Sample Project Report PDF

2013
REPORT ON COMMUNITY DEVELOPMENT

PROJECT
PROJECT ADVISOR: MR. USMAN SADIQ
EXECUTED BY: THE PROFESSIONALS
 MUHAMMAD OMER MASOOD
 HINA WAQAR
 SABA ZAFAR
 ZOHAIB ASHRAF
 SAIRA ZULFIQAR
 ANAM IMTIAZ
 ALI SHAHZAD
2013
TABLE OF CONTENTS
EXECUTIVE SUMMARY .................................................................................. 4

INTRODUCTION ................................................................................................ 5
1. COMMUNITY DEVELOPMENT PROPOSAL ........................................... 7
a. NEED ASSESSMENT ................................................................................ 7
b. DESCRIPTION OF THE AREA ................................................................ 8
c. SURVEY OF TARGET COMMUNITY .................................................... 8
d. SURVEY RESULTS ................................................................................... 9
e. EXPLANATION OF CORE PROBLEMS ................................................. 9
f. ACTION PLAN ........................................................................................... 9
2. PROJECT PLANNING ................................................................................ 11

a. VISION ...................................................................................................... 11
b. MISSION STATEMENT .......................................................................... 11
c. VALUES ................................................................................................... 11
d. GOALS & OBJECTIVES ......................................................................... 12
e. MANAGEMENT TEAM .......................................................................... 13
f. STANDARD OPERATING PROCEDURES .......................................... 14
3. PROJECT MARKETING ............................................................................ 16

a. VISION ...................................................................................................... 16
b. MISSION ................................................................................................... 16
c. GOALS AND OBJECTIVES.................................................................... 16
d. SWOT ANALYSIS ................................................................................... 17
e. INTERNAL TARGET MARKET ............................................................ 17
f. EXTERNAL TARGET MARKET ........................................................... 18
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g. TARGET AUDIENCE .............................................................................. 19
h. TOOLS OF ADVERTING FOR INTERNAL MARKET ........................ 20
i. TOOLS OF ADVERTISING FOR EXTERNAL MARKET ................... 21
4. PROJECT FINANCING .............................................................................. 23
5. EXECUTION OF THE PLAN ..................................................................... 23
6. CONTINGENCIES/CHANGES MADE IN THE PLAN ............................ 24
7. ISSUES OBSERVED WHILE PLANNING AND EXECUTING.............. 24
8. RESPONSE OBSERVED BY THE STAKEHOLDER .............................. 24
9. ATTITUDES AND BEHAVIORS OF TARGET COMMUNITY ............. 25
10. PERCEPTIONS/EXPECTATIONS .......................................................... 25
11. SUCCESS RATE OF THE PROJECT ..................................................... 25
12. CONCLUSION ......................................................................................... 25
13. APPENDICES ........................................................................................... 26
I. QUESTIONNAIRE ................................................................................... 27
II. PHASE WISE PICTURES..................................................................... 31
III. FINANCIAL PLAN ............................................................................... 37
IV. DOCUMENTRY .................................................................................... 38

2013
EXECUTIVE SUMMARY
This report is detailed explanation of the community development project of our module of
“leadership and community development” under the supervision of our honorable professor
Mr. Usman Sadiq. The project is about the community development we did in the village
near ring road named as “Marl Mari”. We have developed the education sector of the
community with best of our effort. This report comprises of the details of the whole plan as
well as execution of the plan. There were different issues to be resolved in prospect of the
community but seeing the broader view and trying to touch the basis of origin of every
problem we choose education sector of the community to be developed at first as if the
growing generation is given the tools to solve their issues then issues would be solved with
the help of community themselves as their involvement is the key to the solution of their
problems. We under the guidance of our project director started with finding the core
problems of the community only school. After a detailed survey and multiple interactions
with the students as well as with the faculty of the school, we came up with the clear view of
the problems being faced by them hence getting them written, we started finding solutions to
the and solutions we got were repairing of class windows and doors, sports material for the
school kids, and awareness sessions and interaction with them so that they could be aware
about the future waiting for them. Getting these all converted into execution of the solutions
we had made allots of effort and hard work to get the desired result. As expected we were
successful in achieving our set goals. We also do have some recommendations for further
improvement of the community as the roads in the community are the first problem of the
community and clean water availability is another huge problem in the community. Rising
problem is the spread of diseases which is due to unavailability of garbage dumping facilities
and community as well as authorities both are not showing concern to it which is turning this
problem in slow poison for the future generations so these are the things to be looked as soon
as possible in prospect of the community development.

