Professional Documents
Culture Documents
Title: 1. Position Yourself
Title: 1. Position Yourself
Title
When it comes to presentations, be they in front
of live audiences or virtually via powerful tools
like teleseminars or webinars, people often worry
the most about the last 15 minutes, when it's time
to make an Irresistible Offer or invitation to work
with you or come in for a consult. But if you
ignore the beginning of your presentation, your
audience might never even hear the end …so
maybe it's best we focus on that for a moment.
1. Position yourself.
Right off the bat, you want to position yourself for credibility. You want your audience to see
you as someone who is well worth their time. For instance, in my teleseminar preview calls, I
might talk about the $25 million in sales we've done in the past five years, and the thousands of
clients whose lives we've transformed in 134 countries. If you're just getting started in a new
field, you can share your accomplishments in other work or borrow credibility from the category
you're in. For instance, if you're a new life coach, you can talk about the difference that having a
coach has made for well-known people that your ideal clients admire.
Equally important is to position yourself for vulnerability, so that people not only respect you,
but connect with you too, and see you as someone who can help them personally. To position for
vulnerability, share what got you to where you are. If you don't have a dramatic story of
hardship, you can still share about the drive, pain, or angst of knowing there was something more
for you to do.
Title
tapping into their pain, making sure to use their own words, so that they feel understood. For
instance, if you're in the nutrition or fitness areas, you might say, "This is for you if you're tired
of yo-yo diets, where you lose a lot of weight, only to gain it all back again."
The goal of the fifth P is to create trust with your audience. In fact, I call it creating "partnership
from the start." You do this by letting them know that you're going to teach them as much as you
can in the time that you have, and you truly are. But you do have a limited amount of time
together, so you promise that, before you conclude, you're going show them how they can get
more. That way, when you make your offer, they're ready for it. They won't feel as though it
came out of nowhere. And you'll also feel good, knowing that you're keeping a promise to show
them how to take your work deeper.
I know...I've given you a lot, but still have only scratched the surface about how you can position
yourself powerfully and craft a profitable preview call. To learn everything you need to know to
get your work online and into the hands of the people who have been waiting for your expertise,
download my no-cost, brand-new book, Position Yourself for Online Sales Success: How to
Use Your Phone and Computer to Finally Set Yourself Free!
Finally Set Yourself Free <<< Download Your Copy Now >>>