Statista Consumer Market Outlook

Acoustic Pianos & Stringed Keyboard Instruments

worldwide

Definition
This market segment includes Stringed Musical Instruments that are played using a keyboard. Acoustic Pianos, both
upright and grand, constitute the largest part of this market, which also includes harpsichords, spinets and
clavichords.
In-scope
■ Acoustic upright pianos
■ Acoustic grand pianos
■ Harpsichords, spinets and clavichords

Out-of-scope
■ Other musical instruments

Data
► EUR
► USD
► GBP
► AUD
► CAD
► CHF
► CNY
► JPY
► KRW
► INR
Definition
worldwide, Acoustic Pianos & Stringed Keyboard Instruments in EUR

Revenue in million €
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 1,509.99 1,550.97 1,592.63 1,635.02 1,678.00 1,721.33 1,763.66 1,806.25 1,773.71 1,859.45 1,929.46 1,987.76 2.53
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 0.88562 EUR/USD

Revenue Growth in percent

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Total 2.71 2.69 2.66 2.63 2.58 2.46 2.41 -1.80 4.83 3.76 3.02
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020

Average Revenue per Capita in €

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 0.22 0.22 0.23 0.23 0.24 0.24 0.24 0.25 0.24 0.25 0.25 0.26 1.46
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 0.88562 EUR/USD

Global Comparison - Revenue in million €

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 Rank
China 370.20 1
India 221.06 2
United States 179.91 3
Japan 75.86 4
Indonesia 65.24 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 0.88562 EUR/USD
Definition
worldwide, Acoustic Pianos & Stringed Keyboard Instruments in USD

Revenue in million US$

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 1,705.01 1,751.29 1,798.33 1,846.19 1,894.71 1,943.64 1,991.44 2,039.53 2,002.79 2,099.61 2,178.65 2,244.49 2.53
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020

Revenue Growth in percent

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Total 2.71 2.69 2.66 2.63 2.58 2.46 2.41 -1.80 4.83 3.76 3.02
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020

Average Revenue per Capita in US$

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 0.25 0.25 0.26 0.26 0.27 0.27 0.27 0.28 0.27 0.28 0.29 0.29 1.46
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020

Global Comparison - Revenue in million US$

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 Rank
China 418.01 1
India 249.61 2
United States 203.15 3
Japan 85.66 4
Indonesia 73.67 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020
Definition
worldwide, Acoustic Pianos & Stringed Keyboard Instruments in GBP

Revenue in million £
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 1,323.74 1,359.66 1,396.19 1,433.35 1,471.02 1,509.00 1,546.11 1,583.45 1,554.93 1,630.09 1,691.46 1,742.58 2.53
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 0.77638 GBP/USD

Revenue Growth in percent

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Total 2.71 2.69 2.66 2.63 2.58 2.46 2.41 -1.80 4.83 3.76 3.02
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020

Average Revenue per Capita in £

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 0.19 0.20 0.20 0.20 0.21 0.21 0.21 0.21 0.21 0.22 0.22 0.23 1.46
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 0.77638 GBP/USD

Global Comparison - Revenue in million £

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 Rank
China 324.54 1
India 193.79 2
United States 157.72 3
Japan 66.50 4
Indonesia 57.20 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 0.77638 GBP/USD
Definition
worldwide, Acoustic Pianos & Stringed Keyboard Instruments in AUD

Revenue in million AU$

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 2,223.62 2,283.97 2,345.32 2,407.75 2,471.03 2,534.84 2,597.17 2,659.89 2,611.98 2,738.24 2,841.33 2,927.19 2.53
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 1.30417 AUD/USD

Revenue Growth in percent

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Total 2.71 2.69 2.66 2.63 2.58 2.46 2.41 -1.80 4.83 3.76 3.02
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020

Average Revenue per Capita in AU$

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 0.33 0.33 0.34 0.34 0.35 0.35 0.36 0.36 0.35 0.36 0.37 0.38 1.46
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 1.30417 AUD/USD

Global Comparison - Revenue in million AU$

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 Rank
China 545.16 1
India 325.54 2
United States 264.94 3
Japan 111.71 4
Indonesia 96.08 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 1.30417 AUD/USD
Definition
worldwide, Acoustic Pianos & Stringed Keyboard Instruments in CAD

Revenue in million C$
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 2,213.00 2,273.06 2,334.12 2,396.25 2,459.23 2,522.73 2,584.77 2,647.19 2,599.50 2,725.16 2,827.76 2,913.21 2.53
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 1.29794 CAD/USD

Revenue Growth in percent

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Total 2.71 2.69 2.66 2.63 2.58 2.46 2.41 -1.80 4.83 3.76 3.02
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020

Average Revenue per Capita in C$

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 0.32 0.33 0.33 0.34 0.34 0.35 0.35 0.36 0.35 0.36 0.37 0.38 1.46
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 1.29794 CAD/USD

