I.

INDUSTRY PROFILE
A1. Composition of the business belonging to the industry and the sub sectors under it.

This hog industry that we are trying to research belongs to a business of agriculture.
Agriculture is a business sector dealing with raw materials to be used in processing plants for
food processing and food production. One significant of agriculture is farming where farmers
plant wheat and crops while other farmers are busy taking care of animals such as pigs, cows,
goats, sheep and lamb (also called shepherds). The sub-sector of agriculture industry are plant
agriculture where it deals with wheat, crops, corn, rice, grass and etc. while animal
agriculture deals with raising, weaning, breeding and fattening of staple animals such as hogs,
pigs, calf, cow, sheep and lamb, etc. Hog industry belongs to agricultural sector and the sub-
sectors of agriculture to animal agriculture.

A2. Size of the industry and the growth/decline patterns

The size of the industry belongs to a category called SME (small and medium
enterprises) it is still in this state because we are still starting and proposing some of the set-
ups that we are going to have. Starting with enterprise to its basic set-up and eventually it will
grow once it progresses. The proposed hog size is at a level of 10,000. Sow level is the
measurement of livestock volume. The products will not grow or decline that rapidly since
this is part of food products and people are in demand of food to nourish them.

A3. Products and Services under this industry

In identifying the products and services that is offer, tackling first the end-users. End-
users are called consumers. In analyzing and describing end users can be broadly categorized.
The hog breeder industry can categorize their consumer in variety of operations, these can be
a food processing company in terms of meat production in which they killed animals and
removed all of the meat and hide contents, other hog breeders who shows interest in raising
hogs as a hobby, personal breeding and/or business purposes and small businesses who used
and killed mature and old pigs and to be roasted as a food for the feast celebration. Although
these are general descriptions of who will be our end users in the hog industry.

Another way of analyzing the end consumer is by categorizing to what market they
are offered to like for example piglets are sold for fattening purposes, some are for roasted
pig “Lechon” which very popular in Cebu, fattening is also one of the categories which is
distributed to supermarkets and wet markets to be consumed by the end users. After a period
of time the sow and boar cannot be use for furrowing then they are to be dispose for
processed meat and can goods. Some pigs are also meant for breeding purposes.

The main products are the hogs and the pigs that we raise in our farmlands. Raising
different kinds of hogs for numerous purposes such as weaning, breeding lines, storages and
production purposes. In product classification, they are categorized hogs according to their
breed, weight, size and the pig to be marketed.

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 12kg – 20kg are for weaning and fattening purposes
25kg – 40kg are for live weights store
30kg – 50kg are for pork production
50kg – 105kg are for bacon production
The different breeds of hogs and pigs are classified as shown here:
Landrace
Large White / Yorkshire
Duroc

A4. Consumer Behavior Survey and Analysis (CBSA)

There are several customer behaviors that are manifested in the industry. Some
of the customers behave in such a way that they will choose hogs by their size and
body proportion. The size for them is important because when a hog is heavier than
the other, you can have more profit in selling per kilo. Body proportion, is important,
that is because the hog that looks good can be the best in hog industry. Some of the
customers are culture conscious especially in parts where pigs are forbidden to eat
such as in Mindanao where most of its provinces are populated by Muslims. During
Lent season, many Catholics temporarily abstain from eating any pig products as part
of their tradition.

A5. Other characteristics of the industry

This industry is very competent because there is a need to step up from other
competitors. This is a company that is customer-friendly. Serve the customers at all
times even in lean seasons and in seasonal period, giving fair prices and price
protection to our customers. Being conscious with qualitative standards in a way, it
could thoroughly checked hogs before selling to customers.

B. Competitor Analysis
- Competitors in the industry

Purelean Farm was established in 1974. They provide high quality genetics
of hogs at a reasonable price together with unsurpassed service. As years pass by it
caused the Purelean’s farm to change its role. They seek every market opportunity.
When they offer their door for business they committed to assist swine producers by
providing the genetics resources required to maintain profitability within a changing
and dynamic industry. We base our breeding and selection decisions on our
customer’s present and future economic needs. Purelean utilizes all available
resources and technologies to meet this commitment. Though they aim for high profit
some considerations must be made like health issues, herd source, and availability and
service. Purelean test their products and genetics under commercial production
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 environments. This means they actually know how our breeding stock and their
offspring perform on farm. We are able to provide our customers with actual
performance data on parity performance, lean gain, mothering ability, sow longevity,
breeding ability and much more. We can also deliver nutritional recommendations,
backfat data, carcass yield, days to market and other management protocols. Purelean
is working to be able to provide our customers with solid predictions of how your
actual herd will perform under your management strategies. Virginia Farm is located
in Compostela Cebu. They have the famous canned good brands which are the El
Rancho, Champion, Australian and Winner. Their mode of disposing is through
breeding, meat processing, and food production.