2013
INTRODUCTION
This report is about the community development project. In which we provide the basic
things to the Government Girls Middle School in Marl Mari village Lahore, Pakistan to
improve their quality of education because education is the most important part of our lives.
All over the world education is consider to be the foundation for growth and development of
the country and people. The literacy rate all over the world is 83.7% in 2012. The literacy rate
of India is 74.04% and China is 92.2%. These are those two countries which get the
sovereignty with Pakistan but their literacy rate is higher than the Pakistan. The literacy rate
of Pakistan is 55%. Still in Pakistan the literacy rate is not higher but it’s better than the
previous years because now the people are aware from the importance of education. The
literacy rate of Punjab is 68% and Lahore is 86% but in Marl Mari village Lahore the
education level is very low, infrastructure is very poor. No availability of latest technologies
like computer labs and laboratories. Children are just only getting the school level education
because there is no availability of college and university in this area.
This report is being written to describe the overall working on the education of the
Government Girls Middle School in Marl Mari village. Through this report we will aware the
people internationally that we are working on the education of Pakistan to improve its literacy
level and make it a developed country and aware the people nationally that education is very
important for the people of Pakistan because it raises the productivity and efficiency of
individuals and thus produces skilled manpower that is capable of leading the economy
towards the path of sustainable economic development. This report also emphasis that we
should also work on the education of the neglected areas of Pakistan because education is the
significant factor that plays a leading role in human development. It promotes a productive
and informed community and creates opportunities for the socially and economically
neglected sections of society. Through this report we can also aware the NGO’s to work for
this area of Lahore.
The project was conducted by the students of “Superior University” Commerce Department
under the supervision of the “Leadership & Community Development” subject advisor “Sir
Usman Sadiq.” A group consisted of 7 students of “7th A” B.Com (Hons).
For working on the “Leadership & Community Development Project” we selected the Marl
Mari village Lahore, Pakistan situated near the Wahga Border. Our group firstly visited the
Marl Mari village to meet with their people, to discuss about their problems and get their
LEADERSHIP AND COMMUNITY DEVELOPMENT | INTRODUCTION 5

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views related to our community development project. We received both the negative and
positive responses from people. After that we conducted our second visit in the village with
our instrument which was questionnaire to get their views about the specific problems of
village. During interview we also got some requests regarding the provision of some
accessories for village like chairs for mosque (but that was not the part of the results). Then
we compile the results of all the questionnaires in excel to the get the weight age of their
problems. The results shows that different types of problems contains the different weight age
but our focus was on those problems got highest percentage because those were the major
problems of Marl Mari village. We started to work on those major problems, getting
information about it but after a lot of effort we did not select those problems due to some
contingencies related to both the village infrastructure and execution.
Finally, the problem we selected for the project is to improve the education of village by
providing the primary resources to the Government Girls Middle School. In which we
improve the infrastructure of the school and also provide such things which help the students
in their education, improve their mental ability and make them physically strong. For
executed this project we raise the funds through our personal resources.
At last, we achieved our goal of improving the education of one of the neglected area of
Pakistan by executed our project on 6 Feb, 2013 in Marl Mari village. We provide them such
things which improve the infrastructure of school and also improve the mental abilities of
students. The people of Marl Mari village and specially the teachers of Government Girls
Middle School were very happy. They were very obliged and thankful to us for such a kind of
working. They expressed their feelings by saying that: “They are very happy that we select
their school for our community development project.
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1. COMMUNITY DEVELOPMENT PROPOSAL
Further description is given in the phase wise sequence as given below:
a. NEED ASSESSMENT
The first and the most important part of our whole work was need assessment in the target
community. It is multi dimensional word having multiple meanings and approaches. A needs
assessment is a systematic process for determining and addressing needs, or "gaps" between
current conditions and desired conditions or "wants". The discrepancy between the current
condition and wanted condition must be measured to appropriately identify the need. The
need can be a desire to improve current performance or to correct a deficiency.
A needs assessment is a part of planning processes, often used for improvement in

individuals, education/training, organizations, or communities. It can refine and improve a
product such as training or service a client receives. It can be an effective tool to clarify
problems and identify appropriate interventions or solutions. By clearly identifying the
problem, finite resources can be directed towards developing and implementing a feasible
and applicable solution. Gathering appropriate and sufficient data informs the process of
developing an effective product that will address the group’s needs and wants. Needs
assessments are only effective when they are ends-focused and provide concrete evidence
that can be used to determine which of the possible means-to-the-ends are most effective and
efficient for achieving the desired results.
A needs chain model is composed of aligned horizontal and vertical processes in which there
are four different kinds of needs that describe and identify the ultimate performance goal,
solutions, and what might affect these solutions. These needs include
a. Performance need: A state of existence or level of performance required for

satisfactory functioning.
b. Instrumental need: An intervention, product, or substance that is required to obtain a

satisfactory level of functioning in a particular context.
c. Conscious need: Need that are known to those who have them.
d. Unconscious need: Need that is unknown to those who have them.
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DEVELOPMENT PROPOSAL
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Also, it has four vertical factors that consider
1. Organizational need: Needs that usually pertain to behavior or tangible outcomes,