Global Comparison - Revenue in million C$

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 Rank
China 542.55 1
India 323.98 2
United States 263.67 3
Japan 111.18 4
Indonesia 95.62 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 1.29794 CAD/USD
Definition
worldwide, Acoustic Pianos & Stringed Keyboard Instruments in CHF

Revenue in million CHF

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 1,678.91 1,724.47 1,770.79 1,817.93 1,865.71 1,913.88 1,960.95 2,008.30 1,972.13 2,067.46 2,145.30 2,210.13 2.53
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 0.98469 CHF/USD

Revenue Growth in percent

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Total 2.71 2.69 2.66 2.63 2.58 2.46 2.41 -1.80 4.83 3.76 3.02
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020

Average Revenue per Capita in CHF

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 0.25 0.25 0.25 0.26 0.26 0.27 0.27 0.27 0.26 0.28 0.28 0.29 1.46
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 0.98469 CHF/USD

Global Comparison - Revenue in million CHF

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 Rank
China 411.61 1
India 245.79 2
United States 200.04 3
Japan 84.35 4
Indonesia 72.54 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 0.98469 CHF/USD
Definition
worldwide, Acoustic Pianos & Stringed Keyboard Instruments in CNY

Revenue in million CN¥

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 11,523.75 11,836.52 12,154.46 12,477.97 12,805.92 13,136.59 13,459.64 13,784.68 13,536.37 14,190.74 14,724.98 15,169.96 2.53
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 6.75876 CNY/USD

Revenue Growth in percent

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Total 2.71 2.69 2.66 2.63 2.58 2.46 2.41 -1.80 4.83 3.76 3.02
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020

Average Revenue per Capita in CN¥

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 1.69 1.72 1.74 1.77 1.79 1.82 1.85 1.87 1.82 1.89 1.94 1.98 1.46
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 6.75876 CNY/USD

Global Comparison - Revenue in million CN¥

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 Rank
China 2,825.23 1
India 1,687.06 2
United States 1,373.01 3
Japan 578.95 4
Indonesia 497.91 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 6.75876 CNY/USD
Definition
worldwide, Acoustic Pianos & Stringed Keyboard Instruments in JPY

Revenue in million JP¥

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 191,244.36 196,434.99 201,711.43 207,080.19 212,522.87 218,010.49 223,371.80 228,766.07 224,645.21 235,504.81 244,370.87 251,755.63 2.53
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 112.16615 JPY/USD

Revenue Growth in percent

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Total 2.71 2.69 2.66 2.63 2.58 2.46 2.41 -1.80 4.83 3.76 3.02
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020

Average Revenue per Capita in JP¥

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 28.05 28.48 28.91 29.35 29.79 30.22 30.63 31.05 30.18 31.34 32.21 32.89 1.46
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 112.16615 JPY/USD

Global Comparison - Revenue in million JP¥

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 Rank
China 46,886.64 1
India 27,997.90 2
United States 22,786.08 3
Japan 9,608.07 4
Indonesia 8,263.21 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 112.16615 JPY/USD
Definition
worldwide, Acoustic Pianos & Stringed Keyboard Instruments in KRW

Revenue in million ₩
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 1,927,385.28 1,979,697.10 2,032,873.67 2,086,980.77 2,141,832.76 2,197,137.78 2,251,169.72 2,305,533.88 2,264,003.30 2,373,447.71 2,462,801.02 2,537,225.62 2.53
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 1130.42488 KRW/USD

Revenue Growth in percent

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Total 2.71 2.69 2.66 2.63 2.58 2.46 2.41 -1.80 4.83 3.76 3.02
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020

Average Revenue per Capita in ₩

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 282.67 287.01 291.37 295.77 300.18 304.58 308.74 312.91 304.20 315.82 324.66 331.46 1.46
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 1130.42488 KRW/USD

Global Comparison - Revenue in million ₩

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 Rank
China 472,529.56 1
India 282,166.47 2
United States 229,641.06 3
Japan 96,831.41 4
Indonesia 83,277.73 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 1130.42488 KRW/USD
Definition
worldwide, Acoustic Pianos & Stringed Keyboard Instruments in INR

Revenue in million ₹
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 109,896.17 112,878.90 115,910.94 118,996.03 122,123.60 125,276.99 128,357.80 131,457.55 129,089.55 135,329.88 140,424.65 144,668.21 2.53
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 64.45487 INR/USD

Revenue Growth in percent

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Total 2.71 2.69 2.66 2.63 2.58 2.46 2.41 -1.80 4.83 3.76 3.02
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020

Average Revenue per Capita in ₹

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 CAGR in %
Total 16.12 16.36 16.61 16.86 17.12 17.37 17.60 17.84 17.34 18.01 18.51 18.90 1.46
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 64.45487 INR/USD

Global Comparison - Revenue in million ₹

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 Rank
China 26,942.82 1
India 16,088.64 2
United States 13,093.74 3
Japan 5,521.16 4
Indonesia 4,748.35 5
Source: Statista (Forecast adjusted for expected impact of COVID-19), May 2020, exchange rate: 64.45487 INR/USD