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Final Report

Name: Abdullah baloch

Hassan farooq qureshi
Ibrahim Sattar
Muhammad Sheraz
Muhammad Asif
E-mail: hfarooq607@gmail.com
Submitted to: Mr. Umar tahir khan

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 Acknowledgment
All gratitude and thanks to almighty ALLAH the gracious, the
most merciful and beneficent who gave me courage to undertake
and complete this task. I am grateful to almighty ALLAH who
made me able to complete the work presented in this report. It is
due to HIS unending mercy that this work moved towards
success. Then I would like to thank my all respected teachers for
providing me comprehensive knowledge about business
administration and also for providing me the opportunity to
complete my final report in SUZUKI motors layyah to enhance
my practical knowledge about SUZUKI sector of Pakistan. I am
also indebted to the whole staff of the SUZUKI centre Layyah
because without their help, I would not be able to achieve this
practical knowledge.

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 Dedication
This dissertation is dedicated to our loving parents and teachers
whose incessant love and encouragement enabled us to make
perpetual efforts for our dream accomplishment.

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 Introduction
(PSMCL) is a Pakistani affiliate of Japanese automaker Suzuki It is the Pakistani assembler and
distributor of cars manufactured by Suzuki and its subsidiaries and foreign divisions. Currently
Pak Suzuki is the largest car assembler in Pakistan. The firm was founded in September 1982 as
a joint venture between the government of Pakistan and suzuki motors japan, formalizing the
arrangement by which Awami Auto Ltd. had produced the Suzuki SS80 from 1982. Suzuki
originally owned 25% of the stock, and have gradually increased their holding; they now own
73.09%.[4] Pak-Suzuki was a joint venture between the semigovernmental Pakistan Automobile
Corporation (PACO), who had earlier overseen local assembly from kits. Pak Suzuki is the
market leader in Pakistan Automobile Market by having more than 60%(December, 2011) of
market share. Lacking serious competition, Pak Suzuki has had a market share of more than 50%
since its inception and has complete monopoly in the small car segment. Apart from giving
automobile related services like Suzuki Finance and Suzuki Insurance, Pak Suzuki also deals in
Pak Suzuki Certified Used Cars.
Having assembled both the Carry and Jimny locally since 1976, Suzuki's first locally built
product was the 800 cc ST90 Carry van and truck. 25,000 per year was the beginning
production. By 1984 the 1000 cc Jimny (SJ410) and 800 cc Alto/Fronte (called "FX") had been
added to the lineup, and a second plant was planned for 1985. Cars built by Suzuki Pakistan
often lack essential features which are standard in other cars, such as airbags, rear windshield
defogger and rear seat belts. In 2006, Pak Suzuki offered factory-fitted CNG two years after rival
Dewan Motors started offering the facility in their locally assembled Hyundai Santros. By 2012
the Pakistani-assembled Suzuki Mehran remained possibly the last car in the world which still
used a carburetted engine, but from the end of 2012 Suzuki Mehrans have been equipped with
EFI engines to meet the old Euro-II emission standards.As of 2017, the car still remains in
production. As a joint venture, Pak Suzuki is also investing in an automobile glass manufacturing
company.

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 Mission
Global Suzuki. The Group has the motto "Develop products of superior value by focusing on the
customer" in the first paragraph of its mission statement. The Group will continuously strive for
manufacturing of really valuable products appreciated by customers.
Vision