- Market Strategies
Purelean Farm produces a market pig with high percentage of carcass yield for
the commercial producers. They assure their customers’ quality product from their
well trained staff. Purelean invested significant time and effort into facilitating
opportunities that enable our system of producers to remain efficient, profitable long-
term participants in the pork industry. Each of their breeding and selection decisions
is based on its customers. So customers have a big role in their industry. They also has
veterinary service to maintain and assure that the hogs are all healthy and of good
quality. As their mission statement quote “Purelean will facilitate production and
value-added marketing opportunities to enhance the competitiveness and profitability
of our customer's pork enterprise. Ultimately, the progeny of the genetic product
offered by Purelean must yield a preferred, valuable pork product at the
retail/consumer level.” They wanted to please and give quality product to their
customers.
The Strategy of Virginia Farm is raising their own hogs and uses their hogs for
their own production of can goods. Virginia Farm’s strategy is different from
purelean. Virginia from produce their own hogs so that they themselves can benefit of
it. Through their hogs they can produce canned good products to sell it to their
customers. This way they themselves can control its quality to please every customer.
They have different product, to provide the different needs of each customers. The
following are its famous canned good brands the El Rancho, Champion, Australian
and Winner.

Analyzing Competitors’ Strategy and Decisions

Purelean Strategy focuses on providing quality and standard services to their

customers. They invest a lot on improving their hogs through research; data’s that they gather
from their respective customers and through their veterinary staff. They make sure that the
wants and need of their consumers was met. They make sure that though they are earning
profit and their customer’s also, health is not neglected. Meaning the health of their hogs
plays an important factor also. They make sure that their hogs are healthy and well. They
balance profit and the health of their hogs. Some other Hog Industry neglects the health and
environment of their hogs. That is why the quality is not that good. They only think of profit,

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profit, profit. This is cause of failure. You have to focus to other areas also beside profit.
Like, you have to consider the needs of your raw materials, your staff and other matters. That
is why also that Purelean is going good on their field. Because they not only think of profit
but also think about their hogs. What is good for their hogs plays an important role also in
their business. Customers will surely be satisfied because they are confident enough. Purelean
make sure that their customers will notice the difference of their product to other product.

Analyzing Competition

There are a lot of hog raisers in Visayas region. They are categorized according to
their unit sizes. These are the small, medium and large farms. The large farms are well-
known throughout the region. They have a sow level of 2000 and above. Examples are the
Virginia farm which is in Compostela Cebu, Tanchan farm which is in Naga City, and RMC
farm which is also in Carcar. Our indirect competitors are those medium and small size
farms. The medium size farm has a sow level of 500-1000 while small has a sow level of 10-
100 usually a secondary industry because most of them prioritize other form of business. The
Strategy of Virginia Farm is raising their own hogs and uses their hogs for their own
production of can goods. They have the famous canned good brands which are the El
Rancho, Champion, Australian and Winner. The Tanchan and RMC are disposing their
fatteners to supermarket and meat shop.1 Small and medium hog raisers are simply breeding
their gilts and after a certain amount of maturity time can they deliver pigs to the wet market
and public markets such as Carbon Market and other public markets in cities and towns.
Aside from the local competitors in Cebu, there are several competitors outside Cebu such as
Western Visayas and some regions in Mindanao. They have to dispose and transport their
hogs to Cebu and that results will make more supply than demand. What we are doing here is
that we want to prevent hogs entering Cebu market. If hogs from other places or provinces
enter Cebu there will be a saturation that prices of fatteners will go down. So, to discourage
them from entering prevents them from incurring the freight cost and there are instances upon
transporting, the hogs will die. What should be done here is to produce good quality of hogs
with a reasonable price.

