This document is Marketing Opportunities Report Template.

It is part of the supporting assessment resources for Assessment Task 3 of BSBMKG501.

Marketing Opportunities Report

1. Identified marketing opportunities alignment with the business’ objectives and goals
objectives and goals as described in the Marketing Plan
For each marketing opportunity, discuss alignment with the business objectives

2. Target customers
Who are the target customers for each of the marketing opportunity? Are the same customers or new
customers? Describe their characteristics.

3. Overall benefits to the business of pursuing the opportunity

Clearly outline the benefits to the business of each marketing opportunity

4. Anticipated effect of the marketing opportunity on sales, profitability, growth and market
share
Outline the anticipated effect for each marketing opportunity identified for sales, profitability, growth and
market share. Use existing data in the Marketing Plan to calculate this.

5. Additional resources that will be required, for example, additional funds, staff or equipment
including finances, staff, equipment
Explain the additional resources that will be required.

6. Estimated effect on return on investment (ROI).

Explain the anticipated ROI, taking into account how much the likely cost of the opportunity would be
against anticipated return. Use the information in the Marketing Plan to help you answer this.

7. Potential competitors. These may be existing competitors or new ones depending on the
marketing opportunity pursued
Describe potential competitors.

8. In which ways any changes in economic conditions could impact on each marketing
opportunity
Discuss how any changes in economic conditions could impact each of the marketing opportunities.

9. Technological factors that may affect the marketing opportunities identified

Discuss how technological factors could impact each of the marketing opportunities.

10. Legal issues associated with each marketing opportunity

Are there any legal issues associated with any of the marketing opportunities? If so, discuss.

BSBMKG501 Student Resources V1.0 (20 September2019) 1

Richmond School of Business | CRICOS Code: 03717E | RTO Code: 45432
This document is Marketing Opportunities Report Template.
It is part of the supporting assessment resources for Assessment Task 3 of BSBMKG501.

11. Risks associated with each marketing opportunity

Discuss risks associated with each of the marketing opportunities.

12. Ranking
Rank each of the marketing opportunities identified from most viable to least viable and in terms of the
contribution of each opportunity to business growth. Give the reasons for your rankings.

13. Changes to operations

Explain changes to business operations for each marketing opportunity, including
 What organisational changes would need to be made to current operations in order to take
advantage of the opportunities identified? For example, new staff, additional departments, new
office?
 Assessors - this information will come from task 5 with regard to additional resources required. It
will be relevant to the chosen opportunity.
 Outline of additional resources that will be required for each of the viable marketing
opportunities. For example, if additional staff are needed, how many or if there are additional
costs, what are they and what is the amount?
 Recommended strategies to ensure that the quality of service to existing customers is not
affected by changes made as a result of implementing new marketing opportunities?

BSBMKG501 Student Resources V1.0 (20 September2019) 2

Richmond School of Business | CRICOS Code: 03717E | RTO Code: 45432