Ranking

of computer brands in the United States in 2012, by brand equity

80

70
65.06 64.91
61.01 60.05 59.58
60 57.94
Scores on scale of 1 to 100

50

40

30

20

10

0
Apple Hewlett-Packard Dell Sony Lenovo Industry Average
(HP)

Source Additional Information:

Harris Interactive United States; Harris Interactive; Between January 31 and February
© Statista 2019 20, 2012; 38,500 respondents; 15 years and older; U.S. conusmers;
Online survey