C. Industry Analysis: The external environment analysis:

Political-Legal Environment

Political-legal environment is all about the study of how the government functions
and works in a state. It also studies about government rules and policies that it makes. Rules
and policies change overtime depending on the circumstances that surrounds. In doing
business, there are certain rules to be applied before receiving a business permit. In our hog
industry, it is considered “legal” because it provides food to the people through meat and
food processing companies that convert raw materials into food or ready-made packages. In
hog industry, the government is concerned about the supply of pigs, health of pigs and how
the pigs are treated. It will affect our performance if pigs are infected with diseases such as
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Ebola Reston Virus and Swine Flu or there is outbreak of food poisoning because health
agencies will immediately intervene and quarantine all species. Environmentalists and other
ecology agencies will intervene the industry immediately if there are over killing of hogs and
other animals that balances the nature and the ecosystem and if there are improper disposal of
waste products which will harm land, bodies of water and air that contributes to climate
change and unbalanced ecosystem. Therefore, we must learn how to make hog industry
sustainable.

Economic Environment

The Philippines is a third world country with a volatile and an unstable economy,
most of the people have a minimum wages of $2 - $10 a day and monthly salaries ranging
from $350 - $800 per month. The Philippine economy is not that interconnected with the
world economy as it is shown that Philippines is less affected during the economic crisis of
late 2007 to early 2010. With this kind of economy that we have, not all of the people can
afford to buy food products, some of them are forced to buy budgeted items with low to
mediocre quality. Only few people in the Philippines are able to buy premium to high-end
food products. Consumer confidence in the Philippines changes but not as compared to
developed economies, it continues to remain in medium to low consumer confidence which
consumer spending is low. Hog industries in the Philippines are still in demand because
people still need food for survival. Food businesses are less affected during economic
problems such as recession but needs to cope up with inflation because this is where the
demand decreases and many people getting angry over it. The currency in the Philippines
continues to devalue as it is shown in minor adjustments of food prices in malls, restaurants
and fast foods. The hog industry must consider prices based on prices of commodities around
the market and fixed costs such as health, utilities and maintenance. Therefore, economic
changes affect supply and demand of materials.

Sociocultural Environment

The Philippines has a usual tradition called “fiestas” celebrated in every barangays or
towns in the Philippines. There are also religious traditions and celebrations in the Philippines
such as celebrating Christmas and New Year during December to January and Sinulog in
Cebu during January, birthdays, school and corporate celebrations. The Philippines is the
only Asian country to have Christianity as their main religion. Christianity comprises the
majority of Luzon and Visayas while Islam comprises the majority in Mindanao. There are
people who do not care about their culture and tradition as long as they can eat. There are free
cultures like freedom to choose what they want as long as it helps them. Islam forbids the
eating of pork or any pig materials while Catholicism temporarily forbids the eating of pork
or any pig materials during Lent season. Sinulog is Cebu is widely celebrated through dances,
parties and offering mass. Our industry is also particular of their culture and beliefs because
to preserve harmonious relationships, we must respect their culture and beliefs. We only
serve hogs to particular groups who are allowed to enjoy.

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Technological Environment

Technology changes rapidly and very fast in this environment. In developed

countries, new technologies are introduced at a blink of an eye but in the Philippines, it is
very slow because the government does not have enough money for more development of the
country. The new technology in the hog industry that needs is the bio-gas technology; they
make waste into energy needed to light up storehouses, rooms and quarters. Bio-gas in the
Philippines is mainly used to cook food.

Demographics

Demographics are the field in sociology that studies population. Population is

expected to increase in the coming years as lifestyle continues to improve, but it can decrease
and it can be managed and controlled through proper education, family planning, use of
contraceptives and birth control, preventing unwanted pregnancy or teenage pregnancy
among teenage women in the Philippines although subjected to religious debate among
clergies and commoners. Increased population has several implications such as shortage of
food and water supply throughout the region. In the Philippines, the population is 95,000,000
people and it could increase to 100,000,000 + within 5 years if measures are not taken
seriously like over killing of animals just for food for the people and lack of family planning,
unwanted pregnancies and uncontrolled birth.

Geography

The Philippines is located in Southeast Asia, is an archipelago and is junction in

different seas and oceans. This location is ideal for exporting products and importing
products across different countries because the neighboring countries in the Philippines are
also the chief producers of food products. This makes it easy to export and import food across
the country. This analysis is useful if your company is going global or expanding across
borders. For us, we are focusing more on local areas as the first step and our markets are local
as well. We will focus on Cebu first then across Visayas whenever possible.

