OINKTASTIC PIGGERY

Business Plan

Submitted by:

Mark Bailon
Alwyn Villola
Aphril Jeanne Nathalie Dacquil
Menchie Galope
Kaycee Gamino
Marjorie Shane Vino

Submitted to:
Jenny Claire S. Viernes
Subject Teacher

October 2023
LIST OF CONTENTS

I. Business Overview

II. Executive Summary

III. Vision

IV. Mission

V. Logo and Tagline

VI. Target Market

VII. Product and Service

VIII. Business Proponents

 I. Business Overview

Pig farming or pork farming or hog farming is the raising and breeding of domestic pigs

as livestock, and is a branch of animal husbandry. Pigs are farmed principally for food (e.g. pork:

bacon, ham, gammon) and skins. In this agricultural sector, by raising hogs or pig can be viable

in the market of San Manuel, Isabela since it meets the needs and wants of the consumers of

fellow San Manuelenos. There are several competitors nearby the municipal of San Manuel

which it affects the travel time of the liveweight pigs delivered in San Manuel.

A form of agriculture referred to as "piggery" focuses on growing, raising, and

distributing pigs to target market. Pigs are second only to chicken in terms of their ability to

transform food into consumption of humans. The approach is common since pig or pork meat is

the most often consumed meat worldwide. In provinces with a large agricultural population, a

piggery is one of the more conventional business. Oinktastic Piggery offers hybrid pigs, quality

feeds, medicines, veterinary services, delivery and hauling services, processing and marketing of

the hogs, and reasonable payment. The company or enterprise provides the pig buildings,

electricity and water supply, workforce, security, and permits.

Despite the present pandemic, the piggery industry continues to grow in the Philippines,

where the population already consumes 14.9 kg per person and is predicted to increase this year.

The production of rice is the second-largest industry in the Philippines, worth P191 billion. 65

percent of it is dependent on backyard farming.

The pig agricultural sector has a number of benefits, such as rapid growth, quick returns

on investment, good feed-to-meat conversion, high demand, ease of raising, low feeding
expenditures, and disease resistance. Pigs are more resistant to diseases because they are

versatile and reasonably resilient. However, there are disadvantages to the pig farming industry,

including the dirty (manure, urine, and wastewater give off an unwelcome odor) and noisy (high-

pitched squeals when frightened or when hungry) components that accompany it. Typhoons can

be brought on by falling objects or flying debris and can cause severe damage to shelters,

including the possibility of crushing, injury, or escape if not eliminated.

Prior to starting a pig operation, it is important to consider the financial, health, and

environmental hazards. To reduce these risks and offer a path to success, a solid business plan is

important. While hazards cannot be completely eliminated, they can be reduced with the help of

a strategic plan. An effective business strategy acts as a road map for achieving objectives and

meeting expectations, ensuring a seamless entry into the pig sector. Consequently, for a piggery

business venture to be successful, an effective strategy is desirable.

II. Executive Summary

Oinktastic Piggery will be based 1000 meters away from residential of District 4, San

Manuel, Isabela. We specialize in the breeding and raising of high-quality pigs for meat

production. Our goal is to provide the local market with fresh, healthy, and sustainably-raised

pork products while ensuring the welfare of our animals.

The demand for pork products in the San Manuel area is steadily growing, driven by the

increasing population and changing consumer preferences towards locally sourced, ethically

raised meats. Our piggery aims to capitalize on this market opportunity by offering superior

quality pork that meets the highest standards of taste, nutrition, and animal welfare.
 To achieve our objectives, we have invested in modern facilities that prioritize the

comfort and well-being of our pigs. Our piggery is equipped with spacious and clean pens,

proper ventilation systems, and a carefully designed feeding program to ensure optimal growth

and health.

In addition, we have established strategic partnerships with local feed suppliers,

veterinarians, and meat processors to ensure a seamless supply chain and maintain the highest

quality standards throughout our operations.

The management team at Oinktastic Piggery possesses extensive experience in the

piggery industry, with a deep understanding of breeding techniques, herd management, and

market dynamics. This expertise enables us to make informed decisions, maximize efficiency,

and deliver superior products to our customers.

