CRITIQUING MEDIA MESSAGE

: SHORT FILM (TAYÀ)

VILLANUEVA, Jadyn Elisha L. 11 | HU02

LIM, Meghan

1. Adi Bontuyan and Francis Beltejar are the creators of the message
in the film Tayà. Bontuyan is the founder of Push Media Productions
founded in 2012, whereas its goal is to contribute creative marketing
solutions for corporate, industrial and startup businesses to improve
communication with the targeted users. Andi had taken Bachelor of
Arts at De La Salle University and continued his studies at the
University of The Philippines in the course of Media Studies Major in
Film. The assistant director of the film is Francis Beltejar who also
took communication in arts at De La Salle University. The directors
were inspired by

2. The film was purposely made to convey the director’s message

which is being aware of social problems that are currently
happening In society as of now. The piece was intended for children
at a young age. The film depicts different kinds of traditional games
in which young people can relate to.

3. The film was paid by the company Push Manila.

4. The message of the film can benefit to youths. By watching this

film, the younger generation gains consciousness of the events in
society. This message is significant to each and every citizen of the
Philippines, for it unveils the uncensored part of society that most
people are not aware of.
5. Being more mindful of what is happening around me would be the
action that I would take. As the quote goes ”Pen is mightier than the
sword”, indicates that a person filled with knowledge is more
powerful than a man who uses violence with weapons.