II. COMPANY PROFILE

A. Company Background

VFI began as a backyard poultry and piggery set up in Jagobiao, Mandaue City in the
1960’s as a pastime of Doña Virginia Sy Chiongbian.  Hog carcass and dressed chicken and
later choice cuts were then rationed to the family’s shipping business as well as its residence
in Cebu City.  In 1968 the business was registered with the Securities and Exchange
Commission (SEC) as Virginia Farms, Inc.

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            As demand for processed products increased, a 2,215 sq. m. processing plant with
canning facilities was constructed on a two-hectare property in Tugbongan, Consolacion in
1977.  Virginia Farms Inc., thus operated both poultry and piggery as well as processing of
meat products.  In November 1982, production and marketing of processed meats divisions
were spun off to form a new corporation, VFI FOOD, INC., later named VIRGINIA FOOD,
INC.

            VFI is registered with the Securities and Exchange Commission (SEC), Bureau of
Domestic Trade (BOT) and with the Food and Drug Administration (FDA).  The Company is
a member of the Philippine Association of Meat Processors, Inc. (PAMPI) and is also
recognized as an accredited member-exporter of the Philippine Exporter Confederation, Inc.
(Philexport).

            To respond to the growing needs of the market, the Company constructed in February
1990 a Processing Plant on a seven-hectare compound in Canamucan-Cogon, Compostela
which is about 26 kilometers North of Cebu City.  The new Plant started to operate in April
1992.  It is rated “AA” by the National Meat Inspection Commission (NMIC).

            In January 2002, VIRGINIA FOOD, INC. was acquired by the Manila-based
AVALON HOLDINGS, INC. 

             VFI distributes nationwide its frozen processed meat and canned meat products.  It
has its Head Office on A.S. Fortuna Street in Mandaue City, Cebu and a branch office in
Manila, interlinking its distribution network all over the country.

B. Company Analysis – SWOT Analysis

Strengths
- Good quality pigs that have lean meats and lesser in fats.
- Hogs are naturally bred and raised and we don’t add any artificial products and feeds.
- We have the best breeds of hogs with best outcomes.
- All of the pigs are vaccinated and they are routinely checked.
- Pricing of the hogs affordably and with good reasons as well.

Weaknesses
- It will take time and effort to let the hogs grow naturally.
- Pigs’ growth is not uniformed, some of them grow fast and some of them are slow.
- They are hard to manage and control, some of the pigs eat uncontrollably.
- Raising, breeding or growing pigs requires heavy maintenance.

Opportunities
- We’re located in a vast land and plains which makes it easy for them to spot us.
- We give importance to employees and their workforce.
- They deliver their products on time and also in bulk quantities.
- There are many sources that we can find across places.
- It is easy for us to develop connections with other people and sources.

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Threats
- Scarcity of resources may affect the way we raise hogs, it also affects pricing system.
- Economic problems will also weaken market demand.
- Pigs are susceptible to sickness due to volatile climate and weather patterns.
- Seasonal diseases and outbreaks across places may force government interventions.
- Stiff competition may affect the industry and its strategies.

C. Company’s Vision and Mission; Goals and objective

Most businesses have competition. Therefore the hog industry is no exception there
are several competition categories in hog industry. These competitors are categorized in
small, medium and large farms. Their objective is to compete with different farm sizes in the
Visayas region with best breeds that are suited with their needs. The fatteners and piglets will
be segregated accordingly with improved leanness and feed efficiencies. Enhance uniformity
and meat quality and litter birth weight and size. The objective also is to have market
uniformity so that we can have better facility utilization. In the maternal lines of their farms,
female gilts are tested, evaluated and assessed according to their health standing. So that they
can produce more milk and litter more milk for the piglets. The offspring produced are larger
than birth and are heavier for meaning purposes. As hog-raisers, they are also saving
unnecessary costs in raising hogs, through certain natural substances that will make hogs
grow fast.

Mission: We will continually develop and offer products and services that anticipate
and meet the needs of our markets and customers;

We will endeavor to continually enhance and optimize shareholder’s value;

We will foster continuous learning and improvement to build capabilities among our people;

We will nurture mutually beneficial relationships with our suppliers, business partners and
stakeholders in joint efforts to satisfy and delight our customers;

We will act as a responsible corporate citizen and contribute our share in improving the
quality of community and work life;

We will observe sound industrial practices that promote and enhance the quality of the
environment.

Vision: We are globally competitive food company providing consumer and

industrial markets with value-laden quality products and services.