Financially, we project steady growth and profitability based on our market research and

analysis. We envision revenue growth through the expansion of our customer base, increased

production capacity, and strategic marketing efforts. We have also secured initial funding through

a combination of personal investment and bank loans.

In conclusion, Oinktastic Piggery aimed to become a leading player in the local piggery

industry. Our commitment to quality, animal welfare, and sustainable practices sets us apart in

the market. We are confident that our strong foundation, experienced team, and dedication to

customer satisfaction will drive our success and establish us as a trusted supplier of premium

pork products.
III. Vision

To be a reliable provider of quality pig products, recognized for our commitment to

the welfare of livestock, sustainability, and customer satisfaction.

IV. Mission

To responsibly raise and deliver top-quality pork products while prioritizing animal

welfare, sustainable practices, and customer delight.

V. Logo and Tagline

“Binaboy ako, bababuyin din kita!”

 VI. Target Market

Oinktastic Piggery’s target market are the entities or potential buyers of the pig stock

when ready for consumption, specifically the following:

 Wholesale buyers: This includes supermarkets, grocery stores, and restaurants that

may purchase large quantities of pork products to meet their customer demands.

 Local retailers: Small butcher shops, specialty meat stores, or farmers' markets may

be interested in sourcing locally-raised pork products to offer their customers.

 Individual consumers: Some piggery businesses may choose to sell their products

directly to individual consumers who are looking for high-quality, locally-sourced

pork for their personal consumption.

 Processors: Piggery businesses can also target processors who may purchase live pigs

or specific cuts of meat to process into various pork products such as sausages, bacon,

or ham.

Oinktastic piggery also consider the preferences, needs, and purchasing habits of each

target market which it helps in modifying our products, marketing strategies, and distribution

channels accordingly.

VII. Product and Service Offering

Oinktastic Piggery’s main product are healthy and consumable pigs that are ready to

slaughter and sell its meat in the market which weighs from 75 kilos to 125 kilos, with a

price amounting to ₱170.00 per kilogram.

 BUSINESS PROPONENT

Proponents are the persons or groups who manage the Oinktastic Piggery.

I. INTERNAL STAKEHOLDERS

The internal stakeholders are the people who are directly involved in operating the

Oinktastic piggery. The internal stakeholders are mainly the members of the group.

 Organizational Chart

An organizational chart is a diagram that shows the organizational structure of

Oinktastic piggery.

 Job Description

The job description shows each roles and responsibilities for maintaining the

operation of Oinktastic Piggery.

MANAGERS.

 Responsible for the coordination and management of the tasks and people who

oversee the care and welfare of pigs, to ensure the farm or site operates at a high

standard.

CASHIER.

 Responsible for collecting payments by accepting cash, check, or charge

payments from customers and makes change for cash customers.

 Responsible for handling and securing the cash

 PIG FARMERS

 Distributing food to pigs

 Observing animals for signs of illness and giving medication when necessary

 Performing facility maintenance

 Checking for proper ventilation and temperature conditions

 Assisting with problem births

 Performing artificial insemination or other breeding duties

 Coordinating waste removal

 Transporting stock to farms or processing plants

Pig farmers manage the care of pigs that will eventually be slaughtered and processed

for sale

DELIVERY STAFFS

 Responsible for transporting live pigs to pork retailers in the market.

II. EXTERNAL STAKEHOLDERS

External stakeholders are individuals, groups, or organizations that have an

interest or concern in the activities or business performance of a particular business

but are not directly part of it. These external stakeholders can be influenced by or

have an impact on the entity.

CUSTOMERS: Those who purchase pork products from the business.

SUPPLIERS: Companies or individuals providing feed, equipment, and other

necessary supplies.

ANIMAL WELFARE ORGANIZATIONS: Groups focused on the treatment of

animals.

COMPETITORS: Other piggery businesses in the same market.

REGULATORY AUTHORITIES: Government agencies that oversee and regulate

the industry.