such as market share or sales target.
2. Individual needs: Needs that usually pertain to the individual’s attitudes about the
organization or himself, such as job satisfaction.
3. Causes.
4. Level of objectivity for all needs: The objectivity level requires all needs to have a
certain level of objectivity and to be based on deep investigation or further analysis.
b. DESCRIPTION OF THE AREA
Within the boundaries of Lahore, there exists a highly neglected area named as “Marl-Mari”.
The Village is situated 30-km from Lahore Cantt towards Wagha Border. Total Population in
the Village is about 10,000 and approximately 600 houses in the Village. The Literacy rate in
the village is extremely low and most of the Villagers are only intermediate while rests of the
person are middle passed. The basic necessities of Life like Electricity, water and gas are not
in a perfect condition. The road that connects the village with the city is almost
unconstructed and villagers have to face lots of problem. There is total 2 Mosques in the
Village which are in a Good Conditions. Education facility is not according to the standards.
There are only two government schools, For Girls up to 8th Class and for Boys up to 5th.
There is no school in the village up to matriculation. Private schools are present but have
poor Infrastructure. There is no medical facility provided neither from government nor from
private sector. There is no source of sanitation and water collection from government. Most
of the houses have water bore holes itself. But due to non-availability of electricity, bore
pumps does not work. Water from ground level is 200-ft for washable and other purpose
where as 300-ft for drinking purpose. There is no filtered water facility in the village and
villagers have to drink the unhealthy water.
c. SURVEY OF TARGET COMMUNITY
Our targeted place is Marl-Mari village which is situated near Wagha border. This village is
neglected by government, this village perform important role in Pak-Indo war in 1965. We
face lots of problems in the process of reaching there; the village is far from main ring road

2013
about 6-km. Roads were a little rough than usual. Government activity is quite inactive there.
The problems that we faced were that of water, sewerage, no-existent waste management,
street light issue. Most of the people lack employment and medical advice isn’t available as
well. Our survey was conducted on 18th of Dec, We conduct interview with questioner and
pictures. Mostly our respondents are shopkeeper and old people. They briefly explain the
problems of village. Village respondents are very familiar with us.
 Sample size is 31 respondents

 Tool used for obtaining data was Questioner and Interviews.
d. SURVEY RESULTS
These three problems have the highest weight age so they are the core problems.
 Place for Dumping garbage

 Facility for providing Safe & healthy drinking water
 Poor Infrastructure of Community Schools
e. EXPLANATION OF CORE PROBLEMS
 Proper place for dumping garbage
After the analysis of survey results we found that people of Mal Mari give highest weight age
to the problem that there is no proper place for dumping the garbage which creates an
unhealthy environment and causes many diseases. The weight age of this problem is 134.
 Safe & healthy drinking water
The second core problem with second highest weight age is that the village does not have the
safe and healthy drinking water. This unhealthy water is causing many diseases. The weight
age for this problem is 133.
f. ACTION PLAN
During our project for the purpose we had initial visit to our target community, two members
of our group went there and had brief discussions and initial interviews with the people of the
community trying to let them identify their need prospects with whom they are not
entertained and what are their priorities in this prospect. We had excellent discussions with
the old people of the community and the youth of the community was also very supportive as

2013
well. Different problems were identified in our visit and we also assessed their different basic
needs yet to be provided. After spending a full day with and in the community we came back
home. After this effort we were more energized and committed to the best results for this
project. Need step was of making a questionnaire and finalizing that which needs to be
fulfilled first or which problems deserves maximum priority to be solved immediately. The
problems which were identified were garbage dumping, clean water yet to be provided, high
spread diseases and medical facilities. Taking these we created a questionnaire and had
another visit to the community and made them filled by the target community, it is to be
identified here that we had a tremendous support of the community and were warmly
welcomed by the community. Getting the objective of the day, we came back and started
analyzing and evaluating the results from the questionnaire. After evaluating and marking the
results we had a brief discussion on deciding that which are the things to be done in
accordance with our budget that we created from our different project sponsors. After a long
discussion water filtration was gained maximum votes from our all members as well from our
project stakeholders. In addition to this we decided in betterment of mosque in the
community and anti disease sprays in the community to be done on immediately basis. Let
our project director of these efforts in form a report and a presentation, we are asked by him
to revisit the community and target a specific part or the problem of the community hence we
again visited the community and started from the beginning, during this we were given a
chance to visit the only government school in the community. We were stunned to see the
condition of the school as it class rooms having no seats and broken doors, windows without
the glass in them and strong breeze of winter freezing the children, no sports material
availability, no teaching kit for the teachers, no water for drinking as well as cleaning
purposes.

2013
2. PROJECT PLANNING
For the Purpose of Development and providing education with quality

standards, we have launched our foundation named as “TAMEER-E-
MILLAT” which will work for betterment of education in the rural areas of
Punjab.
a. VISION
To implement sustainable educational reformation program (ERP) that provides quality

education in the devastated areas of Pakistan.
b. MISSION STATEMENT
To develop and improve the living standards of rural communities by:
1. Provide quality education with international standards.