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D. Marketing Strategies and Programs for the company
Market Segmentation

The marketing segmentation are divided in three classes, these are the class A, B and
C. In class A whose income level is above P75,000 these are for people with huge business
and those who simply raise hogs as their secondary role or as a hobby only and other big-time
hog raisers. For class B whose income level ranges between P25,000 and P75,000.00, these
are divided further for other food stores, supermarkets and other restaurants whose main
product are Lechon and other roasted pigs. It is also intended for other medium barns that
need more sows to rise. For class C market in which the income level falls below P25,000 it
is more general and it is intended for wet markets and public market in different cities and
municipalities retailing food products and other small-time hog and farm raisers. In terms of
geography our market will be mostly based in the province of Cebu and the City of Cebu will
serve as the main branch. It will be segmented according to their interest and preferences in
breed category. There are different breed categories and each of them has different
preferences. Hog rising is catered for people between 20 and above and for those who have
interest.

E. Marketing Mix Decisions: The 4P’s of Hog industry operations.

1. Product Description

THe main products are the hogs and the pigs that we raise in our farmlands. Raise
different kinds of hogs for numerous purposes such as weaning, breeding lines, storages and
production purposes. In product classification, They are more on extended product category
because they offer tangible products such as pigs and hogs. They are categorized hogs
according to their breed, weight, size and the pig to be marketed.

 12kg – 20kg are for weaning and fattening purposes

 25kg – 40kg are for live weights store
 30kg – 50kg are for pork production
 50kg – 105kg are for bacon production
The different breeds of hogs and pigs are classified as shown here:

 Landrace – They are characterized by wide ears covering the face, its advantages are
long body to make it look good and they can produce more piglets. Its weaknesses are
weak legs and thin body structure.
 Large White/Yorkshire – They are characterized as white color and normal size of ears
that are erecting upward. They are shorter compared to Landrace lines, its advantages are
strong legs, they took good care to their piglets and like the Landrace breeds, they can
produce more piglets, its disadvantages are thick fats in their body, they are fat compared
to Landrace which are thin and they have more fats than the meat contents.

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 Duroc – These are characterized as reddish-brown in color and normal size of ears
pointing forward. Its advantages are their fast-growing characteristics, consumes less
amount of food and they have less fats compared to Large White. The disadvantages are
difficult to breed; they cannot produce more piglets and having long straight legs.

2. Distribution and Sales

CHANNEL OF DISTRIBUTION
Marketing Channel Member and Distribution management

This industry really needs other channel members in the product distribution
channel; but they primarily distribute the product by themselves. That is why their
marketing channel member is primary because they are the ones who will deliver their
own live stocks to other customers. Their live stocks may be delivered to public
markets, wet markets, supermarkets and hypermarkets and other hog dealers. They do
it by their selves because they can monitor if their hogs are healthy during the
delivery process, it is also their responsibility to check if animals are infected with a
disease or not since they will not deliver sick animals to places where people are
susceptible to the disease. However, that does not mean that they will literally do it by
their selves, they do hire people to deliver, they also make sure that the stock delivers
meets the quality standard and customers’ expectations and quality satisfaction. There
are routine check-ups conducted every time a live stock is ready for drop-off export
process. This is to ensure that hogs are flawless from any health problems.
Their Secondary channel members are the brokers, distributors and dealers of
hogs. In this kind of channel, brokers are those that “bridges” channel between the
seller and the buyer. In this industry, brokers help us find potential buyers or
“prospects” that are interested in our hogs. Distributors or wholesalers are those who
purchase products mostly from producers. They may pick up stocks from our “farm”
and sell the hogs to their customers. They should at least purchase 25 or more heads
so that it will not be a waste of energy and time delivering hogs from one place to
another. If they chose to pick up the hogs then “special pricing” will be given because
the company doesn’t need to spend additional costs for delivery and pick-up. They
also employ full-service wholesaling technique such as merchant wholesalers because
they also offer credit to those who are close to the company or constant buyers, offer
full range of service such as entertaining their questions and to be accommodating to
them and deliver multiple range of products such as different breeds of hogs to them.
This industry is classified as a wholesale and live stock production. They exclusively
cater weaning which is selling piglets and fattening which is selling hogs for food
production and for breeders, those who wants to start piggeries, or hog enthusiasts,
they just sell it to them if we have excess and if company doesn’t have excess, they
will breed it on their own. The company is just sell pigs by bulk and if they have more
quantities, they only offer a 10% discount to known prospects and other constant
buyers.