• Develop products of superior value by focusing on the customer

•Establish a refreshing and innovative company through teamwork

• Strive for individual excellence through continuous improvement

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 History
The firm was founded in September 1982 as a joint venture between the government of Pakistan
and Suzuki Motor Japan, formalizing the arrangement by which Awami Auto Ltd. had produced
the Suzuki SS80 from 1982. Suzuki originally owned 25% of the stock, and have gradually
increased their holding; they now own 73.09%. Pak-Suzuki was a joint venture between the semi
governmental Pakistan Automobile Corporation (PACO), who had earlier overseen local
assembly from kits. Pak Suzuki is the market leader in Pakistan Automobile Market by having
more than 60%(December, 2011) of market share. Lacking serious competition, Pak Suzuki has
had a market share of more than 50% since its inception and has complete monopoly in the small
car segment. Apart from giving automobile related services like Suzuki Finance and Suzuki
Insurance, Pak Suzuki also deals in Pak Suzuki Certified Used Cars.
Having assembled both the Carry and Jimny locally since 1976, Suzuki's first locally built
product was the 800 cc ST90 CARRY van and truck. 25,000 per year was the beginning
production. By 1984 the 1000 cc jimny (SJ410) and 800 cc Alto/Fronte (called "FX") had been
added to the lineup, and a second plant was planned for 1985. Cars built by Suzuki Pakistan
often lack essential features which are standard in other cars, such as airbags, rear windshield
defogger and rear seat belts. In 2006, Pak Suzuki offered factory-fitted CNG two years after rival
Dewan Motors started offering the facility in their locally assembled Hyundai Santros. By 2012
the Pakistani-assembled Suzuki Mehran remained possibly the last car in the world which still
used a carburetted engine, but from the end of 2012 Suzuki Mehrans have been equipped with
EFI engines to meet the old Euro-II emission standards.As of 2017, the car still remains in
production. As a joint venture, Pak Suzuki is also investing in an automobile glass manufacturing
company.

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 External analysis
Swot analysis
Strength:
 Highest Market Share
 Low Price Vehicles
 Resale of Local Assembled Cars
 Large Distribution Channels
 Rising per capita income with changing demographic distribution
 Highly Innovative and deep product line

Weakness:
 Scarcity of raw material
 Lack of coordination and linkage with Government/semi government supporting bodies
 Less focus on Looks and Design
 Less Technical Training Institutes
 Less distribution channels in sub urban areas

Opportunity:
 Large Market size to operate
 Global spare part market
 Space saving Small size CNG cylinders
 Increasing Demand for Cars
 Efficient EFI engines

Threats:
 Tough Competitors like Toyota and Honda
 Foreign Investment and setup production facilities
 Smuggling of Auto Parts
 Inflation rate
 Heavy Taxes
 Competition from cheaper imported cars
 Increase in Fuel Prices

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 PESTEL ANALYSIS
Uncontrollable environment are those external factors which can create hurdles
between us and our business. It is also called pest analysis, which is as follow:
Political Environment
Pakistan has to face lots of political ups and downs since its in
d e p e n d e n c e . S o m a n y governments have been overtaken by military personnel and
most of the time martial law was imposed on Pakistan. In this scenario no entrepreneur
was willing to invest in Pakistan except few. Due to such conditions, market
environment wasn’t helpful in Pakistan. The Pakistani government has never been
trustworthy for any investor.
Legal Environment
As all countries, Pakistan also has some legislation about each sector. But like
developing countries it is hardly being imposed by authorities. The corruption,
smuggling and black marketing have been supported by Government related officials. The
undue favor is given to those business men who have been politically affiliated
and hardly any legal suite is carried on against them. Such unethical activities destroy all
law and legislation.
Economic Environment
Pakistan, an impoverished and underdeveloped country, has suffered from decades of
internal political disputes and external ongoing conflict with Pakistan. However,
IMF approved the government policies, encourages by different foreign assistance and
renewed access to global market since 2001.By following these policies government succeed to
reverse the situation of economy during last five years.

Socio-Culture Environment
Pakistan has strong culture background and it has been follow in some particular
region of Pakistan strictly. But with the passage of time it is going to
change. Thoughts of people, choices, taste and style has been totally changed. If we talk
about the transportation source inPakistan, People use buses, pickups etc for
journey. They also have their own bicycle and b i k e s a n d l o t s o f p e o p l e a r e
p e d e s t r i a n . B u t n o w t h e p e o p l e w h o h a v e n ’ t a n y s o u r c e o f transportation
they also want something for their convenience because they wants to savetheir
time as much as they can. People want to use such vehicle which looks beautiful
andalso affordable.
Technological Environment
Technological factor also very important and we haven’t control on
i t . T e c h n o l o g y i s grooming with the passage of time. People also want that the product that
they have is full of technology.