2. Create an environment that supports teaching and learning.
3. Setting educational programs that would encourage students to read critically, reason
analytically and communicate persuasively.
4. Improving Physical infrastructure of Community Schools.
c. VALUES
 Mutual Respect: We treat all individuals with respect, dignity and fairness.
 Voluntary Service: A voluntary relief movement not for financial gain but for spiritual
gain.
 Quality of Work: We strive to provide the highest quality service to the community.
 Impartiality: makes no biasness as to nationality, race, religious beliefs, class or
political opinions.
 Teamwork: We strive to create a climate in which all our staff can work closely.
LEADERSHIP AND COMMUNITY DEVELOPMENT | PROJECT PLANNING 11

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d. GOALS & OBJECTIVES
Tameer-e-Millat welfare foundation has an educational reformation program (ERP).“The

purpose of ERP is to provide awareness, skill, and knowledge. The core feature of this
program is to produce human capital in the targeted areas with the support of all stakeholders:
educationists, community, employers, donors etc.
Following are the targeted goals which come under our organization:
1. To establish an association of schools in the mistreated areas that will be helping to

achieve the quantity and quality of education.
2. To grant the missing facilities to various community based local schools i.e.
infrastructure, table, chair, uniform, shoes, pencils, food).
3. To give special attention on teachers for their continuous acquiring of relevant
knowledge and the art of teaching.
4. To improve the English language and computer literacy skills.
5. To give special reports on educational reformation issues such as syllabus
improvement, examination patterns for better outcome.
6. To convince community by media awareness campaigns to complete at least
secondary education of their children.

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e. MANAGEMENT TEAM
Chief Executive
Officer (CEO)
General Manager
Finance
General Secretary Chief Operating
Officer (CEO)
Director Finance Manager

Accounts
Administrator Director HR Marketing Project Director ERP Manager IT Manager

Director Director Internal Audit
(MIA)
Office Boys
Senior Marketing Incharge IT Officer
HR Manager Project/Si Trainer
Internal Audit
Security Manager te
Guards Advertising Manager
officer Project Audit Officer
Sweepers HR Officer Coordinator
Creative
Officer
2013
f. STANDARD OPERATING PROCEDURES
These SOPs have been developed to describe the standard mechanisms for major activities
out and sub outputs in remote area for all Programs. The document intends to facilitate field
teams, program management unit and program management team.
Following are the SOP’s of Tameer-e-Millat Welfare Foundation:
1. SOPs for Training/Workshop and Exposure visit
1.1. Communication department of Tameer-e-Millat Welfare foundation will develop a

yearly training calendar giving tentative dates and titles of trainings based on yearly
work plan.
1.2. Communication department will be responsible to develop, maintain and distribute
training plans for all trainings/workshop/ in ERP program.
1.3. A training/workshop checklist must be prepared before every training event to
ensure completion of all necessary requirements for the training.
1.4. Nomination forms for the trainees must be sent along with Invitation letters to
organizations, agencies and departments.
2. SOP for Social Mobilizations
2.1.Site Manager will ensure to collect all relevant data about the human habitations
(towns, villages and hamlets) of their respective Sites. They will develop GIs Maps
showing distribution of those dwellings with different data layers concerning
households, land use patterns, livelihood patterns, location of social services such as
villages, schools, hospitals/Basic Health Units etc.
2.2. Site Managers will also document the list of local NGOs, Community-Based
Organizations, village organizations and other traditional Community institutions.
2.3. Site Manager will develop visit plan to proposed villages and will inform the
community about an introductory meeting.
2.4.Hold meeting with the community, introduce program and ask their feedback.
2013
3. SOP For Communication & Awareness
3.1. Development of Communication and Awareness Strategy

3.2. Developing C&A action plan for the selected remote area to be developed.
3.3. Collecting the information about the present C&A plan implemented
3.4. Development of Awareness material
3.5. Development of annual C&A calendar based on annual Work Plan.
4. SOP for Field Research and Report
4.1. Firstly a remote area will be physically identified for the community development by
using different ways.
4.2. For the purpose of location analysis, survey team will be made which will be
escorted by site manager along with project coordinator.
4.3. Initial survey report will be made in which demographics of area is obtained and
problems are highlighted.
4.4. Next step is of Group Discussion with Site manager and executive program director
along with the survey team members.
4.5. For comprehensive survey, different survey tools will be used for data collection.
Survey tool will be selected after seeing the literacy level of the community people.
4.6. Data collected is then analyzed through statistical methods and software’s (SPSS) or
by using Ms-Excel (Advance techniques).
4.7. A comprehensive report is prepared in which results are given with interpretations.
5. SOP for Project Execution
5.1. After completing the research work, project execution phase begins with the
selection of problem to be resolve.
5.2. In case of teachers training and education reformation, all setup is made including
awareness and marketing campaign two weeks before the execution day.
5.3. During execution day, discipline is strictly followed by the team.
5.4. The survey team is supervised by consultant education who have to give briefing to
Director ERP.
5.5. Manager Monitoring and Evaluation will conduct field visits as per work plans
approved by the Program Coordinator.

