Professional Documents
Culture Documents
Management 4
Management 4
2. Social Networking
- Social networking is the use of Internet-based social media sites to stay connected
with friends, family, colleagues, customers, or clients. Social networking can have a
social purpose, a business purpose, or both, through sites such as Facebook, Twitter,
LinkedIn, and Instagram, among others. Social networking has become a significant
base for marketers seeking to engage customers.
- Marketers use social networking for increasing brand recognition and encouraging
brand loyalty. Since it makes a company more accessible to new customers and
more recognizable for existing customers, social networking helps promote a
brand’s voice and content.
3. Outsourcing Industry
- One of the most dynamic and fastest growing sectors in the Philippines is
the information technology–business process outsourcing (IT-BPO) industry. The
industry is composed of eight sub-sectors, namely, knowledge process outsourcing
and back offices, animation, call centers, software development, game
development, engineering design, and medical transcription. The IT-BPO industry
plays a major role in the country's growth and development.
4. Franchising Industry
- Is based on a marketing concept which can be adopted by an organization as a
strategy for business expansion. Where implemented, a franchisor licenses its know-
how, procedures, intellectual property, use of its business model, brand, and rights
to sell its branded products and services to a franchisee. In return the franchisee
pays certain fees and agrees to comply with certain obligations, typically set out in a
Franchise Agreement.
5. Telecommunications Industry
6. Pharmaceutical Industry
- The pharmaceutical industry discovers, develops, produces, and markets drugs or
pharmaceutical drugs for use as medications to be administered (or self-
administered) to patients, with the aim to cure them, vaccinate them, or alleviate
the symptoms. Pharmaceutical companies may deal in generic or brand medications
and medical devices. They are subject to a variety of laws and regulations that
govern the patenting, testing, safety, efficacy and marketing of drugs.
7. Banking Industry
- The modern banking industry is a network of financial institutions licensed by the
state to supply banking services. The principal services offered relate to storing,
transferring, extending credit against, or managing the risks associated with holding
various forms of wealth.
- Banks as financial intermediaries are party to a transfer of funds from the ultimate
saver to the ultimate user of funds. Often, banks usefully alter the terms of the
contractual arrangement as the funds move through the transfer process in a
manner that supports and promotes economic activity. By issuing tradable claims
(bank deposits) against itself, the bank can add a flexibility to the circulating media
of exchange in a manner that enhances the performance of the payments system.
These deposits may support the extension of personal credit to consumers (retail
banking) or short-term credit to nonfinancial businesses (commercial banking).
Retailing Industry
- Real Estate refers to the land and all those items which are attached to the land. It is
the physical, tangible entity, together with the additions or improvements on, above
or below the ground while Real Estate Development Projects means the
development of land for residential, commercial, industrial, agricultural, institutional
or recreational purposes, or any combination of such including, but not limited to,
tourist resorts, reclamation projects, building or housing projects, whether for
individual or condominium ownership, memorial parks and others of similar nature.