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 Milestone 2016
 Completion of 50,000 Units of Government of Punjab “Rozgar Scheme”.
 Introduced Suzuki Cultus Limited Edition.
 Inauguration of Suzuki Booking Office & Facilitation Centre.
 Introduction of Suzuki GS 150 SE.
 1600cc Suzuki Vitara Launched.

Milestone 2017
 1400cc Suzuki Ciaz Introduced.
 1000cc Suzuki New Cultus Launched.
 Heavy Bike Suzuki GSX-R600 introduced
 Suzuki Motorcycle GR-150 launched.
 Suzuki New Cultus Auto Gear shift version launched.
 Suzuki Mega Carry introduced.
 Inauguration of New Delivery Yard at Port Qasim, Karachi
 Joint Venture Agreement signed between Pak Suzuki and Tecno Pack Telecom
PVT.LTD to set up Tecno Auto Glass Limited.

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 Products

Suzuki Mehran

The Suzuki Mehran is a globally retired small car manufactured and marketed by
Pak Suzuki Motors, a subsidiary of Suzuki in Pakistan. It is a rebadged second-
generation Suzuki Alto CA/CC71 which was sold in the Japanese and European market from
1984 to 1988.

Engine:

796 cc Efi engine (Euro II)

Length:

3,300 mm (129.9 in)

Width:

1,405 mm (55.3 in)

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Suzuki Ravi
Pickup version of the globally obsolete 1979–1985 Suzuki Super Carry. Sold only in Manual
transmission. The car is not sold in any other country outside Pakistan and was retired from
Japanese and European markets in the 1980s.

Suzuki Bolan
The Suzuki Bolan also called "Carry Daba" sold in Pakistan by Suzuki is essentially a local
version of the globally retired 1979–1985 Suzuki Super Carry. The car does not meet any
international safety standards - it lacks airbags, abs, and even rear seat belts. It is only offered in
manual transmission.

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Suzuki Wagon R
Pak Suzuki launched the new Wagon R on 18-April-2014 using the chassis code A1J310. It
comes with three variants of Wagon R – VX, VXR and VXL – in 9 body colours. The Wagon R
gets the 998 cc K10B three-cylinder Euro 2 compliant engine that develops 67 hp @ 6,200 rpm
and 90 Nm @ 3,500 rpm. It is paired to a 5-speed manual transmission.

Suzuki Cultus
A Second generation of cultus was launched in pakistan in 2017 after replacing obsolete cultus
first generation (2000-2017) the new cultus is a second generation and a rebaged version
of Suzuki Celerio which was launched in 2014.

Suzuki Swift
2010 to date. The third generation Swift has been launched by Pak Suzuki in 2010 after being
retired in all other countries. It uses the same M13A engine which liana has. The Pak Suzuki
Motors version of the Swift is a variant of the international 2004-2010 Suzuki Swift 1.3. The
Pakistani model lacks airbags, luggage area light, force limiters, UV glass, and rear view wiper

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and washer which was standard in the international version when it was being sold from 2004-
2010. The Swift is available in three trims: the DX (no alloy rims, different grill, no fog lamps,
and no matching color side view mirrors), the DLX (with alloy rims, different grill, fog lamps,
matching side view mirrors, and two options for navigation systems), and the Automatic (with all
the features and options of the DLX, however with an automatic gearbox). The third generation
swift has been discontinued in all other countries and Pakistan is the only country where it is still
being produced.

Suzuki Mega Carry

Mega Carry was a pickup version of Suzuki APV launched in 2017

Suzuki ciaz

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Suzuki vitara

Suzuki jimny

Motorcycles

Suzuki Sprinter ECO

110cc Basic features bike with EURO 2 engine technology.

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Suzuki Sprinter Standard
Upgrade model of Sprinter ECO.

Suzuki Sprinter Deluxe (Raider)

110cc bike with EURO 2 engine technology. Production started in the 4th Quarter of 2012.

Suzuki GD-110
110cc bike with EURO 2 engine technology. Currently being imported from China in CKD form
with price of 145,000 PKRs.

