INTRODUCTION

Communication is difficult to define as it can be understood from a variety of

perspectives. Dominic Infante, Andrew Rancer, and Deanna Womack suggest that
communication occurs between humans when the meaning of symbols is
manipulated to stimulate meaning. From this perspective, communication is
important for promoting cooperation. Humans are social in nature and require
cooperation if they are to get along and thrive. Communication also involves
acquiring and sharing information through various venues such as the 24-hour
news services, newspapers, and the World Wide Web
Ways communication can assist wholesome growth of the clients?
1. Focus on Exceptional Communication
Timely, efficient communication should be a priority. Of course, communication
with a single client should not consistently and unreasonably encroach on your
personal time or negatively affect your productivity. However, being available
demonstrates that your client’s project and satisfaction are important to you.
In addition to timely and thorough communication, you can also build a strong
client relationship by making your clients feel comfortable being open and honest
with you. They should feel that their ideas and concerns will be taken seriously.
2. Maintain a Positive Attitude
As an independent professional, you carry a number of responsibilities. As
stressed out or overwhelmed as you may feel, it’s important to show a positive
face to your clients. Exude the energy and confidence that you want your clients to
feel about your work. Enthusiasm and zeal are attractive personality traits that
people enjoy being around and that clients enjoy working with.
3. Treat Your Client as an Individual
While your relationship with your client is of a professional nature, acknowledging
that you see them as a person—that is, more than just a paycheck—can go a long
way. The extent to which this personal connection is appropriate will vary
depending on your industry, client type, and the individual client’s personality. If
you know your client is a parent, you may simply ask how their children are doing.
If you have a closer relationship with your client, something more personal such as
emailing them a news article about their favorite musician might be appropriate
and appreciated.
4. Share Knowledge
If your client doesn’t understand your area of expertise, they may feel ignorant
about the intricacies of the process and therefore disconnected from the
development of the project. This is your opportunity to share information that will
help the client understand what you do, which will build trust and confidence in
the process. Explaining to your client what you did, why you did it, and how you
came to your decision will help them feel knowledgeable and in-the-loop.
5. Be Open-Minded
In order to build strong and lasting client relationships, they must be able to trust
and rely on you as an expert. That’s why it’s crucial to maintain a policy of
openness when it comes to your professional opinions and point of view regarding
the best interests of the project. It can be tempting to want to appear agreeable
and avoid uncomfortable confrontation by telling a client what you think they
want to hear or withholding your true opinion about their project. However, these
practices are not only counterproductive, but can also damage your reputation,
decreasing your chances of a lasting relationship. By confidently expressing your
honest opinions, clients will respect your initiative and desire for excellence.

Q2.
Concept of Communication:
Communication might be defined as the transfer of – facts, information, ideas,
suggestions, orders, requests, grievances etc. from one person to another so as to
impart a complete understanding of the subject matter of communication to the
recipient thereof; the desired response from the recipient to such communication.

How ineffective communication affect organization

Poor communication limits a company's ability to optimize performance. Specific
negative effects of communication problems include a culture of distrust, limited
employee engagement, uncertainty and ineffective customer interaction.
1. Culture of Distrust: Trust is essential to the success of high-performing
work teams and organizations, according to the American Management
Association. Ineffective communication prohibits trust building and may
even contribute to a culture of distrust. When management doesn't
communicate goals and important events with workers, employees
naturally begin to think key information is being withheld. An "us versus
them" mentality often emerges. Additionally, poor intra-team and inter-
team communication gets in the way of trusting cross-organization
relationships.
2. Limited Employee Engagement: Employees desire to work in a place
where they can share input and build relationships with coworkers and
colleagues. Poor communication limits the closeness of relationships
and employee engagement. Limited engagement contributes to lack of
organizational commitment, poor morale and eventually, turnover.
Employees rely on their managers to offer direction, feedback and positive
reinforcement. When these things lack or are poorly implemented, the
barrier between management and workers is greater.
3. Uncertainty and Confusion: Top-down communication is necessary to get
all departments, leaders and front-line workers on the same page. With no
direction, the role of departments and individual workers is
uncertain. When employees don't know what to work on or prioritize each
day, inefficiency and a lack of productivity are likely. In some cases,
confusion results because of mixed messages. Top-level managers may
provide one directional message today, but deliver a completely different
vision a few months later. Another scenario is top managers and front line
managers presenting differing perspectives on the goals and task directions
for specific workers. Chaos ensues when many employees perform
uncoordinated and misdirected tasks.
4. Ineffective Customer Interaction: Poor communication with customers
can result from the poor internal communication as well as poor coaching of
front-line workers. Regardless of the direct causes, poor communication
between employees and customers limits a company's ability to build a loyal
customer base, according to HotelExecutive.com. The problems are
magnified when an organization doesn't solicit customer feedback to
identify what is missing in the communication process or customer
experience.
REFERENCES

1. Rommetveit, Ragnar (1974). On Message Structure: A Framework for the Study

of Language and Communication. London: John Wiley & Sons. ISBN 0-471-
73295-8.
2. Witte, Stephen P. (1992). "Context, Text, Intertext: Toward a Constructivist
Semiotic of Writing". Written Communication. 9 (2): 237–308. 
3. Reddy, Michael J. (1979). "The Conduit Metaphor -- A Case of Frame Conflict
in our Language about Language." In Metaphor and Thought, Andrew Ortony,
ed. Cambridge UP: 284-324.
4. Walsh, Michael (1997), Cross cultural communication problems in Aboriginal
Australia, Australian National University, North Australia Research Unit,
pp. 7–9, ISBN 9780731528745, retrieved 25 June 2016