BUSINESS PLAN

COMPUTER
TRAINING CENTER

1
 INTRODUCTION

This institute name “WEBASSIST” will offer wide range of Web

Development Engineering courses. This includes courses for:
 School Students
 Undergraduates.
 Professionals.
 Government & Private sector Staff.
 Freelancers

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 CERTIFICATION

 Approval Taken from TVEC Sri Lanka

 Become a Academic Partner with CIW
 Become a Academic Partner with Adobe
 Become a Academic Partner with MicroSoft

3
 VISION

To provide student with knowledge & experience that adds value

to computed education & information technology.

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 MISSION

• To offer high quality academic program which successfully

prepare individual for entry level, managerial position in public &
private sector.
• This program provides a macro understanding of different
functional areas of business & is suitable for students who wish to
work in field of finance.

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 GOALS

1. To provide the excellent education on latest technologies with

maximum practical exposure.
2. To engage in partnerships with the private and public sectors and
to implement programs that addresses their identified
employment needs.
3. Provide highly skilled professionals to the software Industry

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 OBJECTIVES

1. Achieve at least 30% growth every year.

2. Provide placement to at least 75% students.
3. Maximize accessibility by Opening new teaching centers on
various locations in Northern Province within 5 years.
4. Acquire and upgrade best and latest software and hardware
to provide state-of-the-art technologies in the education and
training of all individuals.

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 TARGET CUSTOMERS

• School going students.

• School Leavers
• Undergraduates.
• Professionals.
• Public and private Sector Staff.
• Management students.
• House wives.
• Freelances

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COURSES OFFERED

9
 Courses

1) Certificate in Web Designing

2) Advance Diploma in Web Designing
3) Master Diploma in Web Designing CAREER Course
4) Master Diploma in Graphic Designing
5) Advance Diploma in CMS
6) Content Management System(CMS)
7) Diploma in Social Media Marketing
8) Diploma in SEO

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Course Module Covered Course Price
Name Durati per
on (in module
hours) (LKR)

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COMPUTER QUALIFICATION AND
CERTIFICATES
1. NVQ - Work Related Certificate
(SL)
2. CIW Certified Professionals
3. Microsoft Office Specialist (MOS)
4. Adobe Certified Professionals
5. W3Schools Certification

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 WHY US

• Training by professionals with years of industry experience.

• Course material designed around current and upcoming
technologies.
• World Class Ambience
• 100% Placement assistance with Industrial Leaders
• Hi-End Infrastructure.

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THE MARKET

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 Northern Province is known
for quality school education.

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 MARKET CHARACTERISTICS

• Population- approximately 12 lacs.

• Literacy ratio-
Male : 86.1 %
 Female : 76.5%
• Most of the people engaged with service sector.

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MARKETING PLAN

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 MARKETING PLAN

• Marketing objective- To achieve 5% market share in one year.

• Positioning-
 Price- value for money.
 Quality- high tech. education.
 Image- premier institute in computer training specializing in
software programs.

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 MARKETING COMMUNICATION

 Advertising- local TV channel, seminar in schools, colleges,

Universities.
 Leaf lets in newspapers
 Brochures.
 Hoardings.
 Social Media Marketing with in the region

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 RESOURCES

• Infrastructure includes computers, basic premises, printers,

furniture etc.
• Personnel- permanent & visiting , etc.
• Financial resources- Bank, financial institutions, capital.
• Premise in Point Pedro.

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Segmentation – Targeting –
Positioning (STP)

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 SEGMENTATION

We can categorize potential

customers into 4 major categories
they are :
a. Unskilled Graduates.
b. Working personals in industry.
c. Simple Undergraduates.
d. Fresh Graduates.

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 TARGETING
• Fresh unemployed people
struggling to find job in
technologies industry.
• Simply degree does not guarantee
employment and they need extra
edge from others to be competitive.
• Our aim is to provide those people
that extra edge with real knowledge
plus working experience on live
projects.

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 WAYS TO TARGET

• Doing free technology seminars in universities and colleges and

distribute brochures.
• Organize small promotional events in front of universities, schools,
colleges and young people preferred hangout places.
• Visiting technologies companies and informing them about our
excellent curriculum and persuade them to visit our institute.
• Provide special Discount schemes on software packages.