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 Vertical Marketing System
This is actually a unified structure of how their production and development would
look like but it is broken down to explain the proposed production and development.
It belongs to a hybrid marketing system because hogs are targeting different market
segments depending on the production and development services that we are going to
offer.

3. Pricing Programs and Strategies

What type of pricing are you employing?

Hog rising is a Cost-plus pricing because of the price differs when the demand is big
or the demand is small, it may go down and go up so our annual profit is not the same in
every year. Hogs are difficult to raise when you don’t have experience on it because when a
pig is not at the maximum weight or it is not given any proper nutrients, it will not be
completely developed which it cannot be sold and it can cause you to net loss because of
increasing costs.

How does competition affect your price?

Competition affects pricing strategy because customers are more price-conscious when it
comes to purchasing basic needs. If your competitors set a price that is low then it can attract
enough customers because they can save money but maybe they cannot meet the good quality
meat whereas if they buy from us then it cannot be expensive for a little penny but its meat is
leaned with less amount of fat. They also produce organic pigs that the pigs doesn’t eat any
steroids, artificial chemicals or quick-growing feeds that makes them grow rapidly or make
them instantly fat. They may buy cheap meat from other breeders with lots of quantities but
less in weight where as if they buy from us it looks less in quantity but it more in weight
which means the meats are compact and with thin layer of fats.

As stated in our previous researches, the hog industry is at the maturity stage that is
because there are lots of hog industries in the Philippines, the demand for hogs are large in
the Philippines especially special occasions. Hog industry usually earns more sales during
special occasions such as Christmas, New Years day and Sinulog in the months of December
and January respectively. If the product is at the maturity stage then hogs are in big demand
in Cebu since every household buys hogs or pigs. Products at a maturity stage affects pricing
because of the trends and demands and if the products are in demand then the prices cannot
be very low. However products at a maturity stage fosters stiff competition that is why
pricing should be lower compared to the competitors but it is still subject to adjustment since
costs are increasing overtime and currency devalues.

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4. Promotions

They just need to convince the customers that their product is finely checked, raised
and bred and it is up to the customers if customers really want to buy from them. They simply
cannot force customers to buy from them. They must give them the right to decide if they
really want to buy or not. Patience is the key in determining if the customers are willing to
buy or not. If they will not buy from the company, then it’s either that he is not ready or he
has some other thoughts about it. We need to push more methods like looking for other
prospects and search for alternative promotions.
To promote the business, they have decided to do posters, fliers and word of mouth.
They are using this promotion tools to minimize thier budget. The budget for promotion
should not exceed our total capital cost. They usually have a printer who prints their ads at
the most affordable price. This is already enough for them to deliver the message to the
public and the rest would be done through e-mails, social networking, phone calls or personal
encounter with prospects.

The costs of advertising are as follows:

 Newspaper ads – Starting price of P9,000.00 and above per page and it also depends on
how much space will it take.
 Media ads such as television, radio and audiovisual – P100,000 to P200,000 or more
every second or two, it excludes make-ups, facilities and equipments.
 Printing form of advertising – estimated between P5 – P100 for every copy printed.
 Social Networking (Facebook, Twitter and Multiply) – FREE if you use your own page.

III. Bibliography and References

 Principles of Marketing, 12th ed and 13th . Philip Kotler, Gary Armstrong, Pearson.
 Marketing Management, 5th ed to 13th ed. Philip Kotler, Kevin Lane Keller (12th to 13th
ed) Pearson.
 Strategic Marketing, 8th ed. Cravens and Piercy, McGraw Hill Publications.
 Fundamentals of Selling 9th ed. Charles M. Fuller, McGraw Hill Publications.
 Purina feeds feeding system brochure, 1998 written in Filipino then translated to English
 Notes coming from ENTREP 35 about Retailing and Wholesaling.
 Websites:
-From Virginia Foods Inc., websites and addresses are obtain from Virginia Foods website
and PLDT addresses.
-These are taken from Purelean foods strategic vision but with modifications
-http://www.ibisworld.com/industry/default.aspx?indid=52
-http://www.thepigsite.com/articles/2666/philippines-livestock-and-products-2009
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-http://www.thepigsite.com/swinenews/23132/2009-pork-exports-down-compared-to-2008
-http://www.pureleanfarms.com/about_main1.htm
-http://www.pureleanfarms.com/cat_main_index1.htm

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