TARANG BY ENGRO FOODS

NAMES ROLL NO.

M. M. SHAMZAN AWAN BBHM F16-215
M. HASHIM KHAN BBHM F16-144
AQSA ZAHEER BUTT BBHM F16-155
ZAINAB MAQSOOD BBHM F16-180
SANA YOUSAF BBHM F16-156

SUBMITTED TO
MADAM TABINDA ISLAM
SUPERIOR UNIVERSITY LAHORE

Marketing Mix

1
Product:-
The brand name was chosen for specific reason to connect effectively with the target
market. The word derived from urdu language. The TARANG means a depiction
of happiness, joy and cheerful state of mind.

Each pack is packed by tetra pack which enhances is life to 70 days. In new product we
will change the taste and odor of milk and reduce the fats.

Price:-
Its price is very cheap for the all the classes even in lower to lower class. The price of
smallest unit is 10/- which is 100 ML and that makes 2 cup of tea. Profit margin is
kept very low to satisfy the price of targeted market.

The pricing strategy employed is value based pricing which is about charging just the
right combination of quality and good service at a fair price

SIZE OF TARANG PRICE

125 ML 10/-
250 ML 20/-
500 ML 38/-

2
Place:-
It is the process through which goods and services are moved from the manufacturer
provide to the user consumer.

Stations of all over the Pakistan and founded mainly in big cities.

Promotion:-
The company Engro Foods Limited has different ways to promote his brands

Tarang promotes through newspaper, TV, billboards, hoardings and banners on shops.
Dancing with the bright star of industry to capture the essence of tarang’s cheerful image.