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Suzuki GD-110S
110cc bike with EURO 2 engine technology with electric start system. Currently being imported
from China in CKD form. Fuel average is 44 km/L Price Rs 131,000 But spare parts are very
expensive.

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 Organization structure

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 Corporate social responsibility
Pak Suzuki, acting as a responsible corporate organization; is committed to well being of the
society through its contribution in the field of education, health, promoting environmental care in
particular and to improve quality of life of underprivileged people as a whole.

Plantation in government school

Plantation not only enhances the beauty of environment but it also plays a positive role in
development of Healthy Environment; keeping in view this, plantation activity (under CSR
Program) has been completed in Government Boys & Girls Higher Secondary School Haji
Natho, in September. The Plantation project consist of planting 150 trees including fruit trees for
first time i.e. Mango & Sapodilla (chickoo) along with Cono-Carpus, inside and outside school;
also grass lawns have been made at several locations. During a visit to school on 11th October,
2017, Mr. Ghulam Farooq, Executive Officer –Supply Chain has formally inaugurated the
Plantation project under CSR by planting trees. The school management paid thanks to Pak
Suzuki management for their continuous support for the betterment of Education and
Environment of local community.

Donation to custom house

Under CSR, Pak Suzuki has donated Rs. 5 lac to Government of Pakistan Model Custom
Collectorate of Preventive Custom House Karachi, for the renovation of Edulji Dinshaw Road
Project on 27th October, 2015. The road was previously known as Nawab Mehtab Khanji Road.
The renovation project includes redesigning, reconstructing and beautification of the area to
stream line traffic, ease of congestion and to turn the street into fun place and social hub.
Policy
Pak Suzuki is committed to act responsibly, create value for it’s Stakeholders and to contribute to
economic development of Pakistan. Whilst enhancing the quality of life of our employees, we
also believe in positively contributing to local communities and society at large.

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 Suzuki Advertisement

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 Suzuki BCG Matrix

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 My Suggestions as a Manager

If I were manager out there I will just try to follow the Authority Matrix and try to follow the
rules and regulations. SUZUKI setup have both characterizes both Centralized and
Decentralized. I will make it more effective. And SUZUKI have the entire modern characteristic
to compete with the world.
Keeping in view the aforementioned hurdle / problems the following are some remedial
measures, which help to create a better system.
 All the tool of enforcement of strict financial discipline may be under taken in order to
monitor the whole system.
 All the records should be computerized and for this purpose special computer program
should be used.
 Employees should be equipped with up to date IT skills and for this purpose refresher &
training courses should be designed.
 The officer may be trained to adopt company culture soft-spoken, good relations with
customers and target oriented.

 There are very few programs for career development of the employees. People working
in one section or department from years are still with the same knowledge and style of
doing job. There should be proper career planning of employee that not only sharpens the
skills of the employee & improve its efficiency but also results in better and improved
output for the organization.

 Existing system is not up to the slandered and must be replacing with an efficient one..

Most of the SUZUKI personnel are non-professional; I suggest that the competent authority of
SUZUKI should be appointing professionals.

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 Conclusion

No doubt SUZUKI is enjoying monopoly but the time is came when competition will force
Company to change its policies to become favorite telecom service provider in the Market &
keep its current place & customer base. The actual working substances are the Human beings .It
goes without saying that Human resources are the most important in the organization and so does
the Human Resource Department .It integrate all the Activities and functions of the company like
job analysis, recruitment, staffing, training, Designing compensation package, employee’s
appraisal system. Human Resource Department plays the key role in the hiring, retention,
motivation and promotion of the employee’s .Actually it assigns the specified duties to the
specified persons in this age of specialization. Human Resource manager should be well versed
and confident in his field. He should be humane, well natured and have go face reading
capabilities .All this Ensures his success. He should be of the notion “victory is not everything,
but the way of fighting is.

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 Refrences
 www.wikipedia.com
 https://www.paksuzuki.com.pk/
 pakwheels.com
 www.slideshare.com
 Suzuki motors LAYYAH
 Ahmadsheikh788@gmail.com\

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