2013
6. SOP for Report Writing
6.1. These procedures are applicable to all reports, whether published, printed or desktop
under Tameer-e-Millat Welfare Foundation. Specific procedures are required as they
ensure that documents:
 Are uniform and easy to read;
 Accurate in terms of organizational standards such as use of logos & messages
 Contain a minimum of errors as reduced through consistency;
 Are characterized by completeness and Contain greater accuracy
7. SOP for Annual Progress Reporting
7.1. All Annual Reports must conform to the following format:

 Use A-4 page, font Times New Roman 12 for text, and 10 for tables, headers and
footers. Margins left 20mm, right 20mm, top 20mm, and bottom 15 mm with a gutter
5mm.
 Print on one side only
 Use single weight of paper (to agree)
 Pictures must carry brief descriptions (captions)
3. PROJECT MARKETING
a. VISION
To support children become intellectuals, develop a sense of understanding and realize their
moral responsibilities.
b. MISSION
To guiding and providing healthy learning atmosphere at their school by training of teachers
and renovate the school building, provide basic facilities.
c. GOALS AND OBJECTIVES
Our marketing objective is to provide the quality of education and improve the
infrastructure of education in our target community. To this purpose we awake the
community people about the Tameer-e-Millat project with professional manners because
when they aware appropriately then we achieve our aim effectively.
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Following are some goals to achieve our objective:
 Through banners and flexes we achieve the responsiveness of internal target

community.
 We provide the stickers relating about our team efficiencies to persuade the target
community.
 T-shirts and caps also used for the awareness of target community both internal and
external.
 And same case in the SMS activity used for the alertness of both internal and external
target community.
 We also awake our external community through online system. For this purpose we
make a Face book page and website relating about our project.
d. SWOT ANALYSIS
SWOT is the abbreviation of strengths, weaknesses, opportunities and threats. Here, we

analyze the SWOT’s of two target markets.
e. INTERNAL TARGET MARKET
Marl Mari Community
Strengths Weaknesses
 People of Marl Mari community  Marl Mari community is not

are very cooperative. financial strong.
 Large volume, cheap and skilled  They are not socially aware due
labor is available. to the lack of education.
 The unemployment ratio is very  The physical and social
low. infrastructure is very poor.
 Good condition of agriculture  Unapproved dumps.
sector.  Educational standards are very
poor and children are suffering
a lot.
Opportunities Threats

We can improve their education  The people of Marl Mari
system by providing them basic community are very culture
educational facilities and make oriented. So, our working
them a qualified society. should not against their culture.
 We can conduct teachers  Due to lack of awareness it is
training program which difficult to attract the people
improves the education regarding the promotion of our
standards. project.
 We can improve their social and
physical
LEADERSHIP COMMUNITY DEVELOPMENT| PROJECT MARKETING
AND infrastructure. 17
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EXTERNAL TARGET MARKET
Government, NGOs, Other Universities, Globally
Strengths Weaknesses
 Government and other NGO’s  It is difficult to approach all the

will aware from this area of sectors of external market.
Lahore.
Opportunities Threats
Weaknesses
 External target market can  May be the Government will
support us financially. not support us.
 May be some people provide  NGO’s can create hurdles in our
their services voluntarily. project execution.

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f. TARGET AUDIENCE
The target audience in which we carry out the advertisement for the promotion of our project
is given in the following hierarchy.
Target Audience
Internal Audience External Audience
Government NGO’s of Other Global

Superior of Pakistan Universities
Marl Lahore ly
University of Lahore
Mari
Lahore
Commun
ityaudience
Internal
We promote our project in following two sectors of internal market:
 Marl Mari Community

 Superior University Lahore
Marl Mari Community

We will arrange the promotional activity in Marl Mari Community in which we will execute
our project. The advertisement is too aware them that we are working here for their
development.
Superior University
As we are the students of superior university so the other students and the teachers should
also know about this activity. Through this promotion we can also raise the funds for our
project.
External Audience
We promote our project in following sectors of external:
 Government of Pakistan

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 NGO’s of Lahore
 Other universities
 Globally
Government Of Pakistan
We promote our project among the government of Pakistan to aware them regarding our
community development project. Through this promotional activity they are also aware from
this remote area of Lahore and can work in future for their development.
Ngo’s Of Lahore
Through our advertising tools we promote our project within the NGO’s of Lahore. The
promotion among NGO’s is beneficial from two ways. Firstly they are aware from this
remote area of Lahore and secondly they can help us in this development project.
Other Universities
By personal visits and use of advertising tools in other universities of Lahore we will promote
our community development project. Through this activity they will not only know about the
superior university but also about this project which is for the well being of the community.
Globally
Globally we promote our project through our welfare foundation website so the people of
other cities of Pakistan and people of other countries aware from our community
development project. We also use the source of Face book and twitter to promote our project
within our friends and family.
Tools of Advertising
Here we segmentized our target market in internal audience and external audience. And we
will use different tools of advertising for both of them. We just incorporate our business
operations and we started with a small amount of capital by keep in mind that we carefully
utilized the funds on all the foundation’s activities. We are advertising our foundation on
medium level not on large level because we have limited funds.
g. TOOLS OF ADVERTING FOR INTERNAL MARKET

In our internal market there are the community and the location where we are located. We are
as students, going to start a foundation that’s why our University “Superior University” is
also internal market. For internal advertising we will use these tools:
 Banners
 flex

