1) Global Piano Market

The global musical instruments market size was valued at 7.5 billion USD in 2018 (source
Grandviewresearch)

The following datasets include stringed musical instruments played with a keyboard,
acoustic pianos, harpsichords, spinets and clavichords.

The revenue in this market amounts to 2,003 million USD in 2020 and it’s expected to grow
annually by 3.9%.

A 4.8% revenue growth is expected in 2021, considering the impact of COVID-19 in the
market. (See graph 2)

1.Worldwide Revenue in million USD

2. Revenue growth in percent

The worldwide revenue in 2020 is 2,003 million USD (1.8% less than 2019) and most of this
revenue is generated in China with a market value of 418 million USD.

Canada occupies the 12th position with a market value of 33 million USD

2) Yamaha:

Yamaha Corporation is a leading global brand that competes in different industries such as
motorbikes, musical instruments, consumers electronics, etc., but with main focus on
manufacturing and selling musical instruments and other music-related products. Also,
Yamaha promotes education in its own well recognized Yamaha music schools across the
world.
Some of the key aspects of Yamaha’s value proposition is the effort on promoting musical
activities by developing music contests for different music styles; the introduction of
scientific methods for quality control on the production of its music instruments;
technological improvements for the in-chain production of the pianos.

Yamaha Pianos Product :

Yamaha Pianos Pricing: Reasonably price and is considered affordable by most of the
consumers. The varying degrees of price segments depends on the quality of products and is
fully justified.

Yamaha Piano Place: Spread across the world

Yamaha Promotion: Good quality and affordable price, huge number of sales promotions
and discounts