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POSITIONING

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POSITIONING

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 4 P’S
PRODUCT-
• Build brand as niche technology training
institute.
• Acquire best latest technology and well
trained professionals.
• Build online helper for remote students.
• Provide cheap pick and drop facility to or
from institute.
• Provide 100% job placement assistance.

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 PRICE

• Special discounts for merit student.

• One time or payment in parts payment options.
• Special discount of working class.
• Scholarship for best student in batch.
• 5% discount to reference students.

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 PLACE

• Build training centers at different part of countries.

• Build institute near universities colleges or at the middle of cities.
• Make contact centers to at remote cities to develop reachability.

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 PROMOTION

• Push and Pull both promotional strategies.

• Internet and newspaper advertising.
• Distribution of brochures at universities and colleges .
• Small Hoardings besides roads.
• Discount to reference students .
• Discount to family member of student.
• Social Medias

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 STRATEGIC AND ACTION PLAN

• Strategy is to build a growth organization with attracting more

youths to learn and grow with us and build a national brand till end
of 2020.
• To achieve that vision we are planning to establish at least 3
coaching centers across Northern Province.

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One year action Plan of 2010 -11

MONTH ACTION PLAN

MAY 1. Apply for Bank loan and get it
2. Look for good place to setup institute
3. Do Survey and choose good hardware and
software vendors and office setup companies.
4. Advertise for recruitment of new experienced
people.

JUNE 5. Interview and recruit employees.

6. Build brochures and hoardings for the
company and start advertising with information
spreading.
7. Finalize all municipal paper work.
8. Finalize Setup of whole Institute.

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JULY 9. Opening of IT Solution –Invite people from
education circle and students.
10. Allocation of work and targets.
11. Visit technology companies to inform about
our organization and invite them.

AUG 12. Visit Universities and give free seminars

with company brochures.
13. Inform them about company discount
schemes.

SEPT 14. Evaluation of Employee performance.

15. Keep checking System performances.
16. Visiting Universities.
OCT
17. Recruit more trained professional if
required.
18. Quality measures and evaluations.

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NOV
19. Aggressive marketing.
20. Discussion with employees achieves Kaizen.

DEC
21. Small functions to promote bight students and
motivated employee.
22. Open New coaching centre somewhere.

JAN
23. Performance testing.
24. Positioning initiatives.

FEB
25. Collect feedback about system from students and
employees and try to improve them.

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MARCH
26. Meeting with banks.
27. Update hardware and software technologies
available.

APRIL
28. Evaluation of whole year company
performance .
29. New Year party –Invite peoples, students,
professors and employers and communicate with
them.

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 CONTIGENCY PLAN
FAILURES CONTIGENCY PLAN
Lack of required 1. Talking too various banks and convince
Capital required to invest.
for growth 2. Build relationship with Venture
capitalists.

Difficulties in 1. Regular talks with technology

placing companies.
students 2. Invite companies to institute and
encourage them to do Company seminars.
3. Show them projects done by students.

Non availability 1. Keep in touch with different vendors to

of latest provide best and latest technologies.
technologies in 2. Ask system admin department to keep
country. track of new technological changes.

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Financial Plan

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EXPECTED EXPENDITURE

Estimated expenditure (annual figr)

Amoun
Category particulars Qty. Price t

20000
PREMISE       0

         

COMPUTER        

  lab 6 15000 90000

  Liabrary 1 15000 15000

  Accounts

  Reception

  Management 1 15000 15000

  Software cost     5000

         

Air Conditioners         38
         

Furniture        
Revolving
  Chairs
Plastic
  chairs
Admin.
  Chairs

  Sofa sets

  library chairs

  Table fitting    

  Misc    

         

library        

  Books    

  Almirah    

          39
         

Marketing
Expenses      

         
Legal
expense      

         
certification
expenses      

         
misc
expenses      

         

     

         

Total
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NET PROFIT:
TOTAL REVENUE- TOTAL EXPENSES

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PROJECTED REVENUE

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