METHODIST UNIVERSITY COLLEGE

GHANA

COURSE TITLE: STRATEGIC MANAGEMENT:

CONCEPTS AND ANALYSIS

COURSE CODE: MMGT 401

NAME: AUGUSTINA BOATENG

INDEX NUMBER: BBAH/WD/174358

WEEKEND SESSION
The chosen organization is Boat Poultry Farm.

BACKGROUND INFORMATION

Boat Poultry Farm is Located in Nsawam Adoagyiri, in the Eastern Regional part of Ghana. It’s
a modern and synthesized poultry farm seeking a unified production, processing and distribution
poultry processes.

We are looking at leading in parent stock breeding; hatching; broiler rearing; processing and
distribution of dressed poultry; We at Boat endeavor to daily improve the quality of our products.
Boat Poultry Farm believes in an Integrated Poultry Management Technique.
We believe in a mix methodology of rearing chicken with the Traditional free-range technique
for indigenous chicken, a technique that is understandable and cheaper to rural folk and the
Modern.

Methods of rearing chicken for exotic breeds. The farm prides in high quality customer service
and we are dedicated to deliver on time, keeping our sale prices within reach and highly
affordable for the farmer. We are consistently carrying out market research to determine the
trends in poultry needs. Our primary focus is to provide our clients with healthy poultry products
and thereby keeping their health in check.

Our prime product is breeding of Parent Stock Indigenous types of chicken on a Commercial
Scale that produce Day Old Chicks for our farmers.

VISION STATEMENT

Providing local products at highest levels of specifications, standards and quality while adhering
to international norms and standards

MISSION STATEMENT

To be pioneers in the poultry industry through the continued development of the level of
production and quality by adopting highest levels of quality standards in order to get both our
customers satisfaction as well as our employees.
LONG-TERM OBJECTIVES

1. Making our custom feeds from organic sources to avoid the costly commercial feeds for
our farmers.

2. To be a premier commercial supplier of indigenous Day-Old Chicks in Ghana.

3. To be a premier commercial supplier of indigenous chicken meat in the World.

4. To provide a learning environment for indigenous poultry farmers as we share with them
the benefits of keeping indigenous chicken.

5. Become a center of excellence and consultancy in poultry breeding and management.