As companies grow, it becomes increasingly challenging to manage product pricing, identify upsell

opportunities, and prevent margin erosion.

If companies are unable to execute the best pricing decisions, it can negatively affect vendor
relationships, profits and customer loyalty.

If you don’t have answers to one or more questions, it’s time you consider a product pricing management solution.

Pricing can never be driven by gut feel or tribal knowledge; hence companies need a good pricing management solution
to analyze, execute, and refine product pricing across diverse markets.
Optimize Product Pricing and Promotions Planning to Generate Maximum Sales and
Margin Dollars
Strategic Pricing Automation
Pricing is an important strategic issue that can affect other
elements such as product features, channel decisions, and
promotions. Solunus’ pricing management solution automates
item-level, localized pricing to reinforce the corporate
category strategies. It supports consumer-driven
recommendations based on price and demand elasticity, price
image, competitive prices and more.
Complex bundling
When multiple products are involved, bundle selection and
pricing can be complicated. Solunus’ Pricing Management
solution helps companies to reallocate product mix and
increase margins. It supports the pricing of complex
configured and bundled offerings so that companies can find
out what would happen to margins if the product mix is
switched.

Unique pricing for customer Segmentation methodologies

and distributors
Pricing has upstream impacts on retailers, distributors, and
manufacturers. Distributors, being the middle members, have
the most fluid and risky pricing strategies, which of course is
different from end-customers. Solunus’ Pricing Management
solution is designed to effectively manage different pricing for
OEMs/manufacturers, dealer networks, and end-customers.
Segmentation is a critical enabler to achieve business
objectives, and it helps companies to optimize their
retention and acquisition strategy. Solunus’ pricing
solution groups similar customers or products with
related behaviors, maximizes revenue by each segment,
and analyzes margins by product or customer segment.

Cross-sell/Upsell opportunities Support field sales

For product sales team members, it’s much more cost-effective
to generate revenue by increasing sales to existing customers
than it is to hunt for new ones. Solunus’ Pricing Management
solution guides the sales team with instant cross-sell and upsell
recommendations, which enable them to win the business and
increase profits.
Field sales or service agents need complete visibility of
equipment inventory, specifications, configurations,
images, pricing information, attachments and options,
customer credit position and margin information
when they are on the field. With Solunus’ pricing
management solution, field sales can not only get
access to the product pricing information but also can
perform real time updates to the customer sales
information remotely.

Promotions/Discounts
Promotions and discounts increase the demand for the
product from price-sensitive consumers. Businesses should be
well-informed about these price discounts and the period of
the offer. Solunus’ Pricing Management solution tracks the
performance of offers and current strategies deployed so that
field sales and service team members have the latest
available offers at their disposal to deliver value based pricing
and enhanced customer service.
Analytics
Pricing managers are responsible for product costing,
pricing, and planning in competitive markets and need
fingertip access to this data for thousands of products.
Solunus provides advanced analytic and visualization tools
to enable parallel analysis of product and price data,
customized dashboard and ad-hoc reports for detailed
analysis, and the possibility to drill down to the cause of any
pricing issue with competitive information.

Real-time
With Solunus’ Pricing Management solution, margin and
pricing decisions can be made with confidence, because its
simulations move beyond standard costs to incorporate a
comprehensive list of real-time costs, reflecting price
fluctuations in the actual market and operational
conditions. It schedules pricing updates for unlimited SKUs,
that are automatically triggered based on changes in cost
and competitive pricing moves.

Find out what Solunus can do for you. Corporate Headquarters:

Call or email us at 433 E Las Colinas Blvd, Suite 1240, Irving TX 75039
214-200-4800 / info@solunuscorp.com www.solunus.com
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