Professional Documents
Culture Documents
Environment Scanning
2.1. Description:
Environmental analysis is a tool to identify all the outside and interior influences, which
can affect the organization’s performance. As market faces changes every days there are
some factors that are beyond our control. Environmental scanning enables us to measure
the level of threats and opportunities from external environment as well as strengths and
weaknesses from internal environment and these evaluations are later translated into the
strategic management procedure to develop strategies align with firm’s environment in
which it may operate or trade.
i. Industry Rivalry.
ii. Potential of new entrants into the industry.
iii. Power of suppliers.
iv. Power of buyer.
v. Threat of substitute.
While keeping all these factors to operate in international market Kleider should focus
on following updates.
“1. Cotton production in Australia is forecast to rise by 4% to 968,000 tonnes in 2017-18
seasons. This is expected to be largely driven by an increase in yields in irrigated
plantings following the poor yields achieved in the previous season.
2. Vietnam recently leveraged its growing position as a hub of textile manufacturing, as
well as trade concessions under the China-ASEAN free trade agreement, to capture the
Chinese market.
3. The Indian government for the development of the power loom sector has formulated
a Solar Energy scheme under which it will provide incentives and concessions to loom
weavers to utilize solar energy to increase production, said Minister of State for Textiles
Ajay Tamta.
4. International apparel market trends are evolving at a rapid pace. This is evident from
the changing preference of consumers in markets such as the US where the share of
cotton products in total US textiles has decreased from 40% in FY10 to 29.7% in FY17.
5. In European market India and Vietnam have been able to increase their exports to the
bloc the most. Vietnam has increased its exports by more than six times since 2003, and
India by almost 2.4 times. Pakistan, on the other hand, has not been able to achieve
similar growth numbers.
6. At least six new denim mills will come into operation in Bangladesh in the next two
years with an investment of US$ 100 million. The increasing demand for denim fabrics
from garment makers has encouraged the investors to establish new factories, said
Mostafiz Uddin, Organiser of Bangladesh Denim Expo.
7. Textile and apparel exports from India contributed majorly to its total exports in the
last three years. The share of textile and apparel exports in total Indian exports in 2016
was US$ 40 billion, that is, 15.3% of the total exports of amounting to US$ 262.3
billion.
8. The US officials said that China’s cotton imports will recover more than had been
expected this season (2017-18), due to the need for high-quality fibre by a domestic
spinning industry.
9. The textile industry in India is pegged at US$120 billion and expected to surpass
US$230 billion by 2020. Inherent advantages include strong multi-fibre base (cotton,
jute, silk, wool and synthetic), excessive investments, rising disposable incomes and
governmental initiatives.
10. The cotton industry in India is beginning to recover, and is set to grow as cotton
acreage increases across the country. Cotton acreage is expected to increase at a rate of
10% to 15%, reaching approximately 120 million hectares in FY18.’’
Textile Briefs International: Retrieved from http://ptj.com.pk/Web-2018/02-
2018/Textile-Briefs-International.html
2.2.3. Description of opportunities:
New style and Trends Demands.
New market segments around the world.
Abolition of Quota.
Existing production Capacity.
Lower cost competitiveness.
Advanced Technology.
Threats
Strong Local competitors 0.08 3 0.4