2013
 SMS
Banners
The banners will write in Urdu language because the residents of the community are not
familiar to English language. Banners will be in standard size 2 meters length and
approximately Rs. 120 per banner. We will design 3 banners and their total cost will be Rs.
360. Name and logo of the foundation, slogan will be written on banners. A short
introduction of foundation and the school name where we execute our project will also write
down on the banners in Urdu. And a contact number of foundation also mention on banners.
Flex
Flex is used for advertising in internal market. Flex will be of size of 2*15 and will be placed
in Village for giving information to community peoples that our foundation is working for the
betterment of their society.
SMS
We will also use SMS packet for the adverting. SMS will deliver from foundation’s own cell
number which is 0323-8830085 and weekly message package will use for this purpose. The
SMS will in English language.
Caps And T-Shirts

Caps and T-shirts will also design for the purpose of identification of our foundation team
because at the time of execution of project team will wear them. Caps and T-shirts will in the
official color of foundation, name and logo will print on them. Initially we will print only 4
caps for girls and T-shirts for boys. Per cap cost is Rs. 80 and per t-shirt cost is Rs. 400.
h. TOOLS OF ADVERTISING FOR EXTERNAL MARKET

If I am talk about external market so there are other NGOs, Government and other
Universities under this head. Globally recognition and identification is very important for a
foundation because by these funds and donations will increase. For external market we will
use these tools of advertising:
 Facebook page of foundation

 SMS

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Face book page

We will use social media for the purpose of advertising in external market. Most of the
computer users are also use these social websites and facebook is one of them and highly
visited site. The reason of using facebook page as an advertising tool is that huge traffic on
this site. On the page name logo, slogan and daily activities, operations will upload.
SMS
We will use the same SMS message which we used for internal market and send it to our
NGOs and some organizations. Foundation’s same number and message package will use
here.
Budgeting and resources

Sr. no Item Quantity Size Per unit price Total cost
1 Banners 3 2 miter 120 360
2 Flex 1 9x15 2500 2500
3 Caps 4 Medium 80 320
4 T-Shirts 3 Medium 400 1200
Resources for this entire project are donations from public, some companies and educational
NGOs.

2013
4. PROJECT FINANCING
For development of community school in the targeted area of village, a complete budget is
drawn which consist of operating cost, marketing cost and other expenses. Operating cost
consists of purchased material like window mirrors, sports material and door curtains
(chikhain). Total operating cost calculated is 11,720/-. Marketing tools consist of Caps,
zippers, flexes and banners. Marketing is done to promote our foundation who is fulfilling its
duties. Total Marketing cost is Rs. 4,350/-. Other Cost consists of carriage, fitting expenses
and miscellaneous expenses. Total budget calculated is Rs. 22,570/-. For meeting all the
given expenses, our group decided to visit different companies for sponsorship and each
member individually collected donations from different resources. Our major sponsor was
Ali-Zaib Glass factory, they have given us the 75% of relaxation is purchasing the window
mirrors.
5. EXECUTION OF THE PLAN
We wish every day was like that day when we executed our project because that was the day
when we did something for the humanity which give us spiritual satisfaction and dignifies us
in our own eyes.
6th February, 2013 was the bright sunny day we all were very happy because of this noble
cause. At 9:00 am we were on our way. Before reaching to the target community we
purchased all the material required for the execution of our project. It includes water tank,
mirror for the windows, sports material and curtains (chikhain) for the doors. Our whole
group with this material reached to the target community (Government Girls Middle School
Marl Mari village) at 11:30 am. There, we had a warm welcome from the principal and the
teachers of the school. They arranged a small tea party for our group members.
After that refreshment we started to execute our project. Firstly, the carpenter fitted the entire
mirror in the windows, and the peon of the school fitted the curtains (chikhain) on the door.
Then the plumber fitted the water tank and makes all the necessary connections for water
supply. All the working related to mirrors, curtains and water tank fitting was in our
supervision. Then we handover the sports material to the teacher but we also did a small
LEADERSHIP AND COMMUNITY DEVELOPMENT | PROJECT FINANCING 23

2013
activity with the children of the school. In which we played Badminton and carom board with
them.
The principal, faculty and the children of the school were very happy. They were thankful to
us that we selected their school for our project. Our goal to serve the humanity was achieved
and with this spiritual satisfaction and happiness that the project was done in a best way we
left the school at 4:30 pm. Highlighted part of the day was that we were not tired at all in fact
we all were very relaxed and happy on choosing the right target community and for our
working because it will provide the long term benefit to community. .
6. CONTINGENCIES/CHANGES MADE IN THE PLAN
As identified in the above discussion that initially were thinking to target the whole
community but later on the guidance of our project director we decided to target a specific
part of the community so we decided to choose the education sector to be improved in the
community as it was facing the problems that needed immediate attention. This was the only
change that was made in the plan.
7. ISSUES OBSERVED WHILE PLANNING AND EXECUTING
The issue we faced at most was getting our project sponsored. Initially it proved to be a
problem but we decided that if we are not a getting a full time sponsor for the project then we
should try to get different sponsors for different needs in the projects like we got sponsored
by “Worth Books And Sports Point” for our sports material and for the glass of the windows
we were sponsored by “Ali Zaib Glass Factory” while donations were appreciated by
different people also.
8. RESPONSE OBSERVED BY THE STAKEHOLDER
Response from the target community was very good indeed. Initially it was at its peak when
we were targeting the whole community but later on it decreased a bit when people came to
know that we would be targeting education sector only but with the awareness of the value of
it by marketing of the project in the community, community and our stakeholders’
appreciation level again raised up.
LEADERSHIP AND COMMUNITY DEVELOPMENT | CONTINGENCIES/CHANGES 24

