SWOT ANALYSIS

CADBURY

About:
Cadbury is a British multinational confectionary company owned by Mondelez
International (originally Kraft’s Foods) since 2010. It is the second largest
confectionary brands after ‘Mars’. Cadbury is internationally headquartered in
Uxbridge, West London and operates in more than 50 countries worldwide.

Strengths:

The following are the strengths of Cadbury:

 World’s best producer of chocolate.
 Largest manufacturer and supplier of best quality chocolates and
savouries.
 Brand name, Brand equity and Brand loyalty
 Given as gift packs also like Cadbury Celebrations along with the tag
“Kuch toh mitha ho jaye”.
 Connections with markets

Weaknesses:

The following are the weaknesses of Cadbury:

 Doesn’t have distribution in rural areas.
 Large population suffer from diabetes so those people cannot afford it.
 Relatively high priced
 Person who doesn’t consume egg cannot afford these because some
varieties of this chocolates may contain egg.

Opportunities:

 Market expansion to rural areas

 Packages to be made up of bio-degradable
 Can bring new tastes and more varieties.
  Can come up with chocolates having less sugar content/sugar free so
that everyone can consume.

Threats:

 Competition in the outside world

 Only particular season for the supply of Cacao, which is the main
ingredient for making chocolates.
 Prices of its products
 Decreasing importance of chocolates in festive seasons because people
prefer mainly sweets in those seasons.