TASK 1 : BUILDING AWARENESS OF THE IMPORTANCE OF PROFESSIONAL

COMMUNICATION

i) Why do working people communicate in the professional context ?

Communicating as a professional starts with being a professional, which embodies being

dependable and accountable, being a team player, demonstrating a sense of etiquette, and
decision making. Maintain a positive outlook.

As a professional, you will be expected to bring a wide range of communication skills,

including organizing ideas and information; expressing yourself persuasively in a variety of media;
building persuasive arguments; evaluating data and information critically; actively listening to
others; communicating effectively with audiences; using communication technologies; following
accepted standards of grammar, spelling, and other aspects of high-quality writing and speaking;
adapting your messages and communication styles as needed; demonstrating strong business
etiquette; communication ,respecting confidentiality; managing your time wisely; and using
resources efficiently. Communicating in an organizational context involves adapting your skills to
a professional environment and using the company’s communication system to gather and
distribute information. An audience-centered approach to communication means focusing on
understanding and meeting the needs of all your audience members, rather than focusing on your
own needs.

ii) What are the consequences of producing poorly written work communication such as
emails, letters, reports and memos ?

Poor communication is having a tremendous impact on the workplace. Poorly written

communication affects a company’s bottom line in a quantifiable way. Poor business communication
also affects a company’s internal productivity.
The problem with using technology to communicate is it creates more opportunities for
miscommunication or failed communication. That assumes your recipient reads the email. One
study found 60 percent of people who receive an email read only 50 percent of the message.

Poor communication can lead to lack of team cohesion, unclear messaging, wasted time
and resources, damaged relationships, low employee morale.

REFERENCE : http://www.thelanguagelab.ca/posts/the-cost-of-poor-writing/

https://www.hurleywrite.com/Blog/176524/5-Talent-Related-Consequences-of-Poor-Writing-for-
Organizations