MADE IN THE PLAN
2013
9. ATTITUDES AND BEHAVIORS OF TARGET COMMUNITY
Right from the start till the end target group has been tremendously supportive and
appreciating. In our last visit as on execution day, community was there for us boost our
morals up while we were executing our project with maximum of our energy and effort
10. PERCEPTIONS/EXPECTATIONS
We wanted to target the whole community but due to lack of resources and financial support
from the community as well we were forced by conditions to target a group rather then whole
community. This is where our expectations fell short of our goals else we are convinced on
the satisfaction level we gained from the solution of the problems of our targeted group or
sector in the community.
11. SUCCESS RATE OF THE PROJECT
The project has been a great success for us as when the execution was done our target
audience was completely satisfied with our efforts and appreciated us with best of their
regards and honor for our whole team.
12. CONCLUSION
After making this project we learn many thing from it because now a days each and
every institution need skills about every things so this assignment gave us a sense about
making well assignment by using all the skills e.g. Marketing, leadership, community
development, Management and Financial Management really gave us an extraordinary
knowledge about basic techniques of how to make a plan and a good strategy give us to make
a better community. As you know that we are currently working on our Community
Development Project. This project is all about the identification of problems and crises faced
by the villagers and provide them with the complete solutions. For this purpose, a Village
was selected that is 30 Km from Lahore name “Marl-Mari”. A Survey was conducted with
the help of Questionnaire and interviews. Our population was in Marl side and sample size
was 50 respondents. After completing the survey, questionnaires were observed and results
are calculated by using SPSS software. Then we developed some advertisement tools that
LEADERSHIP AND COMMUNITY DEVELOPMENT | ATTITUDES AND 25

BEHAVIORS OF TARGET COMMUNITY
2013
fulfilled our target that we aware our community in professional manners. At the end we
finally execute our project in our target community that is Marl-Mari.
We achieved all of the objectives through marketing tools and final execution that they prove
of my team hardworking and punctuality. And at the end we say that may Allah blessed him
and give us more opportunities to do these types of projects in our lives.
13. APPENDICES
LEADERSHIP AND COMMUNITY DEVELOPMENT | APPENDICES 26

2013
I. QUESTIONNAIRE
DEAR PARTICIPANT
We are currently working on our Community Development Project. This project is

considered as our final project for “Leadership & Community Development” subject. The
core objective of carrying out this Survey is to find out the foremost problems in the Village
name “Marl Mari”. Your answers to the following questions will helpful in understanding
and preparing a Strategic Master Plan for your village. The survey will be used as a tool and
responses will be kept confidential. It would take only 5-10 minutes to fill out the Survey. We
would be very obliged for your Consideration.
Regards
Group Leader

2013
Location Name: Marl-Mari Village
Name (Optional) Mr. / Ms. / Mrs. ________________________________
Gender
 Male  Female
Age (Years)
 20---30  31---44.  45---59  Above 60
Qualification
 Middle  Matric  Intermediate  Graduate
Are you the permanent resident of this village?
 Yes  No
Please indicate how strongly you agree or disagree with each statement using the scale
provided.
Please Circle the numeric 1, 2, 3, 4, or 5 in the appropriate column.
Scale
Strongly
Strongly Disagree Disagree Neutral Agree
Agree
1 2 3 4
5
VARIABLES
PHYSICAL INFRASTRUCTURE
1 Are you fully satisfied with the living life style in this village? 1 2 3 4 5
2 There is a proper sanitation system in the village? 1 2 3 4 5
Local community is provided with complete facilities for basic need

3 1 2 3 4 5
i-e (water, electricity and gas)?

2013
4 There is an appropriate way for dumping the garbage? 1 2 3 4 5
5 A place should be defined for dumping the garbage? 1 2 3 4 5
6 Roads and transportation systems are in good working condition? 1 2 3 4 5
Are you satisfied with the facilities provided in the village’s

7 1 2 3 4 5
mosque?
Street lights are becoming the necessity of the village for easy
8 1 2 3 4 5
travelling?
SOCIAL INFRASTRUCTURE
Are you satisfied with the medical facility available in Marl Mari
9 1 2 3 4 5
village?
10 Medical Dispensary must be built on urgent basis in the Village? 1 2 3 4 5
Do you want the seasonal anti-disease spray in the village to stop the
11 1 2 3 4 5
growth of dengue and other diseases?
Villagers are completely known about the latest diseases caused by

12 1 2 3 4 5
pollution and un-healthy water?
There is an appropriate way to collect and drink the safe and healthy
13 1 2 3 4 5
drinking water?
Safe and Healthy drinking water facility should be provided to

14 1 2 3 4 5
community of this village?
Are you satisfied with the educational facility provided in the

15 1 2 3 4 5
village?
Schools are well-equipped with primary needs and latest

16 1 2 3 4 5
infrastructure?
ECONIMICAL INFRASTRUCTURE
17 Young Bloods are satisfied with the employment facilities? 1 2 3 4 5
18 Will you support financially for the development of the village? 1 2 3 4 5
HUMAN INFRASTRUCTURE
19 Does Marl Mari village have any support from local government? 1 2 3 4 5
20 Would you like to participate in the development of Marl Mari 1 2 3 4 5

2013
village if any NGO supports you?
Do you think that social awareness is necessary for the people of

21 1 2 3 4 5
Marl Mari village?
What would you say is the most critical issue faced by the villagers in the “Marl
Mari” today?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
__________________
What types of developments would you like to see in the Village on urgent basis?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
__________________
Any other problem faced in the village?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
__________________
Thank you for your Participation.

