Professional Documents
Culture Documents
Today, the models have evolved into one The MFA results are used in presentations on
of the industry’s most powerful communication topics such as recycling, energy efficiency, green-
tools, used alongside its life cycle inventory data house gas emissions, durability, future scenarios,
report (IAI 2007), sustainable bauxite mining re- and trade that are given at conferences all over
port (IAI 2009), and annual anode effect and the world, including in China, Australia, India,
energy survey reports. The results of the models the United States, Europe, and Japan.
are reported annually in the Aluminium for Fu-
ture Generations sustainable development indica-
tor reports (IAI 2008). At present, most oral and
Communicating Industry
written presentations by and about the aluminum
Positions to External
industry include references to material flow mod-
Stakeholders Using MFAs
els such as the one shown in figure 11 or to re-
sults of the models. For example, the commonly Aluminum associations around the world rep-
used statement “Today, approximately 75% of all resent bauxite miners and alumina refiners, pri-
the aluminum ever produced is still in productive mary and recycled aluminum producers, and
use” is derived from the global aluminum MFA downstream fabricators. These associations pro-
model. mote the contribution that the aluminum indus-
Through the use of MFA models, audiences try and its products make to sustainable develop-
and key stakeholders are better able to under- ment while maintaining and improving the image
stand the flows of aluminum in commerce (e.g., of the industry, the material, its applications, and
recycled production, fabrication, and old scrap) the recycling of metal after use. Associations ac-
and the ways in which these flows interact. Vi- complish these goals through the development
sual representations of MFA results are critical of environmental and technical expertise, eco-
to avoidance of the misunderstandings that in- nomic and statistical analyses, scientific research,
evitably arise in communication of such complex education and sharing of best practices, and pub-
systems as metal flows. lic affairs and communication activities.
160 100 aluminum market and the fairly long life span of
production (%)
100
1960
1970
1980
1990
2000
2010
2020
2030
Total Metal Production Primary Production
ity, such as aluminum, maximization of its envi-
Recycling Production ronmental benefit comes from increased recycling
of products at the end of their useful life.
Figure 2 Global share of recycled and primary
aluminum.
The Value of MFAs to
Companies
The European Union (EU) is one of the largest Despite limits in estimates of the regional
aluminum end-users worldwide, and it therefore distribution of material, product lifetimes, and
has a strong domestic fabrication and manufac- market growth rates, MFAs can be used to pro-
turing industry. In view of limited ore resources vide information that supports the development
and energy constraints, the EU is structurally of business strategies for individual companies.
dependent on domestic recycled aluminum and Alcoa and Hydro Aluminium are examples of in-
aluminum imports. MFA models created for the dividual aluminum manufacturers that are con-
European Aluminium Association underline the ducting MFAs to understand their corporate and
importance of recycled aluminum in the EU: A regional material flows, as well as their current
total of 10.5 million tonnes of aluminum is used energy consumption and ecological impacts.
for the production of fabricated goods in the EU, Forecasts of material flows and energy and
whereas primary aluminum production in the EU emissions intensities are used to quantify po-
amounts to just 3.1 million tonnes. The availabil- tential financial climate-measure obligations as
ity of local recycled aluminum provides a market well as product opportunities for individual com-
alternative to greater dependence of imported panies. Such quantitative modeling of material
aluminum. flows and impacts is also serving as input to busi-
Several governments, aluminum industry cus- ness strategies and market developments, with a
tomers, and sustainable product certification focus on lowering energy costs and emissions ex-
schemes (e.g., Leadership in Energy and Envi- posures. In fact, companies are also beginning to
ronmental Design [LEED] for buildings) request track the material flows of selected products in an
a high proportion of recycled contents for their attempt to understand better their “carbon foot-
products. MFA results help the aluminum in- prints” as a basis for responding to customers’ in-
dustry show policy makers that eco-labeling for quiries and for prioritizing process improvements
aluminum should be based on end-of-life recy- and flow efficiencies.
cling rates rather than the recycling input rate The depletion of nonrenewable resources and
or recycled content, which cannot be increased the availability of alternative raw materials are
in all applications due to limited scrap availabil- of great concern in the metallurgical industry, as
ity. Through MFA, the aluminum industry is able in other base material industries. Consequently,
to demonstrate that if all aluminum applications the use of MFA gains increasing importance
were grouped together, the average global recy- to companies operating in those regions where
cled content (with the exclusion of fabricator primary raw materials are limited or dependent
scrap) would stand at around one-third overall on expensive energy. In the case of the Euro-
(see figure 1). With the continued growth of the pean aluminum industry, the increasing cost of
Supplementary Material
Additional Supplementary Material may be found in the online version of this article:
Supplement S1. This supplement contains additional figures depicting global and EU MFAs
as well as references to MFAs and aluminum in Europe that were not specifically cited in the
article.
Please note: Wiley-Blackwell is not responsible for the content or functionality of any supple-
mentary materials supplied by the authors. Any queries (other than missing material) should be
directed to the corresponding author for the article.