned (W*M/10)
Reg. No Rating
No. Name Marks (M)
(W)

1 11905840 HARSHIT 10

2 11905481 AMAN 9

3 11905940 ADITYA 9

4 11906220 RAKESH 8

5 11905097 SURENDRA 8
mplate for conduct of Test

A CRITICAL STUDY ON TIXTILE INDUSTRY

THE RAYMOND LTD.

PROJECT REPORT
Submitted by
HARSHIT GUPTA (11905840)
AMAN SINGH (11905481)
ADITYA MEHTO (11905940)
TKANURI RAKESH KUMAR (11906220)
TALLAPAREDDY SURENDRA REDDY (11905097)

In partial fulfilment of Assignment for the award of

The Degree of
BACHELOR OF BUSINESS ADMINISTRATION
 MITTAL SCHOOL OF BUSINESS

LOVELY PROFESSIONAL UNVIERSITY

PREFACE

We made this project on textile industry (Raymond LTD.) in order to

know about that how manufacturing process and management is done.
This project is mainly centralized on how various departments are
working for management.

For management student the career of the student depends upon many
things and one of them is practical knowledge. Practical knowledge
helps to implement the theoretical aspects into the practical world.

This project contains overall management structure of the companies

doing the textile product. This project is basically for knowing how
textile manufacturing concern are run their business and how they
contributing to the Indian economy.
 INDEX
 Objective
 Introduction of Indian textile industry
 Department working
 SWOT analysis.
 External environment.

OBJECTIVE
 To study the current position and situation of the Textile
industry.
 To find out the strengths and weaknesses.
 Find out the possible way of solution to weaknesses.
 To identify the key opportunities and threats in the textile
business.
 To find out the problem faced by the various departments
manager and labour.
 To study the marketing mix of the textile business.
 INTRODUCTION

The textile industry in India traditionally after agriculture is the only

industry that has generated huge employment for both skilled and
unskilled labour in textiles. The textile industry continues to be the
second largest employment generating sector in India.

India’s textile sector is one of the oldest industries in Indian economy.

Indian textile industry occupies a very important place in the economic
life of India. the India textile industry is one of the largest in the world
with a massive raw material and textiles manufacturing base.

The textile industry is primarily concerned with the design and

production of yarn ,cloth and their distribution. Cotton is the world’s
Most important natural fibre. The textile industry is also labour
intensive and is one of the largest employers.

DEPARTMENT WORKINGS IN THE COMANIES

On the basis of my observation these department are generally in the

companies –
1. Accounts Department
2. Finance Department
3. Marketing Department
4. Sales Department
5. Production Departments
6. Human Resources Departments
 Generally marketing and sale departments are working together but
if there is requirement then they establish separate department.

SWOT Analysis

 SWOT analysis is a tool for auditing an industry and its

environment.
 It is the first stage of planning and help marketer to focus on key
issue. SWOT stand for strengths, weaknesses, opportunities,
threats.
 Strengths and Weaknesses are internal factor. Opportunities and
Threats are external factor.
 It involves specifying the objective of the business venture or
project and identifying the internal and external factors that are
favourable and unfavourable to achieve the objective.

Strengths of The Raymond LTD.

 Strong for product innovations like dress shirts, shirting’s, jeans
wear, tailored clothing.
 Loyalty of customers and high product quality.
  Loyalty of employees due to decentralization.
 Being MNC Company it has ability to attract large customers as
compared to local companies.
 Owns 550 stores across 200 cities in India and overseas.

Weaknesses of The Raymond ltd.

 Switching cost is low for customers since Indian and international
firms offer large to customers.
 Weak supply chain management
 Global penetration is limited as compared to other international
brands.

Opportunities of The Raymond ltd.

 Special offer for corporate and business institutions.
 Global expansion would give more opportunity for brand to grow

Threats of The Raymond ltd:

 Increase in social and ecological awareness, company will be in
constant Pressure to follow labour laws and environmental laws.
 All major players in the industry are competing with each other
not only on low price but better quality.
 Increase in competition in domestic market due to large number of
formal wear brands coming up.
 External environment
Outside influences that can impact a business. Various external factors
can impact the ability of a business or investment to achieve its strategic
goals and objectives. These external factor might include competition
social, legal, and technological changes and the economics and political
environment.

The dimension of business environment:-

 Political environment
 Economic environment
 Social environment
 Technology environment
 Environmental
 Legal environment

Political environment of Raymond ltd.

 The government has announced the release of a subsidy of

INR 2,687 billion for the textile industry.

 Removal of trade related tariffs and non-tariff barriers.

 The government has extended 10% capital subsidy and 5%

interest subsidy on installation of machineries and for
processing machinery.
  A 41-member working group has also been announced to be
set up with a national fibre policy to ensure self- sufficiency
in fibre consumption and expert requirement in India.

Economics environment of Raymond ltd.

 Indian textile industry contributes about 14% to industrial

production 4% to the country gross domestic product (gdp)
and 16.63% to export earnings.

 Nearly 40% of the textile produced in the country is expoted

and the textile sector is the biggest employment generator
agter agriculture.

 The sector is expected to generate 12 million new jobs.

 Indian textile and apparel exports which is worth in us$ 41.4

billion in 2014-15 a growth of 5.4 percent.

Social environment of The Raymond ltd.

 The market for textile is growing as a whole as India population
grows at about 1-2% annually.
 Along with that Raymond’s market segment of upper middle class
and the high class segment is also growing due to higher
disposable incomes.
 The textile industry is mainly a labour intensive industry as it
provides live hoods to the huge population mainly consists of
unskilled worker and thus plays a pivotal role in the development
of any economy.
Technological environment of Raymond ltd.

 Since the textile industry is more labour intensive.

 Technical textiles.
 Medical textiles.
 Manmade textiles.
 Computerized flat knitting and embroidering.
 Technology Up gradation fund scheme has infused investment of
more than INR 2687 billion.

Environmental of The Raymond ltd.

 Environmental affecting industry.

 Environmental friendly process
 Waste reduction process

Legal environment of The Raymond ltd.

 Strong environmental laws

 Import export laws