2013
II. PHASE WISE PICTURES

NEED ASSESSMENT PHASE PICTURES

2013
PROBLEM IDENTIFICATION

2013
MARKETING PHASE PICTURES
TOOLS OF MARKETING

2013
MARKETING PICTURES

2013
EXECUTION DAY PICTURES

2013

2013
III. FINANCIAL PLAN

2013
IV. DOCUMENTRY

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2013

REPORT ON COMMUNITY DEVELOPMENT

EXECUTED BY: THE PROFESSIONALS

 MUHAMMAD OMER MASOOD

EXECUTIVE SUMMARY .................................................................................. 4

b. DESCRIPTION OF THE AREA ................................................................ 8

c. SURVEY OF TARGET COMMUNITY .................................................... 8

d. SURVEY RESULTS ................................................................................... 9

e. EXPLANATION OF CORE PROBLEMS ................................................. 9

f. ACTION PLAN ........................................................................................... 9

2. PROJECT PLANNING ................................................................................ 11

b. MISSION STATEMENT .......................................................................... 11

d. GOALS & OBJECTIVES ......................................................................... 12

e. MANAGEMENT TEAM .......................................................................... 13

f. STANDARD OPERATING PROCEDURES .......................................... 14

3. PROJECT MARKETING ............................................................................ 16

c. GOALS AND OBJECTIVES.................................................................... 16

d. SWOT ANALYSIS ................................................................................... 17

e. INTERNAL TARGET MARKET ............................................................ 17

f. EXTERNAL TARGET MARKET ........................................................... 18

LEADERSHIP AND COMMUNITY DEVELOPMENT | 2

h. TOOLS OF ADVERTING FOR INTERNAL MARKET ........................ 20

i. TOOLS OF ADVERTISING FOR EXTERNAL MARKET ................... 21

4. PROJECT FINANCING .............................................................................. 23

5. EXECUTION OF THE PLAN ..................................................................... 23

6. CONTINGENCIES/CHANGES MADE IN THE PLAN ............................ 24

7. ISSUES OBSERVED WHILE PLANNING AND EXECUTING.............. 24

8. RESPONSE OBSERVED BY THE STAKEHOLDER .............................. 24

9. ATTITUDES AND BEHAVIORS OF TARGET COMMUNITY ............. 25

10. PERCEPTIONS/EXPECTATIONS .......................................................... 25

11. SUCCESS RATE OF THE PROJECT ..................................................... 25

12. CONCLUSION ......................................................................................... 25

13. APPENDICES ........................................................................................... 26

II. PHASE WISE PICTURES..................................................................... 31

III. FINANCIAL PLAN ............................................................................... 37

IV. DOCUMENTRY .................................................................................... 38

LEADERSHIP AND COMMUNITY DEVELOPMENT | 3

LEADERSHIP AND COMMUNITY DEVELOPMENT | 4

LEADERSHIP AND COMMUNITY DEVELOPMENT | INTRODUCTION 5

LEADERSHIP AND COMMUNITY DEVELOPMENT | INTRODUCTION 6

Further description is given in the phase wise sequence as given below:

A needs assessment is a part of planning processes, often used for improvement in

a. Performance need: A state of existence or level of performance required for

b. Instrumental need: An intervention, product, or substance that is required to obtain a

d. Unconscious need: Need that is unknown to those who have them.

LEADERSHIP AND COMMUNITY DEVELOPMENT | COMMUNITY 7

1. Organizational need: Needs that usually pertain to behavior or tangible outcomes,

b. DESCRIPTION OF THE AREA

c. SURVEY OF TARGET COMMUNITY

LEADERSHIP AND COMMUNITY DEVELOPMENT | COMMUNITY 8

 Sample size is 31 respondents

 Place for Dumping garbage

e. EXPLANATION OF CORE PROBLEMS

 Proper place for dumping garbage

 Safe & healthy drinking water

LEADERSHIP AND COMMUNITY DEVELOPMENT | COMMUNITY 9

LEADERSHIP AND COMMUNITY DEVELOPMENT | COMMUNITY 10

For the Purpose of Development and providing education with quality

To implement sustainable educational reformation program (ERP) that provides quality

To develop and improve the living standards of rural communities by:

1. Provide quality education with international standards.

LEADERSHIP AND COMMUNITY DEVELOPMENT | PROJECT PLANNING 11

Tameer-e-Millat welfare foundation has an educational reformation program (ERP).“The